Existing Aampe customers will gain access to MoEngage’s engineering, data science and support resources, the company said. MoEngage described the combined offering as an “Agentic Customer Engagement Platform.”<\/p>\n
MoEngage-Aampe Capability Breakdown<\/p>\n
The acquisition combines MoEngage’s Merlin AI suite with Aampe’s per-user agent architecture.<\/p>\n
Capability<\/p>\n
Description<\/p>\n
Agentic Decisioning<\/p>\n
Deploys one autonomous AI agent per end-user for 1:1 decisions<\/p>\n
Reinforcement learning<\/p>\n
Uses Thompson Sampling and multi-armed bandits per individual<\/p>\n
Semantic learning<\/p>\n
Agents learn tones and framings; new campaigns inherit prior learnings<\/p>\n
Network intelligence<\/p>\n
Agents share learnings across the platform to reduce cold starts<\/p>\n
Merlin AI Custom Agents<\/p>\n
Own entire marketing workflows with guardrails and visibility<\/p>\n
Recent MoEngage News<\/p>\n
MoEngage closed a stretch of growth anchored by a two-tranche $280 million Series F. The first $100 million, led by Goldman Sachs Alternatives with A91 Partners, closed in November 2025<\/a> to scale its Merlin AI suite and expand go-to-market teams in North America \u2014 now its largest revenue region \u2014 along with EMEA, SEA and ANZ.<\/p>\n A second $180 million tranche<\/a> led by ChrysCapital and Dragon Funds followed in December 2025, completing an employee and investor liquidity event. The platform now supports digital experiences for more than 2 billion people monthly across 75 countries, with SoundCloud’s migration of 120 million users in 12 weeks cited as a marquee deployment.<\/p>\n On the product side, MoEngage’s Merlin AI suite \u2014 including Offer Decisioning and Campaign Decisioning Agents \u2014 anchors its AI push across email, mobile push, in-app and web channels. The company launched Merlin AI Custom Agents<\/a> in June 2026, adding marketer-defined guardrails, full activity-log visibility and an open Model Context Protocol server with connectivity to external systems including Claude and ChatGPT.<\/p>\n Agentic AI & 1:1 Engagement<\/p>\n Agentic AI is moving enterprises from rules-based automation to systems that perceive, reason and act autonomously across the full customer journey<\/a>.<\/p>\n From Reactive to Predictive<\/p>\n Unlike traditional chatbots or copilots, agentic platforms observe journeys in real time<\/a>, adapt strategies dynamically and address issues before they escalate. These systems plan and act across multiple tools with minimal human guidance.<\/p>\n In practice, an autonomous agent draws on support tickets, product usage, purchase history and system status, then executes multi-step responses without requiring customers to re-explain context at each handoff.<\/p>\n Orchestration Across the Journey<\/p>\n Agentic systems coordinate across sales, service and marketing<\/a> touchpoints, delivering context-aware experiences without constant human oversight. This shifts digital experience platforms<\/a> beyond static automation toward dynamic orchestration.<\/p>\n For chief customer officers, the governance stakes are high. As AI agents take on autonomous decisions, CCO accountability shifts from task management<\/a> to strategy, oversight and human-AI collaboration.<\/p>\n View All<\/a>MoEngage Background<\/p>\n MoEngage is a customer engagement platform<\/a> founded in 2014, focused on marketers and product owners at mid-market and enterprise consumer brands. The platform offers integrated customer analytics<\/a>, AI-driven journey orchestration and cross-channel personalization across retail, e-commerce, financial services, travel, media and food and beverage.<\/p>\n![\"fa-regular](\"https:\/\/www.cmswire.com\/api\/fontawesome\/fa-regular%20fa-lightbulb.svg\")
Have a tip to share with our editorial team? Drop us a line: <\/p>\n","protected":false},"excerpt":{"rendered":"The Gist Acquisition announcement. MoEngage acquired Aampe to expand agentic decisioning. AI-driven personalization. Aampe deploys an individual AI…\n","protected":false},"author":2,"featured_media":85045,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[405,25,7537,45760,3673,9538,7627,8240,66],"class_list":["post-85044","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-ai-agents","tag-artificial-intelligence","tag-artificial-intelligence-agents","tag-customer-analytics","tag-customer-experience","tag-customer-journey","tag-digital-experience","tag-marketing-automation","tag-news"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/85044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=85044"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/85044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/85045"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=85044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=85044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=85044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}