{"id":8658,"date":"2026-04-20T21:02:15","date_gmt":"2026-04-20T21:02:15","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/8658\/"},"modified":"2026-04-20T21:02:15","modified_gmt":"2026-04-20T21:02:15","slug":"marvell-stock-pops-on-report-it-will-help-google-with-custom-ai-chips","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/8658\/","title":{"rendered":"Marvell stock pops on report it will help Google with custom AI chips"},"content":{"rendered":"<p>Marvell Technology Group Ltd. headquarters in Santa Clara, California, on Sept. 6, 2024.<\/p>\n<p>David Paul Morris | Bloomberg | Getty Images<\/p>\n<p>Shares of <a href=\"https:\/\/www.cnbc.com\/quotes\/MRVL\/\" rel=\"nofollow noopener\" target=\"_blank\">Marvell Technology<\/a> gained nearly 6% on Monday amid <a href=\"https:\/\/www.theinformation.com\/articles\/google-talks-marvell-build-new-ai-chips-inference?rc=qr8mnq\" target=\"_blank\" rel=\"nofollow noopener\">reports<\/a> that <a href=\"https:\/\/www.cnbc.com\/quotes\/GOOGL\/\" rel=\"nofollow noopener\" target=\"_blank\">Google<\/a> will use the chip design firm for two new chips to power <a href=\"https:\/\/www.cnbc.com\/ai-artificial-intelligence\/\" rel=\"nofollow noopener\" target=\"_blank\">artificial intelligence<\/a> workloads.<\/p>\n<p>Until now, Google has relied on Marvell rival <a href=\"https:\/\/www.cnbc.com\/quotes\/AVGO\" rel=\"nofollow noopener\" target=\"_blank\">Broadcom<\/a> for the design of its in-house Tensor Processing Units, or TPUs. Broadcom shares fell nearly 2% Monday following the report by <a href=\"https:\/\/www.theinformation.com\/articles\/google-talks-marvell-build-new-ai-chips-inference?rc=qr8mnq\" target=\"_blank\" rel=\"nofollow noopener\">The Information<\/a>.<\/p>\n<p>The potential deal between Google and Marvell could include a TPU as well as a memory processing unit, The Information reported on Sunday. Google and Marvell did not immediately reply to requests for comment.<\/p>\n<p>Both Marvell and Broadcom help their customers translate chip designs into silicon, providing back-end support before the processors are sent off to be manufactured at huge fabrication plants by companies like\u00a0<a href=\"https:\/\/www.cnbc.com\/quotes\/TSM\/\" rel=\"nofollow noopener\" target=\"_blank\">Taiwan Semiconductor Manufacturing Company<\/a>.<\/p>\n<p>It&#8217;s a role that&#8217;s fueled the growth of both Marvell and Broadcom as more tech giants design in-house accelerators for AI.<\/p>\n<p>Amid that hustle to make enough silicon to power AI, it&#8217;s no surprise to see Google diversify its chip deals beyond Broadcom. The Google-Broadcom partnership is alive and well, having just been extended through 2031 in an <a href=\"https:\/\/www.cnbc.com\/2026\/04\/06\/broadcom-agrees-to-expanded-chip-deals-with-google-anthropic.html\" rel=\"nofollow noopener\" target=\"_blank\">expanded deal announced earlier this month<\/a>.<\/p>\n<p>Meta last week also <a href=\"https:\/\/www.cnbc.com\/2026\/04\/14\/meta-commits-to-one-gigawatt-of-custom-chips-with-broadcom-as-hock-tan-agrees-to-leave-board.html\" rel=\"nofollow noopener\" target=\"_blank\">made a big deal<\/a> with Broadcom, committing to deploy 1 gigawatt of its own custom MTIA chips using Broadcom technology.<\/p>\n<p>Marvell stock gained more than 20% in March as the company posted <a href=\"https:\/\/www.cnbc.com\/2026\/03\/06\/marvell-shares-surge-18percent-as-ceo-points-to-continuing-ai-demand.html\" rel=\"nofollow noopener\" target=\"_blank\">strong fourth-quarter earnings and guidance<\/a> amid surging demand for AI. Shares have continued to soar in April, up nearly 50% so far.<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/quotes\/NVDA\/\" rel=\"nofollow noopener\" target=\"_blank\">Nvidia<\/a> also announced a <a href=\"https:\/\/www.cnbc.com\/2026\/03\/31\/marvell-nvidia-stock-stake.html\" rel=\"nofollow noopener\" target=\"_blank\">$2 billion investment<\/a> in Marvell in March. The deal makes it easier for Nvidia customers to access the application-specific integrated circuits, or ASICs, being made by hyperscalers like Google.<\/p>\n<p>Google was the first hypserscaler to begin <a href=\"https:\/\/www.cnbc.com\/2024\/08\/23\/how-google-makes-custom-cloud-chips-that-power-apple-ai-and-gemini.html\" rel=\"nofollow noopener\" target=\"_blank\">developing its own custom ASIC<\/a> to accelerate AI workloads, releasing its initial TPU in 2015. Giants like Amazon, Meta, Microsoft and OpenAI <a href=\"https:\/\/www.cnbc.com\/2025\/11\/21\/nvidia-gpus-google-tpus-aws-trainium-comparing-the-top-ai-chips.html\" rel=\"nofollow noopener\" target=\"_blank\">all followed suit<\/a>, as Big Tech scrambles for enough compute and lower-cost alternatives to Nvidia&#8217;s AI chips.<\/p>\n<p>Google released its latest 7th generation &#8220;Ironwood&#8221; TPU in November, and may release its next chips at its annual AI conference, Google Cloud Next, later this week.<\/p>\n<p>Originally trained for internal workloads, Google&#8217;s custom microchip has been\u00a0<a href=\"https:\/\/www.cnbc.com\/2018\/02\/12\/google-makes-tpus-available-to-other-companies.html\" rel=\"nofollow noopener\" target=\"_blank\">available to cloud customers<\/a> since 2018.\u00a0<a href=\"https:\/\/www.cnbc.com\/2025\/11\/25\/nvidia-shares-today-google-meta-ai-chip-report.html\" rel=\"nofollow noopener\" target=\"_blank\">Meta<\/a>, Anthropic and <a href=\"https:\/\/www.cnbc.com\/quotes\/AAPL\/\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> all now use TPUs, as Google increasingly encroaches on a market cornered by Nvidia&#8217;s graphics processing units.<\/p>\n<p>Memory has been one of several bottlenecks facing AI chipmakers in recent months, with a shortage of supply from memory makers like <a href=\"https:\/\/www.cnbc.com\/quotes\/MU\" rel=\"nofollow noopener\" target=\"_blank\">Micron<\/a>, <a href=\"https:\/\/www.cnbc.com\/quotes\/HXSCL\/\" rel=\"nofollow noopener\" target=\"_blank\">SK Hynix<\/a> and <a href=\"https:\/\/www.cnbc.com\/quotes\/SSNLF\/\" rel=\"nofollow noopener\" target=\"_blank\">Samsung<\/a>.<\/p>\n<p>CNBC&#8217;s Kristina Partsinevelos contributed to this report.<\/p>\n<p>Watch: <a href=\"https:\/\/www.cnbc.com\/video\/2024\/08\/23\/how-google-makes-custom-cloud-chips-that-power-apple-ai-and-gemini.html\" rel=\"nofollow noopener\" target=\"_blank\">Inside Google&#8217;s chip lab, where it makes custom silicon to train Gemini and Apple AI models<\/a><\/p>\n<p><img decoding=\"async\" class=\"InlineVideo-videoThumbnail\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/04\/108023220-1724278304265-google_chips_thumb_11.jpg\" alt=\"Inside Google's chip lab, where it makes custom silicon to train Gemini and Apple AI models\"\/><a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.cnbc.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Marvell Technology Group Ltd. headquarters in Santa Clara, California, on Sept. 6, 2024. David Paul Morris | Bloomberg&hellip;\n","protected":false},"author":2,"featured_media":5791,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,131,145,342,25,347,148,842,5050,1111,834,146,144,843,662,134],"class_list":{"0":"post-8658","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"tag-ai","9":"tag-alphabet-class-a","10":"tag-amazon-com-inc","11":"tag-apple-inc","12":"tag-artificial-intelligence","13":"tag-broadcom-inc","14":"tag-business-news","15":"tag-ishares-semiconductor-etf","16":"tag-marvell-technology-inc","17":"tag-meta-platforms-inc","18":"tag-micron-technology-inc","19":"tag-microsoft-corp","20":"tag-nvidia-corp","21":"tag-spdr-sp-semiconductors","22":"tag-taiwan-semiconductor-manufacturing-co-ltd","23":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/8658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=8658"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/8658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/5791"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=8658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=8658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=8658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}