{"id":86743,"date":"2026-06-26T07:18:07","date_gmt":"2026-06-26T07:18:07","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/86743\/"},"modified":"2026-06-26T07:18:07","modified_gmt":"2026-06-26T07:18:07","slug":"google-expands-demand-gen-with-gemini-powered-creative-insights","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/86743\/","title":{"rendered":"Google expands Demand Gen with Gemini-powered creative insights"},"content":{"rendered":"<p>Google has <a href=\"https:\/\/blog.google\/products\/ads-commerce\/demand-gen-drop-june-2026\/\" rel=\"dofollow noopener\" target=\"_blank\">announced<\/a> new capabilities for its Demand Gen advertising campaigns on YouTube, including additional video resizing options, Gemini-powered creative recommendations and expanded app acquisition measurement.<\/p>\n<p>The updates are aimed at helping advertisers optimise campaign performance across different formats and devices.<\/p>\n<p>According to Google, data from measurement platform Measured shows that 72% of incremental conversions on YouTube come from new customers.<\/p>\n<p>As part of the update, Demand Gen will support additional video aspect ratio transformations, including:<\/p>\n<p>Vertical-to-squareVertical-to-landscapeSquare-to-landscape<\/p>\n<p>The feature is designed to help advertisers adapt creative assets for different screen formats without producing separate versions.<\/p>\n<p>Google is also introducing Gemini-powered creative insights for Demand Gen campaigns. When advertisers select image and video assets, Gemini will provide automated recommendations on how to optimise creative for YouTube.<\/p>\n<p class=\"MsoNormal\">The company has also expanded Demand Gen&#8217;s measurement capabilities with Web to App Acquisition Measurement. The feature enables advertisers to track how Demand Gen campaigns contribute to acquiring new app users through app installs, providing a broader view of campaign performance across web and app journeys.<\/p>\n","protected":false},"excerpt":{"rendered":"Google has announced new capabilities for its Demand Gen advertising campaigns on YouTube, including additional video resizing options,&hellip;\n","protected":false},"author":2,"featured_media":86744,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[46340,2408,132,9211,1430],"class_list":["post-86743","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google","tag-demand-gen-campaigns","tag-gemini","tag-google","tag-google-ads","tag-google-gemini"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/86743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=86743"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/86743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/86744"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=86743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=86743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=86743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}