FRESNO, Calif. (KFSN) — At a time when banking and the stock market are at your fingertips, convenience could cost you.<\/p>\n
“AI is really supercharging scams today,” says Coinbase Chief Information Security Officer, Jeff Lunglhofer.<\/p>\n
Lunglhofer says rather than generic financial scams, these attacks are more targeted and harder to detect.<\/p>\n
“They’re referencing your job, your personal interests, your background, your family, and scams that back in the day, like eight to 10 months ago, would have taken days to set up,” he said. “Scammers can execute now with the click of a button.”<\/p>\n
The top trending scams impersonate loved ones who need money, even mimicking financial institutions.<\/p>\n
“We’re seeing calls, texts, emails and video calls from folks that appear to be calling you directly from your financial institution,” Lunglhofer said.<\/p>\n
Red flags to watch out for include urgency, audio or visual glitches and suspicious payment demands.<\/p>\n
When in doubt, hang up and call the entity or the person you know.<\/p>\n
“We are seeing some really serious scams, and never underestimate how far a scammer is willing to go or, frankly, how low they’re willing to go to steal your hard-earned money,” Lunglhofer said.<\/p>\n
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