{"id":89615,"date":"2026-06-29T17:15:10","date_gmt":"2026-06-29T17:15:10","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/89615\/"},"modified":"2026-06-29T17:15:10","modified_gmt":"2026-06-29T17:15:10","slug":"a24-released-a-statement-defending-ai-but-they-missed-the-point","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/89615\/","title":{"rendered":"A24 released a statement defending AI but they missed the point"},"content":{"rendered":"<p>&#13;<\/p>\n<p>Last week, A24 announced their plans to partner with Google DeepMind to research and build AI tools for filmmaking, and it\u2019s doubled down on this plan.<\/p>\n<p>Over the past decade, <a href=\"https:\/\/thetab.com\/filmshrine\/tag\/a24\/\" rel=\"nofollow noopener\" target=\"_blank\">A24<\/a> has made a name for itself as a hub for high-quality indie <a href=\"https:\/\/thetab.com\/filmshrine\/tag\/film\/\" rel=\"nofollow noopener\" target=\"_blank\">films<\/a>. From Ladybird to Hereditary, their back catalogue of films has been a beacon of hope for original stories, especially in the wake of a post-pandemic cinema slump. So when they announced an AI partnership with Google, many of their supporters were shocked, to say the least. The <a href=\"https:\/\/thetab.com\/filmshrine\/2026\/06\/03\/lets-push-creativity-martin-scorsese-advocates-for-ai-in-hollywood-as-thousands-laid-off\/\" rel=\"nofollow noopener\" target=\"_blank\">steady introduction of AI<\/a> into filmmaking has received significant pushback from many cinephiles, who believe the technology is anti-art and don\u2019t want it to replace human creativity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5822\" src=\"https:\/\/cdn.filmshrine.com\/uploads\/2026\/06\/Midsommar-4-1024x576.avif\" alt=\"\" width=\"866\" height=\"487\"  \/>via A24<\/p>\n<p>\u201cA24 doing this literally 1 week after Backrooms director stating that he doesn\u2019t want AI to be used in his movies is hilarious,\u201d one person on X said in response to the news.<\/p>\n<p>\u201cNow know why they didn\u2019t pick up the rights for that Sam Altman biopic,\u201d said another.<\/p>\n<p>In response to the massive backlash, A24 told <a href=\"https:\/\/www.wired.com\/story\/a24-knows-youre-mad-about-the-google-ai-collab\/\" rel=\"nofollow noopener\" target=\"_blank\">WIRED<\/a> it was clarifying its intentions.<\/p>\n<p>\u201cOur relationship with our audience is something we don\u2019t take for granted,\u201d Sophia Shin, a representative for the company, said. \u201cThis partnership exists because we want to dictate what tools get built for artists, and so they have a voice in shaping them rather than having tools handed to them. We\u2019d rather have a seat at the table than on the sidelines.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5823\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/06\/MV5BNjYwZjkzZWEtYmFjNC00YzA5LTg2NzAtYWQyZmQxZTliNmRlXkEyXkFqcGdeQW1yb3NzZXI@._V1_-1024x513.jpg\" alt=\"\" width=\"869\" height=\"436\"  \/>via A24<\/p>\n<p>This implies that A24 views AI in filmmaking as inevitable and wants to have a say in how and when it\u2019s used, rather than ignore it until it\u2019s too late and be forced to deal with it. But this stance on AI is missing the point many of their supporters are trying to put across \u2013 no one wants to see AI take the place of humans in filmmaking.<\/p>\n<p>From rough drafts to storyboarding, from special effects to editing, what makes film such a special medium is the way many people come together, united by the goal of making a piece of art. A future where any of this is replaced with AI and algorithm predictors is a future where art as we know it is dead.<\/p>\n<p>For all the latest film and TV updates and hot takes,\u00a0<a href=\"https:\/\/www.facebook.com\/FilmShrine\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">like our Facebook page<\/a>.<\/p>\n<p>Featured image via A24\/Canva<\/p>\n<p>                                                &#13;<\/p>\n<p>\t\tPost navigation<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; Last week, A24 announced their plans to partner with Google DeepMind to research and build AI tools&hellip;\n","protected":false},"author":2,"featured_media":89616,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[44199,24,5044,3253,132,7543],"class_list":["post-89615","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google","tag-a24","tag-ai","tag-deepmind","tag-film","tag-google","tag-google-deepmind"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/89615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=89615"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/89615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/89616"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=89615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=89615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=89615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}