{"id":90455,"date":"2026-06-30T09:35:15","date_gmt":"2026-06-30T09:35:15","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/90455\/"},"modified":"2026-06-30T09:35:15","modified_gmt":"2026-06-30T09:35:15","slug":"blackberrys-ai-story-is-hot-is-microsofts-smarter","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/90455\/","title":{"rendered":"BlackBerry\u2019s AI Story Is Hot. Is Microsoft\u2019s Smarter?"},"content":{"rendered":"<p>Microsoft is growing faster, is more profitable, and trades at a fraction of BlackBerry\u2019s valuation, asking investors to weigh a proven AI engine against a high-priced turnaround.<\/p>\n<p>If you own a systems software stock, you\u2019re making a bet on the foundational code that powers our increasingly intelligent world. For many, that bet comes down to two names: <a href=\"https:\/\/www.trefis.com\/data\/companies\/BB?from=BB_avb_2026-06-30\" rel=\"nofollow noopener\" target=\"_blank\">BlackBerry (BB)<\/a>, the resurgent specialist in secure, embedded software for cars and governments, and <a href=\"https:\/\/www.trefis.com\/data\/companies\/MSFT?from=BB_avb_2026-06-30\" rel=\"nofollow noopener\" target=\"_blank\">Microsoft (MSFT)<\/a>, the cloud and AI titan. Both offer exposure to the same powerful demand for smarter, more connected systems. But with BlackBerry\u2019s stock up 294.9% in 3 months, the forward-looking question is: which is the smarter way to own that exposure from here?<\/p>\n<p>The answer may be surprising. Despite the excitement around BlackBerry\u2019s turnaround, the evidence suggests Microsoft currently offers a cleaner, more compelling path to the same industry drivers, at a far more reasonable price.<\/p>\n<p><img decoding=\"async\" style=\"display: block; width: 100%; max-width: 640px; height: auto;\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/06\/semiconductor-5723697_1920.jpg\" width=\"640\"\/>Image from Pixabay<\/p>\n<p>The Forward Signal: A Confident Raise Meets A Titan\u2019s Promise<\/p>\n<p>The cleanest signal of a company\u2019s future is what its own management forecasts. Here, both companies are bullish. BlackBerry just <a href=\"https:\/\/www.trefis.com\/data\/companies\/BB?from=BB_avb_2026-06-30#recent_forward_guidance\" rel=\"nofollow noopener\" target=\"_blank\">RAISED its forward guidance<\/a>, lifting its outlook for total revenue. This follows a quarter where management touted \u201crock-solid execution\u201d and a strong start to its fiscal year. It\u2019s a clear statement of near-term confidence.<\/p>\n<p>Microsoft\u2019s forward look is just as strong, but on an entirely different scale. Its management team stated they \u201cexpect another year of double-digit revenue and operating income growth in FY \u201927.\u201d This isn\u2019t a forecast for one quarter; it\u2019s a projection of sustained, high-level growth for a company with a market cap of about $2.7 trillion. While BlackBerry\u2019s raised guidance is a welcome sign of life, Microsoft\u2019s outlook promises durable expansion from a position of market dominance.<\/p>\n<p>Demand: Niche Dominance vs. A Platform Shift<\/p>\n<p>Both companies are riding powerful waves of demand. BlackBerry\u2019s software is already embedded in 275 million cars, a franchise built on being the trusted, safety-certified operating system for systems where \u201cfailure is not an option.\u201d Management sees its future in expanding this role with platforms like Alloy Kore, which it believes can increase its revenue per vehicle by \u201cmultiples,\u201d and in its fast-growing General Embedded Market segment targeting robotics and medical devices.<\/p>\n<p>Microsoft\u2019s demand story is about a total platform shift driven by artificial intelligence. Its AI business has already surpassed a $37 billion annual run rate, growing 123% year-over-year. Its Microsoft Cloud division topped $54 billion in quarterly revenue, up 29%. With over 20 million paid seats for Microsoft Copilot, the company is capturing demand for AI at a scale few can comprehend. This isn\u2019t just a product cycle; Microsoft\u2019s CEO calls it \u201cone of the most consequential platform [shifts] that will change the entire tech stack.\u201d<\/p>\n<p>The Twist: How Can The Slower Grower Cost So Much More?<\/p>\n<p>This is where the case for the two stocks diverges sharply. Based on the story so far, you might expect the high-flying turnaround stock to be the cheaper one. The opposite is true. BlackBerry <a href=\"https:\/\/www.trefis.com\/data\/companies\/MSFT?from=BB_avb_2026-06-30#valuation_metrics_events\" rel=\"nofollow noopener\" target=\"_blank\">trades at a price-to-operating-income multiple<\/a> of 103.9, while Microsoft trades at 17.4.<\/p>\n<p>The trailing results make this valuation gap even more stark. Over the last twelve months, Microsoft grew revenue by 17.9% and sported a massive 46.8% operating margin. BlackBerry, by contrast, grew revenue by 8.8% with a 9.2% operating margin. Microsoft is not only growing much faster and more profitably, but it\u2019s also significantly cheaper in the profits it\u2019s already delivering. BlackBerry\u2019s stock price seems to be pricing in years of flawless execution on a turnaround that, while promising, is still in its early innings.<\/p>\n<p>The Choice: Underwriting A Turnaround vs. Funding A War Chest<\/p>\n<p>On the evidence, Microsoft looks like the more grounded way to own this industry\u2019s future. But it\u2019s not without risk. The company plans to invest roughly $190 billion in capital expenditures in calendar year 2026 to build out its AI infrastructure. Owning the stock means betting that this colossal spend will generate an adequate return. It\u2019s a wager on management\u2019s ability to allocate capital at an unprecedented scale.<\/p>\n<p>An investment in BlackBerry is a different kind of bet. The bull case rests on future catalysts like Alloy Kore and major wins in the space. The risk is that you are paying a premium valuation today for a story that has yet to fully materialize. The company\u2019s strong recent quarter was boosted by a large government deal that management cautions \u201cdon\u2019t happen every quarter,\u201d and its core recurring revenue business still shows a dollar-based net retention rate of 92%, suggesting some underlying churn.<\/p>\n<p>Ultimately, the decision turns on execution. Microsoft offers exposure to the AI software boom with a proven record of delivering growth and profit at scale, a story confirmed by its financials. BlackBerry offers a more concentrated, higher-octane version of that bet, but at a price that demands a nearly perfect landing. The first step for any investor is to weigh what you\u2019re being asked to pay against the future you\u2019re being asked to underwrite.<\/p>\n<p>Want To Stack Them Up Side By Side Yourself?<\/p>\n<p>You can line BlackBerry and Microsoft up directly on the <a href=\"https:\/\/www.trefis.com\/data\/companies\/BB?from=BB_avb_2026-06-30#peersComparison_Dashboards\" rel=\"nofollow noopener\" target=\"_blank\">BlackBerry peer comparison<\/a>, weigh them on valuation, growth, margins, and returns, and swap in any other Systems Software names you hold. Or, if you would rather own the whole group than choose between them, <a href=\"https:\/\/www.trefis.com\/data\/companies\/XLK?from=BB_avb_2026-06-30\" rel=\"nofollow noopener\" target=\"_blank\">a technology ETF like XLK<\/a> holds the entire basket.<\/p>\n<p>You just ran that test on two stocks in a few minutes. Running it on everything you own, every quarter, is the discipline that separates the investors who beat the market from the ones who quietly lag it.<\/p>\n<p>Skip The Guesswork: The Portfolio That Beat The Market<\/p>\n<p>What if the comparison were already done for you across the entire market, leaving you holding only the names with the best forward setup at a fair price?<\/p>\n<p>That is what the Trefis methodology delivers. The <a href=\"https:\/\/www.trefis.com\/invest-with-trefis-portfolios?from=BB_avb_2026-06-30\" rel=\"nofollow noopener\" target=\"_blank\">Trefis High Quality (HQ) Portfolio<\/a> ranks quality across thousands of names, owns the 30 best, and rebalances with discipline. It has outpaced a benchmark that combines all major indices \u2013 the S&amp;P 500, S&amp;P Mid-cap, and Russell 2000.<\/p>\n","protected":false},"excerpt":{"rendered":"Microsoft is growing faster, is more profitable, and trades at a fraction of BlackBerry\u2019s valuation, asking investors to&hellip;\n","protected":false},"author":2,"featured_media":90456,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[11818,1387,420,7829,47781,47778,47777,47779,47782,5161,320,7828,1437,33099,47780],"class_list":["post-90455","post","type-post","status-publish","format-standard","has-post-thumbnail","category-microsoft","tag-aapl","tag-amzn","tag-azure","tag-azure-ai","tag-bb","tag-bb-stock","tag-blackberry-stock","tag-buy-bb","tag-fsly","tag-googl","tag-microsoft","tag-microsoft-ai","tag-msft","tag-msi","tag-sell-bb"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/90455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=90455"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/90455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/90456"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=90455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=90455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=90455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}