A24 is defending its AI deal with Google, saying the studio wants to shape the technology rather than have it imposed on artists from the outside.<\/p>\n
\u201cThis is a research partnership,\u201d Sophia Shin, an A24 spokesperson, said about the deal in a statement\u00a0first reported<\/a>\u00a0by Wired. \u201cWe\u2019re working side-by-side with DeepMind\u2019s researchers to learn, iterate and build, having an active hand in shaping new tools and workflows.\u201d<\/p>\n She added: \u201cOur relationship with our audience is something we don\u2019t take for granted. This partnership exists because we want to dictate what tools get built for artists, and so they have a voice in shaping them rather than having tools handed to them. We\u2019d rather have a seat at the table than on the sidelines.\u201d<\/p>\n The statement arrived after news earlier this week<\/a> that Google is investing in A24 as part of an artificial intelligence research partnership. The investment is approximately $75 million and is tied to the AI partnership rather than a capital raise, TheWrap has learned.<\/p>\n A24 and Google\u2019s DeepMind AI unit intend to create new workflows, tools and techniques for filmmaking and distribution. This marks the first time Google has taken a stake in a movie studio, though it already owns YouTube<\/a> through Alphabet.<\/p>\n Some of A24\u2019s own filmmakers have been critical of AI use in the industry. \u201cBackrooms\u201d director Kane Parsons, whose film was produced by A24, told the Australian this month<\/a> that generative AI is \u201ca symptom of broader cultural and economic rot.\u201d He said he gets no creative enjoyment from the tools and, if he could, would make generative AI \u201cdisappear forever.\u201d<\/p>\n The post A24 Defends AI Partnership After Backlash<\/a> appeared first on TheWrap<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"A24 is defending its AI deal with Google, saying the studio wants to shape the technology rather than…\n","protected":false},"author":2,"featured_media":87394,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[44199,5044,132,7543,44691,46535],"class_list":["post-90660","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google","tag-a24","tag-deepmind","tag-google","tag-google-deepmind","tag-research-partnership","tag-sophia-shin"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/90660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=90660"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/90660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/87394"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=90660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=90660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=90660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}