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<\/a><\/p>\nSquare was built to help sellers accept payments where their customers are. This foundation has expanded to helping sellers reach customers across key digital channels, from search and maps to social and marketplaces. As consumers increasingly turn to AI to decide where to eat, shop, and book services, Square is extending this approach to help businesses show up with accurate information and, in supported AI experiences, directly order within these channels.<\/p>\n
For sellers, this provides a new means of accessing customers without new complexity. Eligible sellers are opted in with no additional work, setup, or fees required. There is no API to build, no new tool to configure, and no added cost. Sellers manage AI discoverability through their existing Square Dashboard, while Square handles the infrastructure layer \u2013 syncing business information, menu data, hours of availability, and ordering information in real time.<\/p>\n
Food & Beverage Discovery and Ordering via ChatGPT and Claude<\/p>\n
Square Food & Beverage (F&B) sellers in the U.S. with an activated Square Online Ordering<\/a> profile are the first to go live. Customers can discover participating restaurants, browse menus, and place orders using Order by Cash App. These route directly into sellers\u2019 existing Square Online Ordering setup, including POS and Kitchen Display System. The source of the order is visible in Square\u2019s reporting, giving operators clear insight into how the new channels are performing. Square does not charge additional marketplace commissions on orders placed through these integrations, marking a meaningful distinction as commission structures on traditional delivery platforms continue to compress restaurant margins.<\/p>\n Expanding Across AI Experiences<\/p>\n While ChatGPT<\/a> and Claude<\/a> are the first integrations live today, there are more to come. Square is also working with Amazon to bring sellers into Alexa+ experiences, extending AI-powered discovery into voice commerce. These partnerships reflect a broader ecosystem strategy: as new AI-powered channels emerge, Square sellers gain visibility across them without needing to manage each integration individually. Square is building the connective layer so that sellers can focus on running their businesses while their digital presence expands to surfaces where customers are looking.<\/p>\n Partners Coffee: What This Looks Like in Practice<\/p>\n Square collaborated with Partners Coffee<\/a>, a Brooklyn-based specialty coffee brand, to develop and refine these experiences with real-world feedback on how AI-driven discovery surfaces seller information and what customers actually want to see.<\/p>\n \u201cWe don\u2019t see coffee as transactional. To us, it\u2019s an opportunity to pause and reflect, a chance to unwind, and a catalyst for connection,\u201d said Andrew Costaris, Digital VP at Partners Coffee. \u201cWe encourage individuals to visit our cafes as a reprieve from the busyness of everyday life. The last thing we want is for our technology solutions to work against this mission or complicate the customer experience.\u201d<\/p>\n \u201cWhat Square has built not only allows our team to continue offering analogue, experiential moments; it creates more of them,\u201d continued Costaris. \u201cWith agentic commerce and AI tools working in the background, we\u2019re confident knowing that our business is being digitally discovered and is consistently growing in efficiency, while our customers can continue to enjoy a lo-fi, specialty coffee-first environment.\u201d<\/p>\n Why This Matters for Sellers<\/p>\n Customer discovery is changing. AI-powered chat, voice, and assistant experiences have become meaningful new surfaces where consumers research options, compare businesses, and complete purchases. More than 42% of consumers now use AI tools to assist with shopping tasks, such as product discovery, comparison, and selection.* And by 2030, agentic shoppers could drive nearly $385 billion in U.S. ecommerce spending.*<\/p>\n Most small and mid-size businesses lack the engineering teams or budgets to build their own integrations into these emerging channels. Square\u2019s approach removes that barrier entirely with:<\/p>\n Integrated solutions: Square\u2019s ChatGPT app<\/a> and Claude plugin<\/a> help eligible sellers reach customers without requiring them to build or maintain separate tools. Square is seamlessly embedding these platform capabilities so that sellers can remain focused on the in-person hospitality, connection, and craft that keep customers coming back.<\/p>\n Giving Sellers Time Back<\/p>\n \u201cConsumer behaviors and preferences are constantly evolving, and business owners can easily find themselves playing an impossible game of catch-up,\u201d said Morgan Kuntze, Global Partnerships Lead at Block. \u201cOur investment into agentic commerce aims to offload that responsibility by giving operators time back, helping connect them with customers in their communities, and keeping them at the industry\u2019s cutting edge. Modern commerce is moving at a sprint, and we\u2019re building Square to help sellers appear everywhere customers are going.\u201d<\/p>\n Building the Infrastructure for What Comes Next<\/p>\n To shape the open standards that will define how AI agents and commerce platforms interact at scale, Square is actively participating in emerging agentic commerce protocol groups. These include the AAIF Agentic Commerce Working Group, the W3C Web Payments Working Group, and the Universal Commerce Protocol (UCP), through which Square is partnering with Google to co-develop the UCP spec for local food ordering and delivery. UCP is an open standard that supports the entire commerce journey so agents and systems can easily work together. On Google, it enables capabilities like discovery and checkout across Search, including AI Mode and the Gemini app. Square is committed to enabling business owners to tap into these capabilities as the protocol expands into new categories and UCP-powered features on Google roll out globally over time.<\/p>\n Square already helps more than 4.5 million sellers surface and transact across search, maps, social, and marketplaces. Agentic commerce partnerships extend this into the next generation of customer discovery, ensuring sellers are positioned to participate in a channel that is poised to become a meaningful driver of global commerce. The goal remains the same: giving sellers back time to focus on the character, craft, and community connections that make local businesses the heart of their neighborhoods.<\/p>\n To learn more about how Square supports intelligent seller discovery and agentic commerce, visit: squareup.com\/us\/en\/ai\/agentic-commerce<\/a><\/p>\n *Research from NielsenIQ: https:\/\/nielseniq.com\/global\/en\/news-center\/2026\/42-of-consumers-now-use-ai-tools-to-shop-niq-data-shows\/<\/a><\/p>\n
\nAutomatic enrollment: Eligible sellers are live immediately. No technical resources or onboarding friction.
\nZero added cost: No new contracts, no marketplace commissions, no additional fees on orders placed through AI channels.<\/p>\n