{"id":94555,"date":"2026-07-03T17:11:15","date_gmt":"2026-07-03T17:11:15","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/94555\/"},"modified":"2026-07-03T17:11:15","modified_gmt":"2026-07-03T17:11:15","slug":"luca-guadagninos-openai-movie-endured-disasters-at-amazon","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/94555\/","title":{"rendered":"Luca Guadagnino\u2019s OpenAI Movie Endured \u2018Disasters\u2019 at Amazon"},"content":{"rendered":"<p>                  <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/07\/baa76f54fdaff21d66b29b2d91e92cf4a6-Artificial.rhorizontal.w700.jpg\" class=\"lede-image\" data-content-img=\"\" width=\"700\" height=\"467\" style=\"width:100%;height:auto;\" fetchpriority=\"high\"\/> <\/p>\n<p>\n                  Photo-Illustration: Vulture; Photos: Getty Images\n              <\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3tu5qa000i0ie7oznk02mp@published\" data-word-count=\"81\">On Tuesday evening, <a href=\"https:\/\/www.vulture.com\/tags\/neon\/\" rel=\"nofollow noopener\" target=\"_blank\">Neon<\/a> announced it had picked up worldwide distribution rights to <a href=\"https:\/\/www.vulture.com\/article\/amazon-openai-sam-altman-movie-artificial-luca-guadagnino.html\" rel=\"nofollow noopener\" target=\"_blank\">Artificial<\/a>, the Social Network\u2013esque biopic about embattled OpenAI CEO Sam Altman. While the movie\u2019s acquisition price remains undisclosed and Neon has yet to reveal whether Artificial will hit theaters in time to qualify for this year\u2019s awards season, its high-profile studio handover illuminates a new blurring of cultural and financial boundaries in Hollywood \u2014 one dictated by insurgent technology, politics, and a radical reordering of showbiz power structures.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3ub95v001e3b7cxgzsp9w2@published\" data-word-count=\"152\">Amid a wave of industry consternation last month, Amazon MGM Studios unceremoniously dropped the Luca Guadagnino\u2013directed film, stating that \u201cArtificial will be better served if it were released by a different studio\u201d \u2014 conveniently omitting any mention that the studio\u2019s retail-behemoth corporate mothership had entered into a multiyear strategic partnership with OpenAI, including a $50 billion investment deal earlier in the year. From there, the powerhouse Creative Artists Agency oversaw auction proceedings for the film that garnered interest from A24, Netflix, Warner Bros.\u2019 specialty division Clockwork, Focus Features, and Mubi. Those companies were drawn in by the prospect of picking up a prestige project directed by an Oscar-nominated filmmaker (featuring Academy Award nominee Andrew Garfield as Altman, <a href=\"https:\/\/www.vulture.com\/article\/ike-barinholtz-first-emmy-nomination-the-studio-interview.html\" rel=\"nofollow noopener\" target=\"_blank\">Ike Barinholtz<\/a> as Elon Musk, and <a href=\"https:\/\/www.vulture.com\/article\/oscars-2025-sean-baker-anora-history.html\" rel=\"nofollow noopener\" target=\"_blank\">Anora<\/a> breakout <a href=\"https:\/\/www.vulture.com\/article\/anoras-yura-borisov-on-that-final-scene-inside-the-car.html\" rel=\"nofollow noopener\" target=\"_blank\">Yura Borisov<\/a> as the idealistic machine-learning engineer Ilya Sutskever) for what one insider described to me as a \u201csubsidized\u201d price \u2014 that is, a Black Friday\u2013level discount.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3ub974001f3b7cofoil0nu@published\" data-word-count=\"92\">Never mind that Artificial had been extensively test screened, was in the final stages of postproduction, and was earmarked to premiere at the <a href=\"https:\/\/www.vulture.com\/tags\/sxsw-film-festival\/\" rel=\"nofollow noopener\" target=\"_blank\">SXSW Film Festival<\/a>. The takeaway of Amazon MGM\u2019s actions seemed immediately obvious, if totally unsubstantiated: Jeff Bezos was personally jettisoning the $50 million film lest its less-than-flattering portrayal of his wedding-guest invitee turned financial ally Altman imperil their nascent partnership. Two studio executives attending the CAA buyers screenings tell Vulture that they were informed \u201cBezos wasn\u2019t going to release it\u201d \u2014 seemingly establishing the kill-switch order from on high.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3ub9cj001g3b7cd88zzmu9@published\" data-word-count=\"94\">And that has troubling implications for Hollywood. In an era when fact-based scripts about other AI captains of industry are circulating across development execs\u2019 desks \u2014 when Warner Bros. is in the process of being acquired by Paramount via <a href=\"https:\/\/www.vulture.com\/article\/larry-david-ellison-paramount-warner-bros-discovery-deal-hollywood.html\" rel=\"nofollow noopener\" target=\"_blank\">big-tech monetization<\/a>, Google recently entered into a $75 million AI research-and-development <a href=\"https:\/\/variety.com\/2026\/film\/news\/google-a24-ai-filmmaking-tools-1236787297\/\" rel=\"nofollow noopener\" target=\"_blank\">partnership with A24<\/a>, and the girlfriend of Google founder and Alphabet controlling shareholder Sergey Brin is a <a href=\"https:\/\/www.nytimes.com\/2026\/04\/27\/us\/politics\/sergey-brin-gg-soto-trump-california-billionaire-tax.html\" rel=\"nofollow noopener\" target=\"_blank\">MAGA influencer<\/a> \u2014 the creative community is less likely to make movies about Silicon Valley multibillionaires just as they become more meddlesome than ever in public life.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3ub9g2001h3b7c9holdd1b@published\" data-word-count=\"105\">\u201cIt\u2019s pretty much fact by this point: Amazon made this investment in AI and now they\u2019re like, \u2018We can\u2019t release this film,\u2019\u201d says an executive from one of the bidding companies who spoke on condition of anonymity because the person was not authorized to publicly comment on the matter. \u201cIt really speaks to the oligarchy of tech bros. Suddenly, there\u2019s these new people you have to worry about pissing off. And as a result, a Luca Guadagnino film is not going to be released by the company that was championing it. That, in and of itself, is huge. Hollywood should not be happy about that.\u201d<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3ub9ot001i3b7cgbsdwbpp@published\" data-word-count=\"109\">But according to two sources with privileged knowledge of Artificial\u2019s development history, Amazon\u2019s decision to dump the movie may have also boiled down to certain systemic filmmaking problems. The film chronicles the \u201cincredibly consequential days leading up to the sudden firing and reinstatement of Sam Altman as CEO of OpenAI, as the fate of who gets to control the technology at the center of an AI arms race hangs in the balance,\u201d according to a logline provided by Neon. It \u201clacked theater-worthy criteria,\u201d however, and seemed \u201cmore of a streaming movie than a theatrical play,\u201d according to an executive from one of the studios that turned the movie down.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3ub9qd001j3b7c66ihslc5@published\" data-word-count=\"65\">Artificial can be construed as an occasionally thrilling \u201chit piece\u201d on Altman, as another studio executive who saw it characterizes it. (This person also called it a hilarious, pinpoint-accurate satire of Silicon Valley social mores with impeccable performances by Garfield and Borisov.) But other sources who have either seen the movie or read drafts of its script note that it doesn\u2019t necessarily exude four-quadrant commerciality.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3ub9sa001k3b7c9c9u339x@published\" data-word-count=\"50\">Still, big questions around Artificial\u2019s provenance continue to swirl. Chief among them: How did a studio whose corporate parent operates the world\u2019s largest cloud computing platform green-light such a project in the first place? A look back at the movie\u2019s development sheds light on the unusual spot Artificial occupies now.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3ub9ur001l3b7c1k4y69dz@published\" data-word-count=\"118\">Written by novelist-humorist Simon Rich (a former SNL staff writer also behind the screenplay for Seth Rogen\u2019s 2020 comedy <a href=\"https:\/\/www.vulture.com\/article\/movie-review-an-american-pickle.html\" rel=\"nofollow noopener\" target=\"_blank\">An American Pickle<\/a>), Artificial was initially one of several Altman biopics making the Hollywood rounds at the time, another being shopped by Brad Pitt\u2019s production company <a href=\"https:\/\/www.vulture.com\/tags\/plan-b\/\" rel=\"nofollow noopener\" target=\"_blank\">Plan B<\/a>. Rich\u2019s script was championed by David Heyman, a prolific producer and blockbuster veteran responsible for such megahits as Barbie, eight installments of the Harry Potter film series, and Quentin Tarantino\u2019s Once Upon a Time \u2026 in Hollywood. In June 2024, Artificial landed at Amazon. And studio executives began their search for a director that fall with film critic turned film acquisitions and development exec <a href=\"https:\/\/variety.com\/2015\/film\/news\/variety-chief-film-critic-scott-foundas-to-exit-for-amazon-studios-1201547449\/\" rel=\"nofollow noopener\" target=\"_blank\">Scott Foundas<\/a> running point on the project.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3ub9w7001m3b7crv967ros@published\" data-word-count=\"153\">While such recent Amazon MGM titles as 2023\u2019s <a href=\"https:\/\/www.vulture.com\/article\/american-fiction-review-a-satire-thatll-keep-us-talking.html\" rel=\"nofollow noopener\" target=\"_blank\">American Fiction<\/a>, Aaron Sorkin\u2019s <a href=\"https:\/\/www.vulture.com\/article\/movie-review-aaron-sorkins-being-the-ricardos.html\" rel=\"nofollow noopener\" target=\"_blank\">Being the Ricardos<\/a> (2021), and <a href=\"https:\/\/www.vulture.com\/article\/movie-review-sound-of-metal-starring-riz-ahmed.html\" rel=\"nofollow noopener\" target=\"_blank\">Sound of Metal<\/a> have racked up Oscar nominations and critical acclaim over the past few years, sources close to the studio say Amazon is now more focused on putting out less intellectually demanding, more broadly engaging entertainments, like <a href=\"https:\/\/www.vulture.com\/article\/jake-gyllenhaal-road-house-trailer-cast-release-date.html\" rel=\"nofollow noopener\" target=\"_blank\">Road House<\/a> and the Jason Momoa\u2013Dave Bautista two-hander The Wrecking Crew. Nonetheless, two insiders say Courtenay Valenti \u2014 Amazon\u2019s head of theatrical and streaming, who fosters deep connections with Hollywood\u2019s talent community \u2014 became convinced Artificial could become a prestige play for the studio: its equivalent to <a href=\"https:\/\/www.vulture.com\/article\/the-social-network-is-more-relevant-now-than-when-it-came-out.html\" rel=\"nofollow noopener\" target=\"_blank\">The Social Network<\/a>, Sony\u2019s 2010 Mark Zuckerberg biopic that won a raft of awards, including three Oscars, and become an unexpected box-office hit. But attaching a bankable director to Artificial \u2014 a ripped-from-the-headlines biographical drama calibrated around a known Trump ally infamous for his \u201c<a href=\"https:\/\/www.newyorker.com\/magazine\/2026\/04\/13\/sam-altman-may-control-our-future-can-he-be-trusted\" rel=\"nofollow noopener\" target=\"_blank\">consistent pattern of lying<\/a>\u201d \u2014 proved challenging.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3ub9xs001n3b7cv60xl26c@published\" data-word-count=\"82\">According to two sources, the studio first approached <a href=\"https:\/\/www.vulture.com\/tags\/bennett-miller\/\" rel=\"nofollow noopener\" target=\"_blank\">Bennett Miller<\/a>, the director of the acclaimed 2011 biodrama Moneyball, who turned them down flat. A string of other rejections followed, including from <a href=\"https:\/\/www.vulture.com\/article\/george-miller-says-he-has-another-mad-max-movie-on-deck.html\" rel=\"nofollow noopener\" target=\"_blank\">George Miller<\/a>, the Australian action auteur behind the Mad Max franchise. (A representative from CAA, which represents both Bennett Miller and George Miller, said the directors did not turn Artificial down. CAA\u2019s chief executive and co-chairman Bryan Lourd personally represents Guadagnino. Lourd\u2019s daughter Billie Lourd delivers a supporting performance in Artificial.)<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3uba1q001o3b7ckm7h4448@published\" data-word-count=\"105\">But by May 2025, it seemed that Amazon had found its man. Italian art-house ace Guadagnino was in high standing with the studio, having directed the <a href=\"https:\/\/www.vulture.com\/article\/zendaya-challengers-leading-lady-debate.html\" rel=\"nofollow noopener\" target=\"_blank\">Zendaya<\/a> romantic tennis folie \u00e0 trois <a href=\"https:\/\/www.vulture.com\/article\/there-are-actually-two-almost-threesomes-in-challengers.html\" rel=\"nofollow noopener\" target=\"_blank\">Challengers<\/a> for the studio and recently wrapped the Julia Roberts campus polemic <a href=\"https:\/\/www.vulture.com\/article\/review-after-the-hunt-doesnt-have-that-much-to-say.html\" rel=\"nofollow noopener\" target=\"_blank\">After the Hunt <\/a>(which would not fizzle at the box office and generate <a href=\"https:\/\/www.youtube.com\/shorts\/mrGDRmk4DBA\" rel=\"nofollow noopener\" target=\"_blank\">anti-feminist<\/a> backlash until a few months later). More important, the <a href=\"https:\/\/www.vulture.com\/2017\/11\/review-call-me-by-your-name-is-a-masterpiece.html\" rel=\"nofollow noopener\" target=\"_blank\">Call Me By Your Name<\/a> director had departed DC Studios\u2019 comic-book adaptation Sgt. Rock (reportedly owing to script delays and scheduling conflicts; industry conjecture has suggested he either quit or was fired) and was open to new assignments.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3uba1q001p3b7c596iu83o@published\" data-word-count=\"117\">Banking on the combined pedigree of Heyman and Guadagnino, Amazon green-lit Artificial\u2019s budget at \u201c$50 million net\u201d (i.e. the total studio spend after you factor in government tax incentives, rebates, and subsidies), according to two inside sources, in part because the director was known around Hollywood for going over budget and over schedule. The play for Valenti, who previously served as Warner Bros.\u2019 tastemaking production president and had worked at the Burbank backlot for 33 years, was to show the town that Amazon is talent friendly \u201ceven though they\u2019re this big tech company,\u201d says a talent agent who has regular dealings with the studio. (Amazon did not respond to Vulture\u2019s request to speak with Valenti and Foundas.)<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3uba3y001q3b7cpw2btbge@published\" data-word-count=\"93\">It remains unclear to what extent the movie\u2019s existence was known \u201cin Seattle,\u201d as Amazon\u2019s worldwide center of operations is known. According to Vulture\u2019s sources, however, Guadagnino lived up to expectations with the Artificial production going over budget and requiring extensive reshoots. \u201cThere were all sorts of disasters,\u201d one person with knowledge of the production says. (Guadagnino\u2019s publicist did not reply to a request for comment for this story.) A source told Puck, meanwhile, that the movie\u2019s tone \u201cshifted markedly darker\u201d from Rich\u2019s script and how Guagadino originally pitched his vision for it.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3uba6h001r3b7c5lirpnn9@published\" data-word-count=\"96\">In the end, Mike Hopkins, the head of Amazon MGM Studios and Prime Video (who also, incidentally, spearheaded the studio\u2019s infamous $75 million expenditure for the First Lady \u201c<a href=\"https:\/\/www.nytimes.com\/2026\/01\/28\/business\/media\/amazon-melania-trump-film-critics.html\" rel=\"nofollow noopener\" target=\"_blank\">outright bribe<\/a>\u201d hagiography <a href=\"https:\/\/www.vulture.com\/article\/is-melania-a-box-office-flop-depends-who-youre-asking.html\" rel=\"nofollow noopener\" target=\"_blank\">Melania<\/a>), reportedly made the decision to begin shopping Artificial to outside studio suitors. As unorthodox as the idea of Netflix potentially buying one of its main streaming competitor\u2019s cast-off films might seem, another alternative is much worse: Amazon could have forever shelved the nearly completed project in order to take a tax write-down, as Warner Bros. did with the DC Studios\u2019 adaptation <a href=\"https:\/\/www.vulture.com\/2022\/08\/warner-bros-batgirl-movie-cancelled.html\" rel=\"nofollow noopener\" target=\"_blank\">Batgirl<\/a> in 2022.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3uba7k001s3b7cjstdkwjr@published\" data-word-count=\"103\">Ultimately, we may never know whether Bezos called a staff meeting and ordered his bag man to sell off Artificial in the spirit of a new age of OpenAI-Amazon amity or the movie simply failed to live up to studio expectations, compelling Amazon to cut its loss in the most strange, sudden, and jarringly public way. But half the people I interviewed dismissed the notion that any fear of Altman sparked the movie\u2019s sale. If the movie was a masterpiece, they pointed out, there would have been a bidding war. The other half suspect something fishy is going on between the multi-bazillionaire broligarchs.<\/p>\n<p class=\"clay-paragraph\" data-editable=\"text\" data-uri=\"www.vulture.com\/_components\/clay-paragraph\/instances\/cmr3uba8p001t3b7cxa6ifz9e@published\" data-word-count=\"114\">And yet, just about every company that passed on Artificial at auction just happens to have some connection to Silicon Valley seed money or a development deal with an AI company. I asked a studio executive who saw the movie and agreed to talk with me on background if they think Hollywood has finally and irrevocably been dominated by big tech. No, the person said, they just don\u2019t care to hide it anymore. The pretense of any kind of protective barrier between Silicon Valley and Hollywood is long gone. \u201cArtists are afraid to speak truth to power,\u201d adds a talent agent who regularly does deals with Amazon. \u201cThat\u2019s definitely something that\u2019s resonating right now.\u201d<\/p>\n<p>          Sign up for the Vulture Daily<\/p>\n<p>An entertainment newsletter for the pop-culture obsessed.<\/p>\n<p>        Vox Media, LLC Terms and Privacy Notice<\/p>\n<p class=\"expanded-terms \" aria-hidden=\"true\">By submitting your email, you agree to our <a href=\"https:\/\/nymag.com\/newyork\/terms\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Terms<\/a> and <a href=\"https:\/\/nymag.com\/newyork\/privacy\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Privacy Notice<\/a> and to receive email correspondence from us.<\/p>\n<p>  Related<\/p>\n","protected":false},"excerpt":{"rendered":"Photo-Illustration: Vulture; Photos: Getty Images On Tuesday evening, Neon announced it had picked up worldwide distribution rights to&hellip;\n","protected":false},"author":2,"featured_media":94556,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[321,601,49466,49463,364,43249,2638,44401,21641,8872,157,370,49464,49465],"class_list":["post-94555","post","type-post","status-publish","format-standard","has-post-thumbnail","category-openai","tag-amazon","tag-artificial","tag-baiting-broligarchs","tag-baiting-the-broligarchy","tag-jeff-bezos","tag-luca-guadagnino","tag-movies","tag-mubi","tag-neon","tag-open-ai","tag-openai","tag-sam-altman","tag-vulture-homepage-lede","tag-vulture-section-lede"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/94555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=94555"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/94555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/94556"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=94555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=94555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=94555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}