{"id":24671,"date":"2026-03-04T07:57:07","date_gmt":"2026-03-04T07:57:07","guid":{"rendered":"https:\/\/www.europesays.com\/at\/24671\/"},"modified":"2026-03-04T07:57:07","modified_gmt":"2026-03-04T07:57:07","slug":"so-steuert-der-red-bull-erbe-den-konzern-in-die-zukunft","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/at\/24671\/","title":{"rendered":"So steuert der Red-Bull-Erbe den Konzern in die Zukunft"},"content":{"rendered":"<p>Fuschl am See, Salzburg, M\u00fcnchen. Die Zentrale von Red Bull will sich am liebsten wegducken. Wer nach Fuschl am See f\u00e4hrt, eine halbe Autostunde von Salzburg entfernt, st\u00f6\u00dft auf kein Stra\u00dfenschild, kein Logo, keinen Wegweiser. Dass hier zwischen See und H\u00fcgeln der gr\u00f6\u00dfte Energydrink-Hersteller der Welt sitzt, wei\u00df man wegen Google Maps \u2013 und dank der 14 bronzenen Bullen, die aus einem vulkanartigen Geb\u00e4ude auf den Teich hinaush\u00fcpfen. F\u00fcr den Konzern, der seine Markenbotschaft seit Jahrzehnten so lautstark \u00fcber den Globus schreit, ist das alles hier ziemliches Understatement.<\/p>\n","protected":false},"excerpt":{"rendered":"Fuschl am See, Salzburg, M\u00fcnchen. Die Zentrale von Red Bull will sich am liebsten wegducken. Wer nach Fuschl&hellip;\n","protected":false},"author":2,"featured_media":9880,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[46,42,95,90,89,6250,91,94,44,93,92],"class_list":{"0":"post-24671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-unternehmen-maerkte","8":"tag-at","9":"tag-austria","10":"tag-business","11":"tag-companies","12":"tag-companies-markets","13":"tag-insight","14":"tag-markets","15":"tag-maerkte","16":"tag-oesterreich","17":"tag-unternehmen","18":"tag-unternehmen-maerkte"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@at\/116169843995159649","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/at\/wp-json\/wp\/v2\/posts\/24671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/at\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/at\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/at\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/at\/wp-json\/wp\/v2\/comments?post=24671"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/at\/wp-json\/wp\/v2\/posts\/24671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/at\/wp-json\/wp\/v2\/media\/9880"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/at\/wp-json\/wp\/v2\/media?parent=24671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/at\/wp-json\/wp\/v2\/categories?post=24671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/at\/wp-json\/wp\/v2\/tags?post=24671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}