Brisbane coach Chris Fagan has taken aim at the person that leaked “private information” of the club’s opposition analysis of Essendon players.

The images of a whiteboard inside Brisbane’s inner sanctum are believed to have been leaked by someone that had access to the rooms at an Auskick clinic.

It showed strengths and weaknesses of Bombers players including some brutal character-based assessments such as ‘selfish’ and ‘low confidence’.

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It also appeared to reference ex-Lion Jaxon Prior’s girlfriend, model Bronte Thompson, with ‘Bronte’ listed as the defender’s strength.

But Fagan suggested it was “unfair” to scrutinise the Lions over the leaking of “internal” information and a tool they’d been using for nine years after drawing inspiration from former Australian rugby union coach Eddie Jones

“I’m not going to comment about what was written on that whiteboard,” the Lions coach told reporters after his side’s 64-point win over Essendon.

“From our perspective, it’s private information. Somebody illegally took photos of information that was on a whiteboard and decided to make a hero of themselves and put it out in the public domain.

“I reckon it’s a little unfair when it’s your workplace and it’s what you do every day. It’s information we keep internal and we’ve been doing it for nine years — writing strengths and vulnerabilities of opposition players up on a whiteboard

“I’m not going to comment on isolated things that were written on it. I can promise you though that nothing was written up there that had anything sinister in mind or degrading in mind at all.

“That’s where I’ll stay with that.”

‘Wouldn’t want that from our building’ | 08:29

Fagan said he’d “had a bit of a laugh and joke” with Prior after the game, suggesting the ex-Lion had no issues with the situation.

“I’m happy for you to go and ask Jaxon what he thinks,” he added.

“The players all know him and we know his partner as well. There was nothing bad intended at all with that comment. Zero.

“It’s disappointing we’re sitting in here talking about this after a game of football today, honest to goodness, private information.

“You guys wouldn’t even know about it if that guy hadn’t of done what he did.”

Cutting Brisbane Lions whiteboard leaked | 01:59

The dual premiership coach admitted he’d now reconsider whether they should invite external people into the club.

“It’s very disappointing. We go out of our way to bring the community into our football club and use our facilities. It makes you feel like not bringing the community in, just keeping it exclusive as an elite performance centre,” he continued.

“It staggered me when I heard about that, I thought that’s really disappointing.

“That man was there with his children, using our facility, and he decides to do that because he’s an Essendon supporter and be a hero. I think that’s really disappointing.

“But I tell you what, we’ll keep bringing the community in, because we’re a good footy club and that’s how we go about things.  

“But when things like that happen you sort of go: ‘Should we, or shouldn’t we?‘

“It’s poor behaviour on behalf of that person that came into the club and did it. It shouldn’t be out there in the public domain, because that was never the intention of it.”

Essendon coach Brad Scott was largely unfazed by it.

“They do that for every team, I imagine. It’s a problem for them to deal with, not us,” he said.

“I wouldn’t want that coming out of our building.

“It’s a tough game and sometimes a psychological game. If that’s what’s identified about you, if you’re a competitor, you respond to it.”