They are the public relations dynamos and managers in a crisis.
The people with the power, networking access and the finely honed black books to get a new talent into the bright light or an established icon out of a hairy situation.
They carry the keys to the major events and the right guest list.
They also include the masters of beauty and aesthetics – the stylists, the hair and make-up artists or the red carpet photographers.
They are the injectable queens and skin specialists, the personal trainers and weight loss prescribers.
These people provide a guiding light to getting that X factor.
For ‘it’ girl on the rise Stella Klim, they carry the names of high-profile hairdresser and stylist Joey Scandizzo, distinguished make-up artist Chantelle Baker, talent manager Pru Corrigan and photographer Eugene Canty.
“They constantly keep me grounded, helping me stay true to myself no matter how much things evolve,” says Klim, the daughter of model mum Lindy and swimming legend Michael.
In this 24/7 climate where you are either seeking headlines, or trying to stay out of them, it takes a village to create the perfect image.
So scroll down to find out who made the list of Melbourne’s top 100 image architects, some are also spotlight stealers and others prefer to lurk in the shadows.