September 8 2026, 7:34 am | BY Adam Shaw | No Comments
Made You Look has delivered a new hand-painted mural for the NFL in Melbourne’s Caledonian Lane, marking another step in the Perth-based outdoor media company’s national growth.
Created ahead of the upcoming LA Rams vs San Francisco 49ers game, the mural features an original design by Australian artist Art by Row.
Made You Look led the campaign and creative delivery, working with east coast affiliates Apparition Media, whose specialist paint crew brought the artwork to life on site.
Made You Look founder Will Clark said the project reflects growing interest from international brands in artist-led, hand-painted outdoor.
“Working with an organisation like the NFL is a pinch-yourself moment for us,” Clark said. “More importantly, it shows that major international brands are recognising the value of artist-led, hand-painted OOH and trusting us to deliver it.”
“There’s something powerful about work that is physically made in the street. People stop, watch the process, take photos and engage with the campaign before the final piece is even complete.”
The project also highlights Made You Look’s growing ability to deliver campaigns nationally through its network of artists, production partners and media sites.
Clark said: “Keeping artists at the centre of commercial campaigns remains a key focus for the business.
“The sweet spot for us is bringing together great brands, great artists and locations where the work genuinely becomes part of the street.
“That intersection of art, media and culture is where we want Made You Look to sit.”
The NFL mural continues Made You Look’s push into larger national and international brand campaigns, with a focus on hand-painted outdoor designed to create impact both on the street and beyond it.