Hollywood actress and prolific brand spruiker Sydney Sweeney strips totally naked in her latest ad campaign, in a racy video that was filmed here in Australia during one of the star’s visits.

Sweeney, 28, strips off to promote the sports prediction market company Novig, a company she’s also an equity holder in.

Complex reports that the star shot the revealing video while in Australia filming Netflix’s upcoming live-action Gundam film.

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Sweeney poses with a variety of sporting equipment in the minute-long ad – but all without any clothing.

“They wanted a show,” she says at one point.

In a press release issued with the new ad, Sweeney said she was happy to “embrace a fun idea” and disrobe for the campaign.

“The concept is simple: cut through the noise and put the focus entirely on sports,” she explained. “The campaign brings that idea to life with confidence, humour and a playful edge.”

Sweeney told Complex in a new interview that it was nice to be reunited with her team here in Australia to shoot the ad, while she was filming Netflix’s live-action Gundam film alongside Noah Centineo.

“It can be kind of isolating when you’re away for that long,” she said of the Aussie visit.

“Being able to have my entire glam team come down, and my team who I’ve been with for almost a decade — they’re like my family — it was really exciting to be able to see them again.”

The Novig ad is just the latest in a slew of headline-making ad campaigns Sweeney’s fronted in recent times: Among them American Eagle Outfitters, Dr. Squatch and her own lingerie brand, SYRN.

Several of those ad campaigns were met with controversy, including her collaboration with Dr. Squatch, who released a limited-edition line of bar soaps that were infused with Sweeney’s own used bathwater.

Sweeney later told the Wall Street Journal she had no regrets about taking part in the campaign.

“It was mainly the girls making comments about it, which I thought was really interesting,” Sweeney said, before referencing an infamous scene in the hit film Saltburn to call out a double standard. “They all loved the idea of Jacob Elordi’s bathwater.”

Sweeney was also slammed online for allegedly promoting “Nazi propaganda” in her American Eagle Outfitters ad campaign that featured the tagline, “Sydney Sweeney Has Great Genes.”

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