{"id":13837,"date":"2026-05-19T00:51:13","date_gmt":"2026-05-19T00:51:13","guid":{"rendered":"https:\/\/www.europesays.com\/australia\/13837\/"},"modified":"2026-05-19T00:51:13","modified_gmt":"2026-05-19T00:51:13","slug":"jcdecaux-wins-new-sydney-council-contracts","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/australia\/13837\/","title":{"rendered":"JCDecaux wins new Sydney council contracts"},"content":{"rendered":"

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JCDecaux<\/a> has secured out-of-home advertising contracts with Burwood Council and Ku-ring-gai Council, expanding its digital Small Format footprint across Sydney.<\/p>\n

The new council partnerships give advertisers access to audiences across two distinct local government areas: Burwood\u2019s growing after-dark precinct and Ku-ring-gai\u2019s North Shore town centres.<\/p>\n

The contracts cover commuter, retail, dining and weekend activity, connecting brands with people as they move through local centres.<\/p>\n

David Watkins, Co-Chief Executive Officer, JCDecaux ANZ,<\/a> said Sydney\u2019s local precincts are changing as more areas extend activity beyond traditional business hours.<\/p>\n

\u201cSydney is no longer a 9-to-5 city. As more LGA precincts extend into the evening, the nighttime economy becomes a genuine growth driver for advertisers,\u201d Watkins said.<\/p>\n

\u201cSmall Format allows advertisers to connect with audiences as they move through their everyday lives, whether they\u2019re on the way to work, shopping or heading out at night.<\/p>\n

\u201cFor brands, that means being noticed and remembered in real moments, rather than competing for attention in a crowded online feed.<\/p>\n

\u201cAnd programmatic buying provides the flexibility to run different messages at different times of day and to dial activity up when these areas are at their busiest.\u201d<\/p>\n

Burwood partnership renewed for 10 years<\/p>\n

Following a competitive tender, JCDecaux has renewed its advertising partnership with Burwood Council for a 10-year term.<\/p>\n

The renewal includes a digitised upgrade to the Small Format network and the introduction of a new digital Large Format site in the Burwood CBD.<\/p>\n

JCDecaux<\/a> said the upgrades will support a consistent streetscape experience aligned with Burwood Council\u2019s vision for the precinct.<\/p>\n

The renewal comes as Burwood progresses its After Dark Strategy. The Central Sydney suburb has been designated a Special Entertainment Precinct under the NSW Government\u2019s 24-Hour Economy strategy.<\/p>\n

The upgraded network is designed to improve visibility and amenity across key streets and activity areas, while giving advertisers more opportunities to reach audiences beyond 5pm.<\/p>\n

\"JCDecaux<\/a><\/p>\n

JCDecaux Burwood<\/p>\n

Cr John Faker, Mayor of Burwood, said the partnership would support the council\u2019s broader precinct ambitions.<\/p>\n

\u201cOur After Dark Strategy is about bringing our precinct to life beyond 5pm,\u201d Faker said.<\/p>\n

\u201cUpgraded digital Small Format signage will allow advertisers to engage audiences enjoying Burwood\u2019s growing and exciting night-time economy.<\/p>\n

\u201cThis partnership with JCDecaux also helps Council promote everything our local area has to offer while creating safer, more vibrant public spaces.\u201d<\/p>\n

Ku-ring-gai town centres added to network<\/p>\n

JCDecaux<\/a> has also been awarded the Small Format advertising contract with Ku-ring-gai Council.<\/p>\n

The deal extends the company\u2019s network across key North Shore town centres, including Lindfield, Gordon and Turramurra.<\/p>\n

The partnership will connect advertisers with local audiences through commuter flows, retail activity, dining and weekend movement.<\/p>\n

Ku-ring-gai\u2019s community is expected to grow significantly over the next 15 years, strengthening the LGA\u2019s $8.5 billion economy.<\/p>\n

The council is also developing a Nighttime Economy Action Plan to support more vibrant town centres.<\/p>\n

Cr Christine Kay, Mayor of Ku-ring-gai, said the town centres play a central role in community life.<\/p>\n

\u201cOur town centres are where community life happens; people commuting, shopping locally, meeting friends and attending events,\u201d Kay said.<\/p>\n

\u201cBrands can reach highly engaged local audiences in real, everyday moments across our key centres.\u201d<\/p>\n

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report \u2013 delivered for free every morning to your inbox.<\/a><\/p>\n

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