Global lifestyle brand Miniso has launched a new flagship store in the heart of Sydney.<\/p>\n
The new Wynyard store, on George Street in the CBD, opened last Thursday, with hundreds of customers lining up to celebrate the launch.<\/p>\n
Miniso, known for its collectable plushies and collaborations with fan-favourite brands including Disney and Hello Kitty, opened its brand new store while celebrating the launch of its Star Wars collection.<\/p>\n
Sydneysiders rushed to the opening to get their hands on a variety of collectables.<\/p>\n
“Our new YoYo collectibles have been generating a lot of excitement in-store, particularly among collectors and trend-focused shoppers,” Glen McCormack, CEO of MINISO Australia, told Sky News Australia.<\/p>\n
“We\u2019re seeing customers lining up to complete sets and hunt for rare pieces, which has created a really fun atmosphere around the launch. Limited-edition licensed products tied to our Hello Kitty and Star Wars collections have also been highly sought after.”<\/p>\n
Mr McCormack revealed there has been a “real sense of excitement” over the launch.<\/p>\n
“We\u2019ve seen such strong engagement from customers since opening, with people really embracing the immersive retail experience and the breadth of products available in the flagship space,” he said.<\/p>\n
“There\u2019s been a real sense of excitement from Sydneysiders – not only from long-time MINISO fans, but also from new customers discovering the brand for the first time.<\/p>\n
“The energy in-store has been fantastic and it\u2019s been wonderful to see the community connect with the brand in such a meaningful way.”<\/p>\n
Sydneysiders took to social media to share their excitement at the launch.<\/p>\n
“I swung by during my lunch break and [the store] was packed with trending finds,” one shopper said.<\/p>\n
“A dream destination for anyone who loves aesthetic character merch.”<\/p>\n
Another remarked: “The store had me feeling like a big kid… and everything is functional not just cute.<\/p>\n
“Luggage organisers, towels, mirrors, floss, lip balms, hand creams, hair clips and face masks.<\/p>\n
“What a dopamine high is it to buy cute things that you actually need.”<\/p>\n","protected":false},"excerpt":{"rendered":"Global lifestyle brand Miniso has launched a new flagship store in the heart of Sydney. The new Wynyard…\n","protected":false},"author":2,"featured_media":15166,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[15260,15262,15263,247,15261],"class_list":["post-15165","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sydney","tag-miniso","tag-miniso-australia","tag-shoppers","tag-sydney","tag-wynard"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/15165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/comments?post=15165"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/15165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media\/15166"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media?parent=15165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/categories?post=15165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/tags?post=15165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}