{"id":15472,"date":"2026-05-21T02:21:16","date_gmt":"2026-05-21T02:21:16","guid":{"rendered":"https:\/\/www.europesays.com\/australia\/15472\/"},"modified":"2026-05-21T02:21:16","modified_gmt":"2026-05-21T02:21:16","slug":"you-can-now-visit-nonnas-house-inside-a-melbourne-supermarket","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/australia\/15472\/","title":{"rendered":"You can now visit Nonna\u2019s house inside a Melbourne supermarket"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Melbourne chilli brand Bippi has teamed up with Italian supermarket LaManna to unveil an immersive museum-style pop-up experience inspired by the charm, warmth and comfort of visiting Nonno and Nonna, complete with patterned wallpaper, homely decor, familiar flavours, scents and surroundings.<\/p>\n<p class=\"wp-block-paragraph\">Casa della Nonna is a life-like Italian house that has been built right in the middle of LaManna\u2019s Essendon Fields store in Melbourne, and is specifically designed to transport shoppers straight into a traditional nonna\u2019s home.<\/p>\n<p class=\"wp-block-paragraph\">Nonna\u2019s house, which is part of the launch of Bippi\u2019s new Italian Pretzels, will be in store at LaManna for six weeks until June 29.\u00a0<\/p>\n<p>\n\t\t\tRelated Article Block Placeholder<\/p>\n<p>\t\t\t\tArticle ID: 48613\n\t\t<\/p>\n<p>\t\t\t\t\t\t\t<a href=\"https:\/\/www.smartcompany.com.au\/growth\/fields-of-dreams-how-independent-grocer-lamanna-direct-is-taking-on-the-supermarket-big-boys\/\" class=\"\" target=\"_self\" title=\"\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"167\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/05\/lamannadirect_600-e1504656445935.jpg\" class=\"aspect-video object-cover h-auto w-auto\" alt=\"Fields of dreams: How independent grocer LaManna Direct is taking on the supermarket big boys\"  \/>\t\t\t<\/a><\/p>\n<p class=\"wp-block-paragraph\">Speaking with SmartCompany, Bippi founder and CEO Ben Circosta says Casa della Nonna blends real, lived-in detail with museum-style elements \u2014 a fully immersive piece of Italian tradition dropped into a working supermarket.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cThe idea kicked off back in February and the team hasn\u2019t stopped since,\u201d he says.\u00a0<\/p>\n<p>\tSmarter business news. Straight to your inbox.<\/p>\n<p>\n                            For startup founders, small businesses and leaders. Build sharper instincts and better strategy by learning from Australia\u2019s smartest business minds. Sign up for free.                        <\/p>\n<p>By continuing, you agree to our <a href=\"https:\/\/www.smartcompany.com.au\/terms-conditions\/\" target=\"_blank\" rel=\"noopener nofollow\">Terms &amp; Conditions<\/a> and <a href=\"https:\/\/www.smartcompany.com.au\/privacy-policy\/\" target=\"_blank\" rel=\"noopener nofollow\">Privacy Policy<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s been a massive achievement, with enormous time and effort poured in right up to the live date, and that energy will continue throughout the activation.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Throughout the house, customers will find written plaques that unpack the small, beautiful intricacies of a traditional Italian nonna\u2019s home, the kind of details every Italian family recognises instantly but few have ever seen explained.<\/p>\n<p class=\"wp-block-paragraph\">One perfect example is the plastic-covered couch in the museum because no one can quite say why nonnas do it, but every nonna does.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"581\" width=\"1024\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/05\/DSC00261-1.jpg\" alt=\"Bippi Casa Della Nonna\" class=\"wp-image-337512\"  \/>Every detail at Casa della Nonna has been thought of. Source: supplied<\/p>\n<p class=\"wp-block-paragraph\">It\u2019s the kind of charm the Bippi team wanted shoppers to slow down for and notice.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">However, for Circosta, his nonna\u2019s reaction was one of the best moments of the whole project.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cShe was shocked, in awe, even a little confused \u2013 it looked and felt so much like her own home that she couldn\u2019t quite believe what she was seeing,\u201d he says.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cBoth Nonna and Nonno had a stream of questions, and watching them take it in was incredibly special.\u201d<\/p>\n<p class=\"wp-block-paragraph\">When asked what made Bippi decide to partner with the Italian supermarket and build Casa della Nonna, Circosta says LaManna was the natural fit.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s a long-standing Italian supermarket that has served the local community with traditional, quality food for years, and that heritage aligns perfectly with what Bippi stands for,\u201d he says.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve been stocked in LaManna\u2019s for some time now, and the relationship \u2013 both on a brand and a personal level \u2013 has only grown stronger. Building Casa della Nonna inside LaManna felt like the most authentic way to celebrate that partnership and bring Italian tradition to life for shoppers in a way no standard product launch could.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The Bippi team have confirmed each weekend there will also be tastings and separate events for the public, including free pasta this Saturday for the first weekend launch along with a few other items.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"578\" width=\"1024\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/05\/DSC00237-1.jpg\" alt=\"Bippi Casa Della Nonna\" class=\"wp-image-337504\"  \/>Bippi\u2019s Casa Della Nonna at LaManna supermarket. Source: supplied<\/p>\n<p class=\"wp-block-paragraph\">LaManna CEO Patrick LaManna says Bippi is a brand built on family traditions and food, which is exactly what the family-owned Italian supermarket is about.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re not a typical supermarket. People come here for an experience, and everything we do is centred on creating moments that evoke real emotion,\u201d he says.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe have the space, and we love inspiring brands to use it in ways that genuinely connect with customers. Casa della Nonna is a perfect expression of that.\u201d<\/p>\n<p class=\"wp-block-paragraph\">LaManna says the reaction has been overwhelming.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cFrom the moment we opened, people haven\u2019t stopped coming in \u2014 across every generation,\u201d he says.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cCustomers are taking photos, sharing stories from their childhoods, and genuinely connecting with the space. There have been laughs and tears. That kind of emotional response is exactly what we set out to create.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"3776\" height=\"2832\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/05\/DSC00102-2.jpg\" alt=\"Bippi Casa della Nonna\" class=\"wp-image-337517\" style=\"object-fit:cover\"  \/>A sign at Bippi\u2019s Casa della Nonna at LaManna supermarket. Source: supplied<\/p>\n","protected":false},"excerpt":{"rendered":"Melbourne chilli brand Bippi has teamed up with Italian supermarket LaManna to unveil an immersive museum-style pop-up experience&hellip;\n","protected":false},"author":2,"featured_media":15473,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[15479,11472,15480,260],"class_list":["post-15472","post","type-post","status-publish","format-standard","has-post-thumbnail","category-melbourne","tag-bippi","tag-collaborations","tag-lamanna","tag-melbourne"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/15472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/comments?post=15472"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/15472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media\/15473"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media?parent=15472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/categories?post=15472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/tags?post=15472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}