{"id":17241,"date":"2026-05-23T22:57:08","date_gmt":"2026-05-23T22:57:08","guid":{"rendered":"https:\/\/www.europesays.com\/australia\/17241\/"},"modified":"2026-05-23T22:57:08","modified_gmt":"2026-05-23T22:57:08","slug":"tourism-australia-instagram-post-belies-danger-of-western-arthur-range-traverse","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/australia\/17241\/","title":{"rendered":"Tourism Australia Instagram post belies danger of Western Arthur Range Traverse"},"content":{"rendered":"<p class=\"paragraph_paragraph___QITb\">A glossy tourism post on social media can make a deadly bushwalk look like just another picturesque bucket list item.<\/p>\n<p class=\"paragraph_paragraph___QITb\">That&#8217;s what happened this week on Tourism Australia&#8217;s official Instagram account.<\/p>\n<p class=\"paragraph_paragraph___QITb\">The national agency uploaded a reel showcasing the Western Arthur Range Traverse in Tasmania, along with a caption encouraging viewers to visit it as a way to boost their &#8220;daily step count&#8221;.<\/p>\n<p>Loading Instagram content<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;In Tassie, upping the daily step count could lead you to multi-day wilderness adventures you can&#8217;t have anywhere else in the world,&#8221; the post reads.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Tasmania&#8217;s own tourism department even weighed in, saying &#8220;the climb is real, but the pay-off is unmatched&#8221;.<\/p>\n<p class=\"paragraph_paragraph___QITb\">The problem?<\/p>\n<p class=\"paragraph_paragraph___QITb\">Despite its stunning views, &#8220;this ain&#8217;t a walk in the park&#8221;, as one commenter put it.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Stretching 58 kilometres through Tasmania&#8217;s remote south-west wilderness, the Western Arthur Range Traverse is a demanding and technically challenging five- to nine-day walk.<\/p>\n<p><img decoding=\"async\" alt=\"The Western Arthur's Range in Tasmania\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/live-production.wcms.abc-cdn.net.au\/09562c151a06972990007d3f0e594e86?impolicy=wcms_crop_resize&amp;cropH=1345&amp;cropW=1009&amp;xPos=33&amp;yPos=0&amp;width=862&amp;height=1149\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">This view is from the Eastern Arthurs, looking back on the Western Arthur Range in Tasmania. (ABC Open contributor tasmanianwilderness)<\/p>\n<p class=\"paragraph_paragraph___QITb\">Tasmania&#8217;s Parks and Wildlife Service (PWS) says it should only be attempted by very experienced bushwalkers with specialised skills, including in navigation and emergency first aid.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Under the Australian Walking Track Grading System, the track is classified at the highest rating, Grade 5, which is reserved for tracks that are typically very rough, steep and unmarked.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Bushwalkers attempting the walk are warned by PWS to &#8220;expect steep cliffs, exposed rock, difficult navigation, heavy packs and unpredictable weather&#8221;.<\/p>\n<p class=\"paragraph_paragraph___QITb\">The warning goes even further: &#8220;Bushwalkers have died attempting this track.&#8221;<\/p>\n<p><img decoding=\"async\" alt=\"Procyon Peak, Western Arthur Range Dan Broun\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/live-production.wcms.abc-cdn.net.au\/1be2c94de9aecbb11213d94760c61d13?impolicy=wcms_crop_resize&amp;cropH=1088&amp;cropW=1627&amp;xPos=181&amp;yPos=0&amp;width=862&amp;height=575\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">The technically challenging walk takes in sights such as Procyon Peak. (Supplied: Dan Broun)<\/p>\n<p class=\"paragraph_paragraph___QITb\">The most recent fatality was <a class=\"Link_link__kR0xA Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.abc.net.au\/news\/2024-12-29\/body-found-on-western-arthurs-traverse-tasmania\/104769108\" data-component=\"Link\" data-uri=\"coremedia:\/\/article\/104769108\" rel=\"nofollow noopener\" target=\"_blank\">a 54-year-old Queensland man in 2024<\/a>.<\/p>\n<p class=\"paragraph_paragraph___QITb\">There have also been numerous rescues over the years, including for bushwalkers who have broken a leg, been bitten by a snake, or who have become lost.<\/p>\n<p>Travellers warned to look beyond social media<\/p>\n<p class=\"paragraph_paragraph___QITb\">Social media is a goldmine for finding travel inspiration, but experienced walkers say it is important to do your research beyond content and captions.<\/p>\n<p><img decoding=\"async\" alt=\"A vertical photo of an older man holding on to the side of a cliff, with a steep drop into a valley below\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/live-production.wcms.abc-cdn.net.au\/b5342cbbfccc0f2ec631e5e59e1d4aef?impolicy=wcms_crop_resize&amp;cropH=4080&amp;cropW=3060&amp;xPos=6&amp;yPos=0&amp;width=862&amp;height=1149\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Ross Stephens says the walk is one of the hardest in Australia. (Supplied: Ross Stephens)<\/p>\n<p class=\"paragraph_paragraph___QITb\">Bushwalking Australia vice president Ross Stephens said he was surprised to see how Tourism Australia had advertised the walk, which he referred to as one of the hardest in Australia.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Mr Stephens said Tourism Australia&#8217;s video failed to capture what most of the walk was actually like, or the reality of hiking in Tasmania&#8217;s remote Southwest National Park.<\/p>\n<p class=\"paragraph_paragraph___QITb\">He said despite the clip featuring a boardwalk, only a small portion of the track resembled that section, with most of it &#8220;rocky, uneven, steep and sometimes muddy&#8221;.<\/p>\n<p>&#8220;The clip shows a perfect day. It&#8217;s not always like that,&#8221;  Mr Stephens said.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;It&#8217;s right down in the south-west corner and exposed to bad weather. It can snow, hail, or blow to a gale at any time of the year.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;South-west Tasmania is a place for adventure, for experienced bushwalkers only. It is not a place for casual tourists. The clip has no context or caveats that express this.&#8221;<\/p>\n<p><img decoding=\"async\" alt=\"A screenshot of an Instagram post\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/live-production.wcms.abc-cdn.net.au\/53dd09ecf3f68df1966502a9b5350dff?impolicy=wcms_crop_resize&amp;cropH=674&amp;cropW=1011&amp;xPos=0&amp;yPos=0&amp;width=862&amp;height=575\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">The Tourism Australia Instagram post was later updated to include a link to more information about the multi-day walk. (Instagram\/@australia)<\/p>\n<p class=\"paragraph_paragraph___QITb\">He advises people who see walks promoted on social media to do their research first, including checking official websites, understanding track grading and reviewing any recommended gear or safety advice.<\/p>\n<p class=\"paragraph_paragraph___QITb\">&#8220;You should do that kind of stuff just to check that you&#8217;re in the right ballpark and to not take on walks that are beyond your experience level,&#8221; he said.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Mr Stephens said the Western Arthur Range Traverse was well known within bushwalking circles and not a track typically discovered by beginners.<\/p>\n<p>&#8220;If the first time you&#8217;ve heard about it is through Instagram, then you&#8217;re not the right person to be doing that walk,&#8221;  he said.<img decoding=\"async\" alt=\"Tilted Chasm in the Western Arthur Range\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/live-production.wcms.abc-cdn.net.au\/3b3ac89a0786eb8ea71c03f1cf66d1b1?impolicy=wcms_crop_resize&amp;cropH=853&amp;cropW=640&amp;xPos=0&amp;yPos=0&amp;width=862&amp;height=1149\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Tilted Chasm is considered the hardest section of the multi-day hike, according to Tasmania&#8217;s Parks and Wildlife Service. (Supplied: Dan Broun)<\/p>\n<p>Caption updated after questioning<\/p>\n<p class=\"paragraph_paragraph___QITb\">After being contacted by the ABC about the video&#8217;s caption, Tourism Australia has edited its wording.<\/p>\n<p><a href=\"https:\/\/www.abc.net.au\/news\/2017-04-27\/why-tasmanias-western-arthur-range-is-such-a-tough-walk\/8475976\" data-component=\"FullBleedLink\" class=\"RelatedCard_link__rsgR9 FullBleedLink_root__lTw_U interactive_focusContext__yRhc_ interactive_defaults__AKxUU FullBleedLink_showVisited__g3Xvz\" rel=\"nofollow noopener\" target=\"_blank\">Western Arthur Range explained<\/a><\/p>\n<p class=\"Typography_base__sj2RP RelatedCard_synopsis__cFwMW Typography_sizeMobile14__u7TGe Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">&#8220;Relentless&#8221; and &#8220;punishing&#8221; are often used to describe Tasmania&#8217;s Western Arthurs bushwalk, what do you need to survive?<\/p>\n<p class=\"paragraph_paragraph___QITb\">The caption now directs readers to the Tasmania Parks and Wildlife Service website &#8220;for more information on this hike&#8221;.<\/p>\n<p class=\"paragraph_paragraph___QITb\">The caption still does not mention the track&#8217;s Grade 5 classification or that it is recommended only for experienced bushwalkers.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Tourism Australia did not directly address questions about why safety information was not included in the original caption, whether the post could give inexperienced bushwalkers a misleading impression of the track, or whether it would change how it promotes high-difficulty wilderness tracks.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Instead, a spokesperson for Tourism Australia said the agency &#8220;looks to inspire international visitors to travel here with motivating content across the channels where they do their holiday planning,&#8221; and that its &#8220;marketing content always seeks to balance inspiration with visitor safety&#8221;.<\/p>\n<p class=\"paragraph_paragraph___QITb\">Tourism Tasmania did not respond to the ABC&#8217;s request for comment about its endorsement of the original caption.<\/p>\n<p><img decoding=\"async\" alt=\"Google maps Western Arthurs Traverse\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/live-production.wcms.abc-cdn.net.au\/ca650994262c09505c9d2430efee34ec?impolicy=wcms_crop_resize&amp;cropH=918&amp;cropW=1379&amp;xPos=0&amp;yPos=51&amp;width=862&amp;height=575\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">The Western Arthur Range Traverse takes five to nine days to walk in good weather. (Supplied: Google Maps)<\/p>\n","protected":false},"excerpt":{"rendered":"A glossy tourism post on social media can make a deadly bushwalk look like just another picturesque bucket&hellip;\n","protected":false},"author":2,"featured_media":17242,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[22,21,17158,5301,10566,968,106,4859,5247,5517,17156,17160,17159,17157],"class_list":["post-17241","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-au","tag-austrlia","tag-bushwalk","tag-hike","tag-national-park","tag-safety","tag-social-media","tag-southwest","tag-tasmania","tag-tourism","tag-tourism-australia","tag-tourist","tag-walk","tag-western-arthurs"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/17241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/comments?post=17241"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/17241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media\/17242"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media?parent=17241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/categories?post=17241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/tags?post=17241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}