{"id":18783,"date":"2026-05-26T08:31:11","date_gmt":"2026-05-26T08:31:11","guid":{"rendered":"https:\/\/www.europesays.com\/australia\/18783\/"},"modified":"2026-05-26T08:31:11","modified_gmt":"2026-05-26T08:31:11","slug":"tag-celebrates-another-successful-year-at-annual-amplify-conference","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/australia\/18783\/","title":{"rendered":"TAG celebrates another successful year at annual Amplify conference"},"content":{"rendered":"<p>Travel and event management company TAG has hosted its annual Amplify conference at the W Melbourne and The Ritz-Carlton, Melbourne, bringing together staff and supplier partners to celebrate another year of growth, collaboration and innovation.<\/p>\n<p>Following another strong year across all regions, TAG\u2019s chief revenue officer, Shane Barr, shared the company\u2019s latest achievements with attendees at the conference, from 14-16 May.<\/p>\n<p>Globally, TAG recorded strong revenue growth, driven by several new client wins.<\/p>\n<p>\u201cTAG continues to build strong momentum globally, and the past year has been a reflection of the hard work and commitment of our teams across every region,\u201d Barr said. \u201cFrom securing new client partnerships to expanding our specialist services, we\u2019ve continued to strengthen our position in the market while remaining focused on delivering exceptional experiences for our clients.<\/p>\n<p>TAG also continued to see strong momentum across its entertainment division, with growth in production travel and a successful touring season supporting more than 1,000 tours in APAC.<\/p>\n<p>\u201cAPAC has continued to be a key growth region for TAG, driven by the strength of our people, longstanding client relationships and the momentum generated through our expanding footprint across Australia and New Zealand. As we continue to invest in our teams, technology and service offering, we\u2019re well positioned for further growth and to support TAG\u2019s broader global ambitions.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-800637\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Attendees at the TAG conference in Melbourne.\" width=\"2048\" height=\"1366\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/05\/058A8560-scaled.jpg\"\/>Soni Barm \u2013 Pan Pacific Melbourne, Lauren Tesch \u2013 TAG, Mariavittoria Benedini \u2013 Pan Pacific Perth, Pat Eastman \u2013 TAG at the TAG Amplify conference in Melbourne.<\/p>\n<p>Looking ahead, TAG remains focused on strategic growth opportunities, operational excellence and continued investment in technology and innovation to further enhance the client experience.<\/p>\n<p>The Platinum Partner Day featured global business updates from Shane Barr and Vicki Marcroft, chief people officer, alongside expert divisional panels that provided industry insights and explored future opportunities across TAG\u2019s specialist sectors.<\/p>\n<p>The event program also included TAG\u2019s annual Partner Appreciation Dinner at Higher Ground, a refreshed Partner Showcase connecting TAG staff with key industry suppliers and partners, and concluded with the annual TAGGIE Awards, celebrating outstanding achievements across the APAC business, followed by a special guest DJ set from Eric Powell.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-800636\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"The annual Amplify conference was held at the W Melbourne and The Ritz-Carlton, Melbourne.\" width=\"1024\" height=\"683\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/05\/058A7762-1024x683.jpg\"\/>\u00a0Charlotte Martelli \u2013 Hyatt, Bec Garofalo \u2013 Crown Resorts, Megan Pechey \u2013 Mondrian Gold Coast at the annual Amplify conference was held at the W Melbourne and The Ritz-Carlton, Melbourne.<\/p>\n","protected":false},"excerpt":{"rendered":"Travel and event management company TAG has hosted its annual Amplify conference at the W Melbourne and The&hellip;\n","protected":false},"author":2,"featured_media":18784,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[260],"class_list":["post-18783","post","type-post","status-publish","format-standard","has-post-thumbnail","category-melbourne","tag-melbourne"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/18783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/comments?post=18783"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/18783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media\/18784"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media?parent=18783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/categories?post=18783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/tags?post=18783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}