Droga5 ANZ has appointed M+C Saatchi\u2019s Emma Robbins as its executive creative director in Melbourne.\u00a0<\/p>\n
Robbins had been M+C Saatchi\u2019s national chief creative officer since November last year.<\/p>\n
In her new role, Robbins will work closely with Michael McEwan, who leads Droga5 ANZ in Melbourne, and ANZ co-chief creative officers\u202fDamon Stapleton and Barbara Humphries, helping to drive creative excellence across Droga5 ANZ and the wider global network.<\/p>\n
Droga5 said her appointment strengthens Accenture Song\u2019s end-to-end marketing offering across the ANZ region, led by Droga5 ANZ CEO Matt Michael, bringing together the agency\u2019s creative capabilities with expertise in media, customer experience, data and technology.<\/p>\n
\u201cMelbourne is an incredibly important market for us \u2013 creatively, culturally and commercially,\u201d said Humphries.<\/p>\n
\u201cEmma is exactly the kind of leader we want helping shape what comes next: someone with exceptional creative standards, strong leadership instincts and a deep belief in the power of creativity to drive impact.\u201d<\/p>\n
\u201cAt Droga5, creativity sits right at the intersection of tech, data, and experience, like the centre point where all the different forces that make great work actually converge. It\u2019s that passion for culturally sharp, relevant and super effective work that I\u2019m excited to help build with the team,\u201d added Robbins.<\/p>\n
\u201cWhat makes Droga5 different is our borderless approach to creativity. We bring the best people to our clients\u2019 problems, regardless of where they sit, connecting talent across markets in service of our clients\u2019 businesses. Emma\u2019s appointment strengthens that model and reinforces our commitment to building something special in Melbourne,\u201d said Stapleton.<\/p>\n
Robbins departure from M+C will see ECD Jeremy Hogg lead its creative output.<\/p>\n
\u201cAfter eight remarkable years, Emma leaves an incredible legacy at M+C Saatchi AUNZ. We\u2019ll miss her wit, style, and most of all her compassion. We\u2019re hugely grateful for everything Emma has given and wish her nothing but continued success in what comes next,\u201d said Dani Bassil, M+C Saatchi\u2019s Australia and New Zealand CEO.<\/p>\n
\u201cJeremy Hogg, our ECD, will lead our creative team and will work with myself and the leadership team on continuing to build our creative vision for the future. We are in excellent hands,\u201d Bassil added.<\/p>\n
Robbins has a strong track record having had work awarded at Cannes Lions, D&AD, The One Show and Effie Awards, as well as\u202fjudging shows nationally and internationally. She also won the Creative award at B&T\u2019s Women In Media 2024. She also mentors through The Aunties Program and lectures at AWARD School.<\/p>\n
The news comes at a tricky time for M+C. The Australian business was called out in M+C\u2019s global 2025 financial reporting due to \u201cprolonged tough macro challenges, client caution and reduced spend with consumer-facing clients, client losses\u201d.<\/p>\n