Australia \u2013 Droga5 ANZ has appointed Emma Robbins as Executive Creative Director in Melbourne, strengthening the agency\u2019s creative leadership team as competition for senior talent intensifies across Australia\u2019s advertising sector.<\/p>\n
Robbins will join the agency in July from M&C Saatchi, bringing more than 30 years of experience working across sectors including healthcare, automotive, finance, government, and sport.<\/p>\n
Robbins will work alongside Melbourne lead Michael McEwan and Droga5 ANZ Co-Chief Creative Officers Barbara Humphries and Damon Stapleton.<\/p>\n
Barbara Humphries said Melbourne remained a strategically important market for the agency.<\/p>\n
\u201cMelbourne is an incredibly important market for us\u2014creatively, culturally and commercially,\u201d Humphries said.<\/p>\n
\u201cEmma is exactly the kind of leader we want helping shape what comes next: someone with exceptional creative standards, strong leadership instincts and a deep belief in the power of creativity to drive impact,\u201d she added.<\/p>\n
Stapleton said the hire reinforces the agency\u2019s cross-market creative structure.<\/p>\n
\u201cWhat makes Droga5 different is our borderless approach to creativity,\u201d Stapleton said.<\/p>\n
\u201cWe bring the best people to our clients\u2019 problems, regardless of where they sit, connecting talent across markets in service of our clients\u2019 businesses,\u201d he added.<\/p>\n
Robbins has also been active in mentoring and industry development initiatives, including The Aunties Program and AWARD School. She currently serves as a board director at Maddie Riewoldt\u2019s Vision.<\/p>\n
Speaking on the appointment, Robbins said she was drawn to the agency\u2019s integration of creativity with technology and customer experience.<\/p>\n
\u201cAt Droga5, creativity sits right at the intersection of tech, data, and experience,\u201d Robbins said.<\/p>\n
\u201cIt\u2019s that passion for culturally sharp, relevant and super effective work that I\u2019m excited to help build with the team,\u201d she added.<\/p>\n","protected":false},"excerpt":{"rendered":"Australia \u2013 Droga5 ANZ has appointed Emma Robbins as Executive Creative Director in Melbourne, strengthening the agency\u2019s creative…\n","protected":false},"author":2,"featured_media":20772,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[8054,23,19854,19855,19091,19852,19853,8055,260,19851],"class_list":["post-20771","post","type-post","status-publish","format-standard","has-post-thumbnail","category-melbourne","tag-appointment","tag-australia","tag-barbara-humphries","tag-damon-stapleton","tag-droga5","tag-droga5-anz","tag-emma-robbins","tag-leadership","tag-melbourne","tag-michael-mcewan"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/20771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/comments?post=20771"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/20771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media\/20772"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media?parent=20771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/categories?post=20771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/tags?post=20771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}