{"id":5261,"date":"2026-05-05T20:55:07","date_gmt":"2026-05-05T20:55:07","guid":{"rendered":"https:\/\/www.europesays.com\/australia\/5261\/"},"modified":"2026-05-05T20:55:07","modified_gmt":"2026-05-05T20:55:07","slug":"hilton-returns-to-adelaide-in-style-with-major-east-end-flagship-set-to-redefine-cbd-living","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/australia\/5261\/","title":{"rendered":"Hilton returns to Adelaide in style with major East End flagship set to redefine CBD living"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"window.open('http:\/\/www.facebook.com\/sharer.php?u=https:\/\/glamadelaide.com.au\/hilton-returns-to-adelaide-in-style-with-major-east-end-flagship-set-to-redefine-cbd-living\/&amp;t=Hilton returns to Adelaide in style with major East End flagship set to redefine CBD living', 'facebookShare', 'width=626,height=436'); return false;\" title=\"Share on Facebook\"><\/p>\n<p>Share<\/p>\n<p><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"window.open('http:\/\/twitter.com\/share?text=Hilton returns to Adelaide in style with major East End flagship set to redefine CBD living -&amp;url=https:\/\/glamadelaide.com.au\/hilton-returns-to-adelaide-in-style-with-major-east-end-flagship-set-to-redefine-cbd-living\/', 'twitterShare', 'width=626,height=436'); return false;\" title=\"Tweet This Post\"><\/p>\n<p>Tweet<\/p>\n<p><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"whatsapp:\/\/send?text=Hilton returns to Adelaide in style with major East End flagship set to redefine CBD living https:\/\/glamadelaide.com.au\/hilton-returns-to-adelaide-in-style-with-major-east-end-flagship-set-to-redefine-cbd-living\/\" rel=\"nofollow\"><\/p>\n<p>Share<\/p>\n<p><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" onclick=\"window.open('http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/glamadelaide.com.au\/hilton-returns-to-adelaide-in-style-with-major-east-end-flagship-set-to-redefine-cbd-living\/&amp;media=https:\/\/glamadelaide.com.au\/wp-content\/uploads\/2026\/05\/Hilton-1000x600.jpg&amp;description=Hilton returns to Adelaide in style with major East End flagship set to redefine CBD living', 'pinterestShare', 'width=750,height=350'); return false;\" title=\"Pin This Post\"><\/p>\n<p>Share<\/p>\n<p><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/glamadelaide.com.au\/cdn-cgi\/l\/email-protection#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\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Email<\/p>\n<p><\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/glamadelaide.com.au\/hilton-returns-to-adelaide-in-style-with-major-east-end-flagship-set-to-redefine-cbd-living\/#respond\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Hilton Hotels &amp; Resorts is officially making a return to Adelaide, announcing a striking new-build flagship hotel that\u2019s sure to reshape the city\u2019s eastern CBD skyline and hospitality scene.<\/p>\n<p>The new Hilton Adelaide East End will rise 27 storeys at 299 Pirie Street, bringing 251 rooms as part of the wider Arcadia mixed-use precinct. The development will be a major milestone for the global hotel brand, which is re-entering the South Australian market after departing its long-standing Victoria Square property.<\/p>\n<p>Developed in partnership with Auriga Investment Group and operated by Trilogy Hotels under a franchise agreement, the hotel has been designed as a modern flagship positioned at the centre of Adelaide\u2019s East End.<\/p>\n<p>\u201cThe return of Hilton to Adelaide is both a symbolic and strategic milestone,\u201d shared Tushar Raniga, Director of Development, Hilton Australasia. \u201cThis project allows us to reintroduce Hilton Hotels &amp; Resorts as a modern, design-led flagship aligned with Adelaide\u2019s growth and evolving skyline. Auriga\u2019s vision and the site\u2019s exceptional location make this an ideal opportunity to re-establish Hilton\u2019s presence in South Australia in partnership with Trilogy Hotels.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/05\/2-Tushar-Raniga-from-Hilton-Eric-Luk-from-Auriga-Investment-Group-Tony-Ryan-from-Trilogy-Photo-Credi.jpeg\" alt=\"\" class=\"wp-image-691170 webpexpress-processed\"  \/>Tushar Raniga from Hilton, Eric Luk from Auriga Investment Group, Tony Ryan from Trilogy, by Kelly Barnes<\/p>\n<p>Located just over a kilometre from Rundle Mall and surrounded by dining, nightlife and cultural precincts, the hotel will be suited for corporate and leisure demand. Guests will be offered rooms ranging from 31 to 140 square metres, alongside a recreation deck, multiple food and beverage venues, a <a title=\"\" class=\"aalmanual\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color:#000000;\" href=\"https:\/\/t.cfjump.com\/6937\/t\/51303?Url=https%3a%2f%2fau.ryderwear.com%2f\">fitness<\/a> centre and pool, and 303 square metres of meeting space.<\/p>\n<p>Eric Luk, Director, Auriga Investment Group Pty Ltd, said, \u201cFor more than four decades, Hilton has played a defining role in Adelaide\u2019s hospitality landscape, and Auriga is honoured to be part of its rebirth. Arcadia was conceived as a place where community, design and city life come together \u2013 a precinct that blends a new residential neighbourhood with a flagship Hilton hotel. Together, they will create a destination that draws locals back into the CBD and supports the year\u2011round calendar of events that make Adelaide unique. This is a long\u2011term investment in the city\u2019s future, and we are committed to delivering a precinct that elevates Adelaide for generations to come.\u201d<\/p>\n<p>Trilogy Hotels CEO Scott Boyes added, \u201cEvery great city needs a Hilton hotel, and we are honoured to have been appointed by Auriga Investments as operator of the new Hilton Adelaide East End. This landmark project underscores Trilogy\u2019s dedication to maximising performance for hotel owners while creating memorable stays for our guests. By combining Trilogy\u2019s local expertise and disciplined operations, along with Hilton\u2019s powerful loyalty program, the hotel will set a new benchmark for quality and service in Adelaide.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/05\/1-299-Pirie-Street-Photographer-Matt-Kroker-1000x563.jpg\" alt=\"\" class=\"wp-image-691174 webpexpress-processed\"  \/>299 Pirie Street by Matt Kroker<\/p>\n<p>Once open in 2031, Hilton\u2019s East End return signals not just a new hotel, but a new chapter for Adelaide\u2019s city centre.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/04\/1777493230_296_1.png\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Share Tweet Share Share Email Hilton Hotels &amp; Resorts is officially making a return to Adelaide, announcing a&hellip;\n","protected":false},"author":2,"featured_media":5262,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[395,958,6560,6537],"class_list":{"0":"post-5261","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-adelaide","8":"tag-adelaide","9":"tag-featured","10":"tag-hilton","11":"tag-hilton-adelaide-east-end"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/5261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/comments?post=5261"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/5261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media\/5262"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media?parent=5261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/categories?post=5261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/tags?post=5261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}