12.2 per cent increase<\/a> in its compound annual growth rate, it\u2019s no surprise that its ingredients and skincare philosophy made its way into the glass jars of ST. SAJ. <\/p>\n\u201cI love the rise of K-beauty,\u201d Ms MacCarthy told NewsWire. <\/p>\n
\u201cYou know, it\u2019s such a beautiful way to approach the skin, because you\u2019re giving to the skin rather than stripping the skin.\u201d <\/p>\n
While there are plenty of influences inside every bottle of ST. SAJ, Ms MacCarthy took further steps to make sure the products were effective for absolutely anyone. <\/p>\n
\u201cI wanted these formulas \u2013 which are exclusive as well, not just white-labelled \u2013 we wanted something that was exclusive, made for real skin and made for different skin tones, which is a really big thing that I was seeing a massive gap for,\u201d she said. <\/p>\n
\u201cWe\u2019re not just talking about a (skin) type, we\u2019re talking about melanin-rich skin, an Asian skin, a caucasian skin. <\/p>\n
\u201cSo when we consider and when we\u2019re creating the formulas, every part of that is considered in the approach.\u201d <\/p>\n
The ingredients are what caught Ms Judd\u2019s attention, too, who hasn\u2019t deviated from her \u201cmeticulous\u201d skincare routine for more than a decade. <\/p>\n
She\u2019s now the first official face of the Melbourne brand. <\/p>\n
\u201cWhat I loved about ST. SAJ was that it isn\u2019t about hype; it\u2019s about incredibly effective formulations that focus on hydration and supporting your skin,\u201d Ms Judd told NewsWire. <\/p>\n
\u201cIt was something I hadn\u2019t really incorporated into my routine before but its since become one of my favourite parts of the day,\u201d she said. <\/p>\n
\u201cMy skin just feels so clean without feeling stripped.\u201d <\/p>\n
She said the fact that the brand was Australian-made pushed it over the line. <\/p>\n
\u201cI love that it\u2019s Australian made but inspired by Korean skincare,\u201d she said. <\/p>\n
\u201cIt\u2019s all about layering hydration instead of over-complicating your routine, and every product feels really considered and purposeful.\u201d <\/p>\n
The road to Ms Judd becoming the face of the brand wasn\u2019t planned, but thanks to the power of the ST. SAJ customer base, Ms MacCarthy said. <\/p>\n
The skincare founder said she was caught off-guard by Ms Judd\u2019s stamp of approval. <\/p>\n
The pair had appeared on a podcast together and soon after, Ms Judd was inundated with recommendations from ST SAJ customers. <\/p>\n
\u201cIt blew me away,\u201d Ms MacCarthy said. <\/p>\n
But it\u2019s not just Ms Judd who has been singing the praises of ST. SAJ \u2013 Dannii Minogue, Carrie Bickmore and Tegan Martin are also big fans of the Melbourne brand. <\/p>\n
\u201cIf these ladies, that have access to anything, want to work with me and they\u2019ve tried my products and they love it, and then they\u2019ve reached out to me \u2013 that\u2019s huge,\u201d she said. <\/p>\n
Originally published as The Melbourne skincare brand that changed Bec Judd\u2019s decade-long routine<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"When a Melbourne influencer first launched her skincare brand, she hoped it would inspire Australians to elevate 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