Melbourne, Australia \u2014 PubMatic has established a dedicated Melbourne office to support agencies and brands across Victoria as they scale their connected TV (CTV), video and programmatic advertising strategies.<\/p>\n
The new local presence is designed to give agencies and brands closer access to PubMatic\u2019s expertise as investment in CTV and programmatic advertising continues to grow across Australia.<\/p>\n
The Melbourne team includes Sarah Lee, Senior Manager for Advertiser Solutions, while Luke Smith, Senior Director for CTV APAC, will lead PubMatic\u2019s regional video strategy from Melbourne.<\/p>\n
The move comes as video advertising continues to expand in Australia, where, according to the IAB Australia Internet Advertising Expenditure Report 2025, prepared by PwC, video advertising reached A$5.4 billion in 2025, up 19.8% year on year and representing 29% of total online advertising investment.\u00a0<\/p>\n
CTV, including broadcaster video on demand (BVOD), streaming platforms and other big-screen environments, is becoming an increasingly important part of how brands and agencies approach video advertising.<\/p>\n
PubMatic said its Melbourne office will help it work more closely with local agencies and brands, providing implementation expertise and market knowledge as they manage increasingly complex CTV and programmatic campaigns.<\/p>\n
James Young, Regional Director for ANZ at PubMatic, said Melbourne has become an important part of Australia\u2019s digital advertising ecosystem.\u00a0<\/p>\n
\u201cThe holding company networks, the independents, the brands \u2013 they\u2019re all making increasingly sophisticated programmatic decisions, and they need partners fully embedded in the market. This office enables us to be here, listen to what our partners need, and build lasting partnerships with agencies and brands who are driving growth,\u201d said Young.\u00a0<\/p>\n
The company also pointed to growing demand among Melbourne\u2019s independent agency sector. The IMAA 2025 Indie Census found that 77% of independent agencies expect advertising spend to either remain stable or grow in FY26, while nearly 70% expect CTV\/BVOD spend to increase by up to 25%.<\/p>\n
More than 70% of those agencies also plan to hire in FY26, highlighting the continued expansion of the sector.<\/p>\n
Against this backdrop, PubMatic\u2019s new Melbourne office is intended to strengthen its local relationships and provide on-the-ground support as agencies and brands across Victoria increase their use of CTV and programmatic advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"Melbourne, Australia \u2014 PubMatic has established a dedicated Melbourne office to support agencies and brands across Victoria as…\n","protected":false},"author":2,"featured_media":81314,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[23,30090,12018,128128,31110,611,260,128068,128129],"class_list":["post-81313","post","type-post","status-publish","format-standard","has-post-thumbnail","category-melbourne","tag-australia","tag-connected-tv","tag-expansion","tag-james-young","tag-luke-smith","tag-marketing","tag-melbourne","tag-pubmatic","tag-sarah-lee"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/81313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/comments?post=81313"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/81313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media\/81314"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media?parent=81313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/categories?post=81313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/tags?post=81313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}