{"id":85955,"date":"2026-09-02T10:02:10","date_gmt":"2026-09-02T10:02:10","guid":{"rendered":"https:\/\/www.europesays.com\/australia\/85955\/"},"modified":"2026-09-02T10:02:10","modified_gmt":"2026-09-02T10:02:10","slug":"sorrento-beach-club-rebrands-to-the-waterfront-for-more-focus-on-sport-and-live-entertainment","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/australia\/85955\/","title":{"rendered":"Sorrento Beach Club rebrands to The Waterfront for more focus on sport and live entertainment"},"content":{"rendered":"<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">A popular waterfront venue in Perth\u2019s northern suburbs has officially rebranded following a successful year as a summer pop-up.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Sorrento Beach Club at Sorrento Quay, Hillarys has transformed into The Waterfront, with owners ELG Australia ensuring regular customers that it is still the \u201csame great spot by the water\u201d.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">The rebrand marks a fresh direction for the venue and will offer a stronger focus on sport and entertainment through more big screens, pool tables and live bands.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">The Waterfront will serve pub-style food, and a new lineup of midweek specials includes $25 chicken parmis and steaks, half-price pizza and $3 oysters.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">To celebrate the launch, $6 Peronis will be available until Friday.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/09\/9dca79f301ec12f878ea49999af5158731d85fe2.jpg\" alt=\"The Waterfront is launching a new lineup of midweek specials, available from 4pm.\" class=\"css-16r7l45-StyledImage en5ut4d0\"\/>Camera IconThe Waterfront is launching a new lineup of midweek specials, available from 4pm. Credit: Supplied<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">The popular Happy Hour is set to continue every night of the week between 5pm and 6pm with $9 beers, house wines and $12 alcoholic slushies.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">After a year operating as a summer pop-up beach club, ELG Australia managing director Ryan Esqulant said the team decided to evolve the venue\u2019s concept and make it a year-round hospitality destination.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cWe\u2019ve loved the journey with Sorrento Beach Club over the past year, and the response from our customers has been fantastic,\u201d he said.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/09\/c68bc4ff1b660df84e25fe602e0da8a2ab13ab84.jpg\" alt=\"The Waterfront will retain the same location and familiar team.\" class=\"css-16r7l45-StyledImage en5ut4d0\"\/>Camera IconThe Waterfront will retain the same location and familiar team. Credit: Supplied<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cNow it\u2019s time for a refresh. The Waterfront better reflects what we want this venue to be \u2013 somewhere you can come for sport, a cold drink, good pub food, live entertainment or simply to sit by the water with friends.\u201d<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">ELG Australia is the hospitality group behind some of Perth\u2019s popular dining and entertainment destinations, including Hillarys Beach Club, Yanchep Beach Club and the group\u2019s newest Applecross venues, Bar Ol\u00e9 Applecross and The Heart Applecross.<\/p>\n","protected":false},"excerpt":{"rendered":"A popular waterfront venue in Perth\u2019s northern suburbs has officially rebranded following a successful year as a summer&hellip;\n","protected":false},"author":2,"featured_media":85956,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[323,252,251,152,335,464],"class_list":["post-85955","post","type-post","status-publish","format-standard","has-post-thumbnail","category-perth","tag-business","tag-drink","tag-food","tag-news","tag-perth","tag-wa-news"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/85955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/comments?post=85955"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/85955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media\/85956"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media?parent=85955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/categories?post=85955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/tags?post=85955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}