{"id":87513,"date":"2026-09-03T22:08:59","date_gmt":"2026-09-03T22:08:59","guid":{"rendered":"https:\/\/www.europesays.com\/australia\/87513\/"},"modified":"2026-09-03T22:08:59","modified_gmt":"2026-09-03T22:08:59","slug":"ai-firm-firmus-takes-51-flinders-ln-floor-in-melbourne-push","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/australia\/87513\/","title":{"rendered":"AI firm Firmus takes 51 Flinders Ln floor in Melbourne push"},"content":{"rendered":"<p>Soon-to-float technology company Firmus will make a newly-opened building in Melbourne\u2019s east end its headquarters in the city.<\/p>\n<p>Firmus, led by co-founders Tim Rosenfield and Oliver Curtis, already has offices in Sydney and Singapore, as well as in St Leonards, Tasmania. It has now agreed to go into the GPT Group\u2019s newly-opened 51 Flinders Lane office development in Melbourne\u2019s CBD.<\/p>\n<p>Firmus will take a whole floor on Level 14, establishing its Melbourne presence, as it scouts out opportunities and customers in Victoria. It is already active in Tasmania and SA where it has <a class=\"body-link\" href=\"https:\/\/www.theaustralian.com.au\/business\/firmus-wins-ai-factory-goahead-in-tassie-despite-protest\/news-story\/da74d891541f6f369d83188e44c55ad8\" target=\"_self\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"da74d891541f6f369d83188e44c55ad8\" data-tgev-label=\"business\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\">artificial intelligence factories and data centres<\/a>.<\/p>\n<p>The AI infrastructure company is focused on its planned float next month after securing brokers as it bets that investors <a class=\"body-link\" href=\"https:\/\/www.theaustralian.com.au\/business\/dataroom\/firmus-tipped-to-be-eyeing-4bn-october-ipo\/news-story\/95e6f712db462e8edd469a7889286f46\" target=\"_self\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"95e6f712db462e8edd469a7889286f46\" data-tgev-label=\"business\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\">will back its vision of becoming a major player with a mooted $15bn market value.<\/a><\/p>\n<p>Firmus chief people officer Nicole Reid called out the city\u2019s importance.<\/p>\n<p>\u201cMelbourne is an important market for Firmus as we continue to expand our AI infrastructure across Australia and the Asia-Pacific region. Establishing a presence at 51 Flinders Ln provides our team with a highly connected base in the centre of Melbourne, supporting collaboration, access to talent and closer engagement with customers and partners,\u201d she said.<\/p>\n<p>The company will join hyperscale data centre specialist AirTrunk, which is also setting up its first Melbourne office in the complex owned by GPT\u2019s unlisted office fund.<\/p>\n<p>Along with Firmus, the developer has also won out-of-home media company JCDecaux for the project. JCDecaux is shifting from the beaten down St Kilda Road precinct to a whole floor on Level 9, committing to a 10-year lease. Other tenants include WPP, FM and Koda Capital.<\/p>\n<p>GPT said the tenant mix across AI, cloud and digital infrastructure, out-of-home media, professional services and financial services \u2013 reflected the precinct\u2019s emergence as new economy destination.<\/p>\n<p>GPT head of office Matthew Brown said the calibre of occupiers choosing the precinct reflected the East End\u2019s evolution as a commercial destination. \u201cFrom AI and digital infrastructure businesses through to global media and professional services firms, the companies choosing 51 Flinders Ln are helping shape Melbourne\u2019s next phase of economic growth,\u201d he said. <\/p>\n<p>51 Flinders Ln comprises a 14-level North Tower and 39-level South Tower, spanning about 27,500sq m of A-Grade office space alongside hospitality outlets. They open this year, anchored by chef Alejandro Saravia\u2019s flagship venue, Masia.<\/p>\n<p>The GPT fund that owns the Melbourne building has also quietly agreed to re-sign tech giant Google at its main Sydney office in Pyrmont. The move effectively dashes hopes that the tech giant could anchor a new city development.<\/p>\n<p>Google will strike a long-term lease with GPT for five office floors \u2013 about 16,000sq m \u2013 at the Workspace6 building on Pirrama Road. It is now tipped to take this building back to market, with the benefit of a long lease in place.<\/p>\n<p>Google also occupies Mirvac\u2019s 22,000sq m One Darling Island Road building after taking over the space once leased to Fairfax Media and is believed to have extended in that complex as well.<\/p>\n<p>Google also owns two heritage-listed former navy warehouses on Pirrama Road it bought from <a class=\"body-link\" href=\"https:\/\/www.theaustralian.com.au\/business\/property\/channel-7-out-google-in-as-pyrmont-goes-hitech\/news-story\/aff0ab82ddfbbb5be1226e440172a297\" target=\"_self\" data-tgev=\"event119\" data-tgev-container=\"bodylink\" data-tgev-order=\"aff0ab82ddfbbb5be1226e440172a297\" data-tgev-label=\"business\" data-tgev-metric=\"ev\" rel=\"nofollow noopener\">developer Aqualand for $170m in 2018<\/a>.<\/p>\n<p>The companies declined to comment.<\/p>\n<p>Read related topics:<a class=\"topic_tag\" href=\"https:\/\/www.theaustralian.com.au\/topics\/artificial-intelligence\" data-tgev-container=\"story-topic-links\" data-tgev-label=\"Artificial Intelligence\" data-tgev-order=\"1\" data-tgev-metric=\"npv\" data-tgev=\"event10\" rel=\"nofollow noopener\" target=\"_blank\">Artificial Intelligence<\/a><a class=\"topic_tag\" href=\"https:\/\/www.theaustralian.com.au\/topics\/data-centre\" data-tgev-container=\"story-topic-links\" data-tgev-label=\"Data Centre\" data-tgev-order=\"2\" data-tgev-metric=\"npv\" data-tgev=\"event10\" rel=\"nofollow noopener\" target=\"_blank\">Data Centres<\/a><a class=\"author-content_image\" href=\"https:\/\/www.theaustralian.com.au\/author\/ben-wilmot\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"author-content_image_img\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/09\/ben_wilmot.png\" width=\"64\" height=\"64\" alt=\"Ben Wilmot\"\/><\/a><a class=\"author-content_name g_font-title-s\" href=\"https:\/\/www.theaustralian.com.au\/author\/ben-wilmot\" data-tgev=\"event10\" data-tgev-metric=\"npv\" data-tgev-order=\"1\" data-tgev-label=\"Ben Wilmot\" data-tgev-container=\"author-all\" rel=\"nofollow noopener\" target=\"_blank\">Ben Wilmot<\/a>Commercial Property Editor<\/p>\n<p class=\"g_font-body-s author-content_bio\">Ben Wilmot has been The Australian&#8217;s commercial property editor since 2013. He was previously a property journalist with the Australian Financial Review.<\/p>\n","protected":false},"excerpt":{"rendered":"Soon-to-float technology company Firmus will make a newly-opened building in Melbourne\u2019s east end its headquarters in the city.&hellip;\n","protected":false},"author":2,"featured_media":87514,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[147204,147152,147185,147217,147188,147220,147170,147191,147164,147160,147206,147179,146950,69554,147153,147229,147161,147178,147224,48119,147223,147228,147192,147197,48469,67152,147190,147218,147211,147183,47617,147219,147230,147168,147177,21187,1131,147174,147193,147189,23,29778,147207,147214,147195,147227,3922,6663,147212,147175,147173,29355,147159,12372,30862,147213,147222,147162,92172,147182,147172,5957,147154,147181,147186,147226,147209,147155,14254,147205,147163,8561,147225,260,147231,15669,147203,38214,147200,147171,75227,53342,147169,147201,147166,42903,147187,147210,147208,147157,147184,27404,147180,110797,59720,147198,147202,15924,147165,45547,5247,147151,147176,73975,147215,45500,77002,36649,36676,65322,70446,48207,113424,147156,147158,40599,48698,38222,53012,88827,147167,147196,147194,39096,147216,68,147199,147221],"class_list":["post-87513","post","type-post","status-publish","format-standard","has-post-thumbnail","category-melbourne","tag-sign-tech-giant-google","tag-s-22","tag-s-cbd-firmus","tag-s-east-end","tag-s-emergence","tag-s-evolution","tag-s-flagship-venue","tag-s-importance","tag-s-newly-opened-51-flinders-lane-office-development","tag-s-next-phase","tag-s-unlisted-office-fund-along","tag-15bn-float","tag-170m","tag-000sq-m","tag-000sq-m-one-darling-island-road-building","tag-2018-the-companies","tag-39-level-south-tower","tag-500sq-m","tag-51-flinders-ln","tag-a-10-year-lease","tag-a-14-level-north-tower","tag-a-commercial-destination","tag-a-highly-connected-base","tag-a-long-lease","tag-a-long-term-lease","tag-a-major-player","tag-a-mooted-15bn-market-value-firmus-chief-people-officer-nicole-reid","tag-a-new-city-development-google","tag-a-new-firmus-ai-hub","tag-a-newly-opened-building","tag-a-presence","tag-a-whole-floor","tag-a-grade-office-space","tag-about-16","tag-about-27","tag-access","tag-ai","tag-ai-company-firmus","tag-an-important-market","tag-artificial-intelligence-factories-and-data-centres-the-ai-infrastructure-company","tag-australia","tag-brokers","tag-chef-alejandro-saravia","tag-closer-engagement","tag-cloud-and-digital-infrastructure","tag-co-founders-tim-rosenfield-and","tag-collaboration","tag-company","tag-customers-and-partners","tag-developer-aqualand","tag-digital-infrastructure-businesses","tag-economic-growth","tag-fairfax-media","tag-financial-services","tag-firmus","tag-five-office-floors","tag-fm-and-koda-capital-gpt","tag-global-media","tag-gpt","tag-hospitality-outlets","tag-hyperscale-data-centre-specialist-airtrunk","tag-investors","tag-its-first-melbourne-office","tag-its-headquarters","tag-its-main-sydney-office","tag-its-melbourne-presence","tag-its-planned-float","tag-its-vision","tag-jcdecaux","tag-level-14","tag-level-9","tag-market","tag-masia-the-gpt-fund","tag-melbourne","tag-melbourne-base","tag-mirvac","tag-new-economy-destination-gpt-head","tag-next-month","tag-occupiers","tag-office-matthew-brown","tag-offices","tag-oliver-curtis","tag-opportunities-and-customers","tag-other-tenants","tag-our-ai-infrastructure","tag-our-team","tag-out-of-home-media","tag-out-of-home-media-company-jcdecaux","tag-pirrama-road","tag-place-google","tag-planned","tag-professional-services","tag-professional-services-firms","tag-pyrmont","tag-shape","tag-soon-to-float-technology-company-firmus","tag-st-kilda-road-precinct","tag-st-leonards","tag-sydney-and-singapore","tag-talent","tag-tasmania","tag-tasmania-and-sa","tag-that-complex","tag-the-asia-pacific-region","tag-the-beaten","tag-the-benefit","tag-the-calibre","tag-the-centre","tag-the-city","tag-the-companies","tag-the-complex","tag-the-developer","tag-the-east-end","tag-the-gpt-group","tag-the-melbourne-building","tag-the-move","tag-the-precinct","tag-the-project","tag-the-space","tag-the-tech-giant","tag-the-tenant-mix","tag-the-workspace6-building","tag-this-building","tag-this-year","tag-two-heritage-listed-former-navy-warehouses","tag-victoria","tag-well-google","tag-wpp"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/87513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/comments?post=87513"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/87513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media\/87514"}],"wp:attachment":[{"href":"https:\/\/www.europesays.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