{"id":90475,"date":"2026-09-07T23:47:08","date_gmt":"2026-09-07T23:47:08","guid":{"rendered":"https:\/\/www.europesays.com\/australia\/90475\/"},"modified":"2026-09-07T23:47:08","modified_gmt":"2026-09-07T23:47:08","slug":"made-you-look-brings-nfls-la-rams-vs-49ers-clash-to-life-in-melbourne-mural-campaign-brief-wa","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/australia\/90475\/","title":{"rendered":"Made You Look brings NFL\u2019s LA Rams vs 49ers clash to life in Melbourne mural \u2013 Campaign Brief WA"},"content":{"rendered":"<p>\t\t\t    September 8 2026, 7:34 am | BY Adam Shaw | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/09\/Made-You-Look-x-NFL-Melbourne1.jpg\" alt=\"Made You Look brings NFL\u2019s LA Rams vs 49ers clash to life in Melbourne mural\"\/><\/p>\n<p>\t\t\t\t\t    \tMade You Look has delivered a new hand-painted mural for the NFL in Melbourne\u2019s Caledonian Lane, marking another step in the Perth-based outdoor media company\u2019s national growth.<\/p>\n<p>\u00a0<\/p>\n<p>Created ahead of the upcoming LA Rams vs San Francisco 49ers game, the mural features an original design by Australian artist Art by Row.<\/p>\n<p>Made You Look led the campaign and creative delivery, working with east coast affiliates Apparition Media, whose specialist paint crew brought the artwork to life on site.<\/p>\n<p>Made You Look founder Will Clark said the project reflects growing interest from international brands in artist-led, hand-painted outdoor.<\/p>\n<p>\u201cWorking with an organisation like the NFL is a pinch-yourself moment for us,\u201d Clark said. \u201cMore importantly, it shows that major international brands are recognising the value of artist-led, hand-painted OOH and trusting us to deliver it.\u201d<\/p>\n<p>\u201cThere\u2019s something powerful about work that is physically made in the street. People stop, watch the process, take photos and engage with the campaign before the final piece is even complete.\u201d<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/australia\/wp-content\/uploads\/2026\/09\/Made-You-Look-x-NFL-Melbourne2.jpg\" alt=\"Made You Look brings NFL\u2019s LA Rams vs 49ers clash to life in Melbourne mural\"\/><\/p>\n<p>The project also highlights Made You Look\u2019s growing ability to deliver campaigns nationally through its network of artists, production partners and media sites.<\/p>\n<p>Clark said: \u201cKeeping artists at the centre of commercial campaigns remains a key focus for the business.<\/p>\n<p>\u201cThe sweet spot for us is bringing together great brands, great artists and locations where the work genuinely becomes part of the street.<\/p>\n<p>\u201cThat intersection of art, media and culture is where we want Made You Look to sit.\u201d<\/p>\n<p>The NFL mural continues Made You Look\u2019s push into larger national and international brand campaigns, with a focus on hand-painted outdoor designed to create impact both on the street and beyond it.<\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n","protected":false},"excerpt":{"rendered":"September 8 2026, 7:34 am | BY Adam Shaw | No Comments Made You Look has delivered a&hellip;\n","protected":false},"author":2,"featured_media":90476,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[260],"class_list":["post-90475","post","type-post","status-publish","format-standard","has-post-thumbnail","category-melbourne","tag-melbourne"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/90475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/comments?post=90475"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/posts\/90475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media\/90476"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/media?parent=90475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/categories?post=90475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/australia\/wp-json\/wp\/v2\/tags?post=90475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}