{"id":115004,"date":"2026-05-22T04:56:10","date_gmt":"2026-05-22T04:56:10","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/115004\/"},"modified":"2026-05-22T04:56:10","modified_gmt":"2026-05-22T04:56:10","slug":"17h30-lheure-sacree-de-lapero","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/115004\/","title":{"rendered":"17h30, l’heure sacr\u00e9e de l’ap\u00e9ro\u200a?"},"content":{"rendered":"

Fixer l’heure officielle de l’ap\u00e9ro \u00e0 17h30\u200a: l’id\u00e9e peut pr\u00eater \u00e0 sourire, mais elle en dit long sur notre \u00e9poque. En lan\u00e7ant cette campagne, Aperol entend vendre un mode de vie, un moment de d\u00e9compression ritualis\u00e9, presque institutionnalis\u00e9. Les chiffres avanc\u00e9s sont r\u00e9v\u00e9lateurs.<\/p>\n

Six Belges sur dix se disent pr\u00eats \u00e0 rejoindre un ami pour un ap\u00e9ro improvis\u00e9 le soir m\u00eame. Et pr\u00e8s d’un sur deux affirme ne pas avoir besoin d’une occasion particuli\u00e8re pour trinquer. Si l’on voit le verre \u00e0 moiti\u00e9 plein, on affirmera que c’est avant tout l’illustration du besoin de lien social apr\u00e8s des ann\u00e9es marqu\u00e9es par l’isolement, les crises sanitaires, l’inflation et une fatigue collective diffuse.<\/p>\n

Barbecue et ap\u00e9ro\u200a: nos traditions qu’il faut pr\u00e9server<\/a><\/p>\n

Mais si l’on observe le verre \u00e0 moiti\u00e9 vide, on se doit de constater que si l’ap\u00e9ro devient un r\u00e9flexe quotidien plut\u00f4t qu’un plaisir occasionnel, il interroge notre rapport \u00e0 l’alcool. En Belgique, pays de traditions brassicoles et de culture festive, la consommation d’alcool reste largement banalis\u00e9e. Le fait que pr\u00e8s de la moiti\u00e9 des r\u00e9pondants n’aient besoin d’aucun pr\u00e9texte pour boire illustre \u00e0 quel point l’alcool demeure int\u00e9gr\u00e9 aux interactions sociales ordinaires.<\/p>\n

Nous cherchons d\u00e9sesp\u00e9r\u00e9ment des moments de respiration collective mais nous continuons \u00e0 les associer quasi automatiquement \u00e0 la boisson. Allez, sant\u00e9\u200a!<\/p>\n

Pour acc\u00e9der \u00e0 cet article, veuillez vous connecter au r\u00e9seau internet.<\/p>\n","protected":false},"excerpt":{"rendered":"Fixer l’heure officielle de l’ap\u00e9ro \u00e0 17h30\u200a: l’id\u00e9e peut pr\u00eater \u00e0 sourire, mais elle en dit long sur…\n","protected":false},"author":2,"featured_media":115005,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[70],"tags":[12,13,18,17,7467,2459,875,3624,8974,7472,4764,30749,9476,4887,8048,2673,772,3631,2470,1969,41304,2471,2472,16318,4892,1974,41305,1979,968,9025,3638,31733,26288,3640,109,7939,1347,3642,1564,2874,6320,73,71,75,72,1436,183,15170,2492,4899,76,74,2865,2653,2493,15172,2266,2657,3058,41306],"class_list":["post-115004","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sciences-et-technologies","tag-be","tag-be-fr","tag-belgique","tag-belgium","tag-bonding","tag-cafe","tag-celebration","tag-cocktail","tag-college","tag-dining","tag-dinner","tag-diverse","tag-drinking","tag-eating","tag-event","tag-festival","tag-food","tag-friends","tag-friendship","tag-fun","tag-gen","tag-group","tag-happy","tag-hipster","tag-holiday","tag-home","tag-hour","tag-meal","tag-men","tag-millennial","tag-mixed","tag-multiethnic","tag-multiracial","tag-party","tag-people","tag-pizza","tag-pub","tag-race","tag-restaurant","tag-reunion","tag-rooftop","tag-science","tag-science-and-technology","tag-sciences","tag-sciences-et-technologies","tag-smiling","tag-social","tag-students","tag-table","tag-talking","tag-technologies","tag-technology","tag-teenagers","tag-teens","tag-together","tag-university","tag-women","tag-young","tag-youth","tag-z"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/115004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=115004"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/115004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/115005"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=115004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=115004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=115004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}