\u00ab\u00a0C\u00e9c\u00e9mel devient Chocomel mais reste le seul vrai\u00a0\u00bb, peut-on lire sur leur site. La marque belgo-n\u00e9erlandaise change officiellement de nom.<\/p>\n
Apr\u00e8s 77 ans, on ne dira d\u00e9sormais plus \u00ab\u00a0C\u00e9c\u00e9mel\u00a0\u00bb, mais \u00ab\u00a0Chocomel\u00a0\u00bb. Si le produit reste le m\u00eame, ce changement aura de l’effet chez les personnes nostalgiques et adeptes de cette boisson chocolat\u00e9e.<\/p>\n
Pourquoi modifier le nom ? La marque explique vouloir \u00ab\u00a0rassembler les gens par-del\u00e0 les fronti\u00e8res\u00a0\u00bb. En effet, aux Pays-Bas, son lieu d’origine, la boisson s’appelle \u00ab\u00a0Chocomel\u00a0\u00bb. Ce nom serait davantage utilis\u00e9 dans d’autres pays europ\u00e9ens, au d\u00e9triment de \u00ab\u00a0C\u00e9c\u00e9mel\u00a0\u00bb. Leur objectif est donc de rendre la marque accessible \u00e0 l’international avec un seul nom, et de ne plus avoir de diff\u00e9rences aux fronti\u00e8res.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00ab\u00a0C\u00e9c\u00e9mel devient Chocomel mais reste le seul vrai\u00a0\u00bb, peut-on lire sur leur site. La marque belgo-n\u00e9erlandaise change officiellement…\n","protected":false},"author":2,"featured_media":133750,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[8],"tags":[10,40634,12,13,18,17,35782,27342,4760,2329,25284,4763,9013,1966,35586,4108,29053,772,1560,9741,9742,2471,1562,26705,4772,39055,45750,24612,11,3446,4132,45751,41544,6705,8932,4783,27035,41118,4785,23330,27949,1993],"class_list":["post-133749","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualites","tag-actualites","tag-arabic","tag-be","tag-be-fr","tag-belgique","tag-belgium","tag-berry","tag-brown","tag-closeup","tag-date","tag-dates","tag-delicious","tag-dessert","tag-diet","tag-dried","tag-dry","tag-exotic","tag-food","tag-fresh","tag-fruit","tag-fruits","tag-group","tag-healthy","tag-heap","tag-ingredient","tag-many","tag-medjool","tag-natural","tag-news","tag-nutrition","tag-organic","tag-palm","tag-pile","tag-ramadan","tag-raw","tag-snack","tag-stack","tag-sweet","tag-tasty","tag-traditional","tag-tropical","tag-vegetarian"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be_fr\/116714664568425904","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/133749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=133749"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/133749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/133750"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=133749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=133749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=133749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}