{"id":134949,"date":"2026-06-09T15:15:22","date_gmt":"2026-06-09T15:15:22","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/134949\/"},"modified":"2026-06-09T15:15:22","modified_gmt":"2026-06-09T15:15:22","slug":"cecemel-cest-fini-la-celebre-marque-de-boisson-belge-change-officiellement-de-nom","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/134949\/","title":{"rendered":"C\u00e9c\u00e9mel, c’est fini\u00a0: la c\u00e9l\u00e8bre marque de boisson belge change officiellement de nom"},"content":{"rendered":"

\u00ab\u00a0C\u00e9c\u00e9mel devient Chocomel mais reste le seul vrai\u00a0\u00bb, peut-on lire sur leur site. La marque belgo-n\u00e9erlandaise change officiellement de nom.<\/p>\n

Apr\u00e8s 77 ans, on ne dira d\u00e9sormais plus \u00ab\u00a0C\u00e9c\u00e9mel\u00a0\u00bb, mais \u00ab\u00a0Chocomel\u00a0\u00bb. Si le produit reste le m\u00eame, ce changement aura de l’effet chez les personnes nostalgiques et adeptes de cette boisson chocolat\u00e9e.<\/p>\n

Pourquoi modifier le nom ? La marque explique vouloir \u00ab\u00a0rassembler les gens par-del\u00e0 les fronti\u00e8res\u00a0\u00bb. En effet, aux Pays-Bas, son lieu d’origine, la boisson s’appelle \u00ab\u00a0Chocomel\u00a0\u00bb. Ce nom serait davantage utilis\u00e9 dans d’autres pays europ\u00e9ens, au d\u00e9triment de \u00ab\u00a0C\u00e9c\u00e9mel\u00a0\u00bb. Leur objectif est donc de rendre la marque accessible \u00e0 l’international avec un seul nom, et de ne plus avoir de diff\u00e9rences aux fronti\u00e8res.<\/p>\n

Les coups bas dans l’univers impitoyable des coffee shops bruxellois : \u00ab\u00a0Certaines pratiques me d\u00e9go\u00fbtent de ce milieu\u00a0\u00bb<\/a>Une raison phon\u00e9tique <\/p>\n

C’est en 1932 que Chocomel voit le jour aux Pays-Bas. La soci\u00e9t\u00e9 n\u00e9erlandaise Nutricia a d\u00e9velopp\u00e9 le produit pour le proposer dans l’horeca<\/a>. Quelques ann\u00e9es plus tard, en 1949, le cr\u00e9ateur de la marque souhaite lancer le lait chocolat\u00e9 en Belgique, mais il n’est pas possible d’adopter le m\u00eame nom. C’est pourquoi certaines lettres sont remplac\u00e9es par des points : \u00ab\u00a0C..c.mel\u00a0\u00bb. Mais phon\u00e9tiquement, les consommateurs ont commenc\u00e9 \u00e0 le prononcer \u00ab\u00a0c-c-mel\u00a0\u00bb, pour finir sur \u00ab\u00a0C\u00e9c\u00e9mel\u00a0\u00bb. 20 ans plus tard, les boissons sont disponibles sur le march\u00e9, et en 2001, la marque a \u00e9t\u00e9 rachet\u00e9e par la compagnie n\u00e9erlandaise FrieslandCampina.<\/p>\n

\u00c0 part les lettres inscrites sur le packaging, aucun autre \u00e9l\u00e9ment ne change.<\/p>\n

Pour acc\u00e9der \u00e0 cet article, veuillez vous connecter au r\u00e9seau internet.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00ab\u00a0C\u00e9c\u00e9mel devient Chocomel mais reste le seul vrai\u00a0\u00bb, peut-on lire sur leur site. La marque belgo-n\u00e9erlandaise change officiellement…\n","protected":false},"author":2,"featured_media":134950,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[35],"tags":[3623,1487,12,13,30356,18,17,20933,46008,18241,38,46009,35518,45481,5469,4761,2464,4887,37,36,7870,2633,3814,772,35525,4769,20137,4770,16318,4773,2166,1979,4775,12530,9749,109,4778,46010,1541,2485,1564,35394,1988,4783,1991,1992,43142],"class_list":["post-134949","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","tag-american","tag-background","tag-be","tag-be-fr","tag-beef","tag-belgique","tag-belgium","tag-bread","tag-bun","tag-burger","tag-business","tag-butter","tag-cheese","tag-cheeseburger","tag-chips","tag-cuisine","tag-drink","tag-eating","tag-economie","tag-economy","tag-face","tag-fast","tag-fat","tag-food","tag-fried","tag-gourmet","tag-hamburger","tag-hands","tag-hipster","tag-lettuce","tag-man","tag-meal","tag-meat","tag-mouth","tag-onion","tag-people","tag-plate","tag-potatoes","tag-red","tag-refreshment","tag-restaurant","tag-sandwich","tag-sauce","tag-snack","tag-tomato","tag-vegetable","tag-wood"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be_fr\/116720810690617569","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/134949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=134949"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/134949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/134950"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=134949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=134949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=134949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}