{"id":150071,"date":"2026-06-22T14:52:12","date_gmt":"2026-06-22T14:52:12","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/150071\/"},"modified":"2026-06-22T14:52:12","modified_gmt":"2026-06-22T14:52:12","slug":"coup-de-theatre-chez-mms-deux-couleurs-emblematiques-vont-disparaitre","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/150071\/","title":{"rendered":"Coup de th\u00e9\u00e2tre chez M&M’s : deux couleurs embl\u00e9matiques vont dispara\u00eetre"},"content":{"rendered":"

\u00ab\u00a0Sous la pression du secr\u00e9taire \u00e0 la Sant\u00e9 Robert F. Kennedy Jr.<\/a> et de sa campagne \u00ab\u00a0Make America Healthy Again<\/a>\u00ab\u00a0, Mars, fabricant des M&M’s, s’est engag\u00e9 \u00e0 proposer des alternatives sans colorants pour certains de ses produits embl\u00e9matiques. Le g\u00e9ant du chocolat pr\u00e9voit notamment de colorer ces aliments avec des ingr\u00e9dients d’origine naturelle\u00a0\u00bb, indique le quotidien \u00e9conomique.<\/p>\n

Une r\u00e9alisation complexe<\/p>\n

Mais cette initiative s’av\u00e9rerait plut\u00f4t complexe et \u00e9galement co\u00fbteuse. Si les chercheurs ont pu reproduire fid\u00e8lement les couleurs rouges, oranges et jaunes avec des ingr\u00e9dients naturels comme la betterave et le curcuma, ce changement semble moins \u00e9vident pour le marron et le bleu, cr\u00e9\u00e9 \u00e0 base de spiruline (une algue naturellement bleue pr\u00e9sentant certains inconv\u00e9nients).<\/p>\n

The Wall Street Journal pr\u00e9cise que la couleur bleue, ajout\u00e9e par Mars en 1995, serait compliqu\u00e9e \u00e0 reproduire \u00e0 \u00ab\u00a0un prix abordable et \u00e0 grande \u00e9chelle\u00a0\u00bb. Et la couleur marron d\u00e9pend en partie du bleu. C’est pourquoi ces deux couleurs risquent de dispara\u00eetre.<\/p>\n

Pourquoi les M&M’s sont-ils parfois si chers ?<\/a>\u00c0 dans deux ans<\/p>\n

\u00ab\u00a0Mars aurait pu reporter le lancement jusqu’\u00e0 pouvoir reproduire l’arc-en-ciel complet des M&M’s, mais la direction souhaitait aller de l’avant\u00a0\u00bb, explique Anton Vincent, responsable des activit\u00e9s de l’entreprise, au m\u00e9dia am\u00e9ricain. Le fabricant souligne \u00e9galement que les exigences du programme MAHA se heurtent \u00ab\u00a0aux r\u00e9alit\u00e9s scientifiques et commerciales des entreprises agroalimentaires du pays\u00a0\u00bb.<\/p>\n

Cette absence serait toutefois temporaire puisque l’objectif pour Mars est de r\u00e9introduire les six couleurs historiques d’ici 2028, si les chercheurs ont trouv\u00e9 une alternative naturelle pour les couleurs bleu et marron.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00ab\u00a0Sous la pression du secr\u00e9taire \u00e0 la Sant\u00e9 Robert F. Kennedy Jr. et de sa campagne \u00ab\u00a0Make America…\n","protected":false},"author":2,"featured_media":150072,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[9],"tags":[3622,49103,49104,49105,1487,2456,8497,26952,12,13,18,17,2457,3624,2628,2629,2464,772,7263,4768,49106,3633,1392,31,14409,2477,19530,49107,49108,49109,49110,11764,404,3640,898,1347,2485,1564,49111,49112,2490,49113,49114,49115,49116,49117,32],"class_list":["post-150071","post","type-post","status-publish","format-standard","has-post-thumbnail","category-international","tag-alcohol","tag-alcoholic","tag-aperol","tag-aperol-spritz","tag-background","tag-bar","tag-barman","tag-bartender","tag-be","tag-be-fr","tag-belgique","tag-belgium","tag-beverage","tag-cocktail","tag-cold","tag-cool","tag-drink","tag-food","tag-food-and-drink","tag-garnish","tag-gin","tag-glass","tag-ice","tag-international","tag-juice","tag-lifestyle","tag-liquid","tag-liquor","tag-martini","tag-mojito","tag-nightclub","tag-nightlife","tag-no-people","tag-party","tag-photo","tag-pub","tag-refreshment","tag-restaurant","tag-rum","tag-shaker","tag-social-media","tag-spritz","tag-tequila","tag-vermouth","tag-vodka","tag-whiskey","tag-world-news"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/150071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=150071"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/150071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/150072"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=150071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=150071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=150071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}