Comment s’y prendre pour arr\u00eater l’\u00e9rosion des audiences de la t\u00e9l\u00e9vision\u00a0? Voil\u00e0 une question qui hante les r\u00e9flexions de tous les dirigeants de cha\u00eene. Biberonn\u00e9s aux r\u00e9seaux sociaux et aux plateformes de streaming, les plus jeunes se d\u00e9tournent de plus en plus du petit \u00e9cran, voire le suppriment compl\u00e8tement de leur mode de vie.<\/p>\n
Un ph\u00e9nom\u00e8ne qui ne touche pas que les plus jeunes. En France, les derni\u00e8res saisons de Koh-Lanta<\/a>, Mask Singer<\/a> ou Secret Story<\/a> ont touch\u00e9 moins de t\u00e9l\u00e9spectateurs que leurs devanci\u00e8res. De quoi pousser TF1 \u00e0 d\u00e9velopper une nouvelle strat\u00e9gie. Notamment en d\u00e9veloppant des jeux vid\u00e9o inspir\u00e9s de ses programmes les plus populaires. \u00ab\u00a0Tout est possible. En fait, pour tout vous dire, on y r\u00e9fl\u00e9chit\u00a0\u00bb, a expliqu\u00e9 sur France Culture Rodolphe Belmer, le directeur g\u00e9n\u00e9ral du groupe.<\/p>\n","protected":false},"excerpt":{"rendered":"Comment s’y prendre pour arr\u00eater l’\u00e9rosion des audiences de la t\u00e9l\u00e9vision\u00a0? Voil\u00e0 une question qui hante les r\u00e9flexions…\n","protected":false},"author":2,"featured_media":165714,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[70],"tags":[12,13,18,17,28602,1952,1324,18042,73,71,75,72,8042,76,74,112,380],"class_list":["post-165713","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sciences-et-technologies","tag-be","tag-be-fr","tag-belgique","tag-belgium","tag-developpement","tag-jeu-video","tag-koh-lanta","tag-mask-singer","tag-science","tag-science-and-technology","tag-sciences","tag-sciences-et-technologies","tag-secret-story","tag-technologies","tag-technology","tag-television","tag-tf1"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be_fr\/116872186978771057","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/165713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=165713"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/165713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/165714"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=165713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=165713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=165713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}