{"id":167049,"date":"2026-07-07T16:26:26","date_gmt":"2026-07-07T16:26:26","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/167049\/"},"modified":"2026-07-07T16:26:26","modified_gmt":"2026-07-07T16:26:26","slug":"les-televisions-francaises-portent-plainte-a-bruxelles-contre-linterdiction-de-la-publicite-pour-les-promotions-de-la-grande-distribution","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/167049\/","title":{"rendered":"Les t\u00e9l\u00e9visions fran\u00e7aises portent plainte \u00e0 Bruxelles contre l\u2019interdiction de la publicit\u00e9 pour les promotions de la grande distribution"},"content":{"rendered":"<p>\n    Le syndicat des r\u00e9gies publicitaires des t\u00e9l\u00e9visions fran\u00e7aises conteste ce d\u00e9cret datant de 1992 qui les \u00abprive d\u2019une ressource vitale\u00bb.<\/p>\n<p class=\"fig-paragraph\"><a href=\"http:\/\/www.lefigaro.fr\/medias\/pourquoi-lidl-ne-veut-plus-faire-de-publicite-a-la-television-20260108\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">\u00abL\u2019affaire Lidl\u00bb en avril dernier avait mis en lumi\u00e8re<\/a>\u00a0un conflit autour de r\u00e8gles en vigueur autour de la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision. Le groupe de distribution, l\u2019un des premiers annonceurs de France indiquait qu\u2019il ne ferait plus de publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision. La raison\u00a0? Sa condamnation pour infraction \u00e0 une r\u00e8gle datant de 1992 qui emp\u00eache le secteur de communiquer sur des op\u00e9rations commerciales de promotion limit\u00e9es dans le temps. Sauf si la disponibilit\u00e9 et les prix des produits vant\u00e9s sont assur\u00e9s pendant quinze semaines. \u00abUne anomalie fran\u00e7aise\u00bb sans justification \u00e9conomique ou juridique, d\u00e9non\u00e7aient d\u00e9j\u00e0 les t\u00e9l\u00e9visions, qui ont d\u00e9cid\u00e9 cette fois d\u2019aller plus loin.<\/p>\n<p class=\"fig-paragraph\">Mardi, le syndicat des r\u00e9gies publicitaires des t\u00e9l\u00e9visions fran\u00e7aises, l\u2019ADMTV, a annonc\u00e9 \u00able d\u00e9p\u00f4t d\u2019une plainte aupr\u00e8s de la Commission europ\u00e9enne\u00bb pour contester l\u2019interdiction en France de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e pour les op\u00e9rations de promotions de la grande distribution\u00bb.<\/p>\n<p>                                            <a class=\"fig-a11y-skip\" href=\"#fig-a11y-skip-main-inarticle\" is=\"fig-a11y-skip\" data-trigger-mode=\"visible-once\"><br \/>\n    Passer la publicit\u00e9<br \/>\n<\/a>            <\/p>\n<p class=\"fig-paragraph\">\u00c0 l\u2019origine, cette interdiction \u00e9tait justifi\u00e9e par la volont\u00e9 de prot\u00e9ger les ressources publicitaires de la presse \u00e9crite et de la radio, rappelle l\u2019ADMTV. Mais aujourd\u2019hui, elle n\u2019a plus de raison d\u2019\u00eatre et \u00abprive les diffuseurs TV d\u2019une ressource vitale, au b\u00e9n\u00e9fice exclusif (des) plateformes de partage de vid\u00e9o et des r\u00e9seaux sociaux\u00bb a estim\u00e9 dans un communiqu\u00e9 le pr\u00e9sident de l\u2019ADMTV, Fran\u00e7ois Pellissier.<\/p>\n","protected":false},"excerpt":{"rendered":"Le syndicat des r\u00e9gies publicitaires des t\u00e9l\u00e9visions fran\u00e7aises conteste ce d\u00e9cret datant de 1992 qui les \u00abprive d\u2019une&hellip;\n","protected":false},"author":2,"featured_media":167050,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[99],"tags":[12,13,18,17,96,95,1196,112],"class_list":["post-167049","post","type-post","status-publish","format-standard","has-post-thumbnail","category-television","tag-be","tag-be-fr","tag-belgique","tag-belgium","tag-divertissement","tag-entertainment","tag-publicite","tag-television"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be_fr\/116879634356465097","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/167049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=167049"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/167049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/167050"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=167049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=167049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=167049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}