{"id":178443,"date":"2026-07-17T13:38:08","date_gmt":"2026-07-17T13:38:08","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/178443\/"},"modified":"2026-07-17T13:38:08","modified_gmt":"2026-07-17T13:38:08","slug":"barbe-et-sourire-au-centre-des-preoccupations-la-manissance-le-nouveau-phenomene-qui-touche-les-hommes","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/178443\/","title":{"rendered":"Barbe et sourire au centre des pr\u00e9occupations : la manissance, le nouveau ph\u00e9nom\u00e8ne qui touche les hommes !"},"content":{"rendered":"

Ce ph\u00e9nom\u00e8ne s’inscrit dans une tendance plus large o\u00f9 le self-care n’est plus per\u00e7u comme un domaine exclusivement f\u00e9minin. Selon une \u00e9tude men\u00e9e par Philips, le rasage est d\u00e9sormais consid\u00e9r\u00e9 comme un moyen d’exprimer son style et sa personnalit\u00e9, bien au-del\u00e0 du simple geste quotidien.<\/p>\n

Sephora a ouvert en Belgique: \u00ab\u00a0C’est le premier magasin non genr\u00e9\u00a0\u00bb<\/a><\/p>\n

Les r\u00e9seaux sociaux accompagnent cette \u00e9volution. Sur TikTok et Instagram, de nombreux cr\u00e9ateurs de contenu masculins partagent leurs routines de soins, leurs conseils de taille de barbe ou leurs rituels de soins de la peau. L’objectif n’est plus de reproduire le look d’une c\u00e9l\u00e9brit\u00e9 ou d’un influenceur, mais d’adapter ces pratiques \u00e0 sa propre morphologie et \u00e0 ses traits.<\/p>\n

Barbe et sourire au centre des pr\u00e9occupations<\/p>\n

La barbe en est un bon exemple. Les hommes privil\u00e9gient d\u00e9sormais des styles qui mettent en valeur la forme de leur visage : une barbe de trois jours ou un bouc pour souligner une m\u00e2choire carr\u00e9e, davantage de longueur pour affiner un visage rond, ou encore un rasage de pr\u00e8s lorsque celui-ci correspond mieux \u00e0 leur physionomie. Les fabricants suivent cette demande croissante de pr\u00e9cision et de confort en d\u00e9veloppant des outils toujours plus performants.<\/p>\n

Vouloir \u00e0 tout prix un summer body ce \u00e9t\u00e9 est-il d\u00e9pass\u00e9 ? \u00ab\u00a0C’est une pr\u00e9occupation f\u00e9minine qui \u00e9volue\u00a0\u00bb<\/a><\/p>\n

Le sourire s’impose \u00e9galement comme un nouvel \u00e9l\u00e9ment du \u00ab\u00a0personal branding\u00a0\u00bb. \u00ab\u00a0Les patients masculins recherchent avant tout une am\u00e9lioration subtile qui renforce leur charisme naturel. Ils veulent para\u00eetre plus repos\u00e9s, plus soign\u00e9s et plus confiants, sans que leur entourage puisse identifier une intervention esth\u00e9tique\u00a0\u00bb, explique Evelyne Jacquemyns, fondatrice de GlamSmile. Les traitements mini-invasifs, qui pr\u00e9servent les dents naturelles tout en corrigeant les petites imperfections, illustrent cette approche o\u00f9 esth\u00e9tique et sant\u00e9 bucco-dentaire vont de pair.<\/p>\n","protected":false},"excerpt":{"rendered":"Ce ph\u00e9nom\u00e8ne s’inscrit dans une tendance plus large o\u00f9 le self-care n’est plus per\u00e7u comme un domaine exclusivement…\n","protected":false},"author":2,"featured_media":178444,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[83],"tags":[961,34942,16449,34429,12,13,15676,14559,18,17,1620,12289,15679,4760,34944,55523,8501,55524,96,95,7870,30130,1967,2991,1970,1634,2472,86,1562,1974,11795,12114,55525,49470,30132,31598,34435,55526,24612,109,2543,55527,21277,5146,55528,26822,55529,784,53111,53112,34439,23037,12533,55530,1652,2657],"class_list":["post-178443","post","type-post","status-publish","format-standard","has-post-thumbnail","category-divertissement","tag-adult","tag-apply","tag-asian","tag-bathrobe","tag-be","tag-be-fr","tag-beautiful","tag-beauty","tag-belgique","tag-belgium","tag-body","tag-care","tag-clean","tag-closeup","tag-cosmetic","tag-cosmetology","tag-cream","tag-dermatology","tag-divertissement","tag-entertainment","tag-face","tag-facial","tag-female","tag-finger","tag-girl","tag-hand","tag-happy","tag-health","tag-healthy","tag-home","tag-hygiene","tag-japanese","tag-jar","tag-lotion","tag-makeup","tag-massage","tag-moisturizer","tag-moisturizing","tag-natural","tag-people","tag-protection","tag-putting","tag-relaxation","tag-routine","tag-shower","tag-skin","tag-smooth","tag-spa","tag-sunblock","tag-sunscreen","tag-towel","tag-treatment","tag-wellness","tag-whitening","tag-woman","tag-young"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/178443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=178443"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/178443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/178444"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=178443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=178443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=178443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}