{"id":202492,"date":"2026-08-06T14:22:11","date_gmt":"2026-08-06T14:22:11","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/202492\/"},"modified":"2026-08-06T14:22:11","modified_gmt":"2026-08-06T14:22:11","slug":"quand-shakira-recree-une-photo-culte-de-1997-pour-promouvoir-une-marque-dimprimante","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/202492\/","title":{"rendered":"Quand Shakira recr\u00e9e une photo culte de\u00a01997 pour promouvoir une marque d\u2019imprimante"},"content":{"rendered":"<p>Quand les stars, et les marques, jouent avec la nostalgie. Apr\u00e8s avoir fait sensation pendant <a href=\"https:\/\/www.20minutes.fr\/dossier\/coupe_du_monde\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">la Coupe du monde de football<\/a> avec son titre Dai Dai, Shakira fait de nouveau parler d\u2019elle. La raison\u00a0? <a href=\"https:\/\/www.20minutes.fr\/dossier\/publicite\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Une publicit\u00e9<\/a> pour les imprimantes Epson mettant en sc\u00e8ne la chanteuse\u00a0de 49 ans publi\u00e9e ce mardi <a href=\"https:\/\/www.instagram.com\/shakira\/\" rel=\"nofollow noopener\" target=\"_blank\" class=\"c-link c-link--is-underlined\">sur son compte Instagram<\/a>. La photo en reproduit une autre, bien plus ancienne puisque\u00a0datant de\u00a01997, indique <a href=\"https:\/\/www.huffingtonpost.fr\/divertissement\/article\/30-ans-apres-shakira-reprend-la-meme-pose-que-sur-une-photo-devenue-virale_299941.html\" rel=\"nofollow noopener\" target=\"_blank\" class=\"c-link c-link--is-underlined\">HuffPost<\/a>.<\/p>\n<p>\u00ab\u00a0J\u2019ai l\u2019impression d\u2019avoir d\u00e9j\u00e0 vu \u00e7a, il y a quelque temps\u00a0\u00bb, a ironis\u00e9 l\u2019artiste sur le r\u00e9seau social. Sur la photographie vieille de pr\u00e8s de 30 ans, elle appara\u00eet le sourire aux l\u00e8vres, assise devant <a href=\"https:\/\/www.20minutes.fr\/dossier\/ordinateur\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">un ordinateur<\/a> dans la r\u00e9daction du <a href=\"https:\/\/www.20minutes.fr\/dossier\/journal\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">journal<\/a> colombien El Heraldo. Le nouveau clich\u00e9 la montre quant \u00e0 lui dans une position similaire, toujours souriante, mais cette fois face \u00e0 une imprimante Epson.<\/p>\n<p>Une image devenue virale<\/p>\n<p>Un joli clin d\u2019\u0153il \u00e0 une image dont les internautes s\u2019\u00e9taient\u00a0massivement empar\u00e9s au d\u00e9but des ann\u00e9es\u00a02000. Accompagn\u00e9 de la formule \u00ab\u00a0Https Don\u2019t Lie\u00a0\u00bb, en r\u00e9f\u00e9rence \u00e0 l\u2019un des tubes de <a href=\"https:\/\/www.20minutes.fr\/dossier\/chanteuse\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">la chanteuse<\/a>. La photo de\u00a01997 avait par ailleurs \u00e9t\u00e9 r\u00e9guli\u00e8rement partag\u00e9e pour se moquer des personnes peu enclines \u00e0 travailler puisque <a href=\"https:\/\/www.20minutes.fr\/dossier\/shakira\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Shakira<\/a> y posait devant un \u00e9cran \u00e9teint.<\/p>\n<p>Cette nouvelle publication est aussi l\u2019occasion de replonger dans l\u2019histoire de <a href=\"https:\/\/www.20minutes.fr\/dossier\/myspace\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">MySpace<\/a>, auquel le m\u00e8me \u00e9tait souvent associ\u00e9, note <a href=\"https:\/\/people.com\/shakira-recreates-viral-computer-meme-as-myspace-gears-up-for-reboot-12034274\" rel=\"nofollow noopener\" target=\"_blank\" class=\"c-link c-link--is-underlined\">People<\/a>. Or\u00a0Chris et Tim Vanderhook, actuels propri\u00e9taires <a href=\"https:\/\/www.20minutes.fr\/dossier\/reseaux_sociaux\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">du r\u00e9seau social<\/a>, ont r\u00e9cemment fait part de leur volont\u00e9 de relancer la plateforme. \u00ab\u00a0Nous attendons simplement le bon moment. Et si cela ne fonctionne pas, nous recommencerons.\u00a0\u00bb, ont-ils ainsi d\u00e9clar\u00e9.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Quand les stars, et les marques, jouent avec la nostalgie. Apr\u00e8s avoir fait sensation pendant la Coupe du&hellip;\n","protected":false},"author":2,"featured_media":202493,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[102],"tags":[12,13,18,17,4677,129,128,96,95,773,62296,109,898,1196,33628],"class_list":["post-202492","post","type-post","status-publish","format-standard","has-post-thumbnail","category-people","tag-be","tag-be-fr","tag-belgique","tag-belgium","tag-by-the-web","tag-celebrities","tag-celebrity","tag-divertissement","tag-entertainment","tag-instagram","tag-myspace","tag-people","tag-photo","tag-publicite","tag-shakira"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be_fr\/117049015766827056","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/202492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=202492"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/202492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/202493"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=202492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=202492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=202492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}