{"id":204879,"date":"2026-08-08T11:10:29","date_gmt":"2026-08-08T11:10:29","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/204879\/"},"modified":"2026-08-08T11:10:29","modified_gmt":"2026-08-08T11:10:29","slug":"lentrepreneur-vianney-dalancon-rachete-vsd-avec-lobjectif-delargir-son-audience","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/204879\/","title":{"rendered":"L\u2019entrepreneur Vianney d\u2019Alan\u00e7on rach\u00e8te VSD avec l\u2019objectif d\u2019\u00e9largir son audience"},"content":{"rendered":"<p>L\u2019entrepreneur Vianney d\u2019Alan\u00e7on a finalis\u00e9, vendredi, le rachat du magazine <a href=\"https:\/\/www.20minutes.fr\/dossier\/vsd\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\">VSD<\/a> aupr\u00e8s du groupe Heroes Media. A 40 ans, celui qui dirigeait jusqu\u2019ici l\u2019Ecole sup\u00e9rieure de journalisme (ESJ) Paris r\u00e9alise sa premi\u00e8re acquisition dans les <a href=\"https:\/\/www.20minutes.fr\/arts-stars\/medias\/\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\">m\u00e9dias<\/a> avec l\u2019ambition de d\u00e9velopper la diffusion du titre, qui revendique environ 40.000 ventes mensuelles et affiche des r\u00e9sultats b\u00e9n\u00e9ficiaires.<\/p>\n<p>D\u00e9j\u00e0 connu pour avoir cr\u00e9\u00e9 Rocher Mistral au ch\u00e2teau de La Barben dans les Bouches-du-Rh\u00f4ne, Vianney d\u2019Alan\u00e7on avait repris l\u2019ESJ Paris en\u00a02024 aux c\u00f4t\u00e9s d\u2019entreprises dont certaines appartiennent au groupe de milliardaires conservateurs, comme <a href=\"https:\/\/www.20minutes.fr\/dossier\/vincent_bollore\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\">Vincent Bollor\u00e9<\/a>. Pour se consacrer \u00e0 ses nouveaux projets, il a quitt\u00e9 la pr\u00e9sidence de l\u2019\u00e9tablissement, confi\u00e9e \u00e0 Godefroy de Bentzmann, tout en conservant la pr\u00e9sidence d\u2019honneur et une participation au capital.<\/p>\n<p>Renforcer la pr\u00e9sence num\u00e9rique du magazine<\/p>\n<p>Le nouveau propri\u00e9taire souhaite renforcer la pr\u00e9sence num\u00e9rique de VSD avec une refonte du site Internet, une offre digitale d\u00e9velopp\u00e9e et une strat\u00e9gie de contenus renforc\u00e9e. \u00ab\u00a0VSD est une marque connue. Le magazine peut avoir un public encore plus large et aussi plus jeune\u00a0\u00bb, a d\u00e9clar\u00e9 Vianney d\u2019Alan\u00e7on.<\/p>\n<p><a href=\"https:\/\/www.20minutes.fr\/arts-stars\/medias\/\" target=\"_blank\" class=\"c-link c-btn c-btn--primary\" rel=\"nofollow noopener\">Notre dossier M\u00e9dias<\/a><\/p>\n<p>Fond\u00e9 en\u00a01977 par Maurice Siegel, ancien directeur d\u2019Europe 1, VSD est devenu mensuel apr\u00e8s son rachat en\u00a02018 par Georges Ghosn, avant d\u2019\u00eatre repris en\u00a02023 par Heroes Media alors qu\u2019il \u00e9tait en liquidation judiciaire. Le magazine compte aujourd\u2019hui une vingtaine de salari\u00e9s et entend conserver son orientation autour de l\u2019actualit\u00e9 g\u00e9n\u00e9rale, des photoreportages et des enqu\u00eates. \u00ab\u00a0Nous allons mettre en avant la photo et aussi la culture (cin\u00e9ma, tourisme, patrimoine) auquel je tiens\u00a0\u00bb, a pr\u00e9cis\u00e9 Vianney d\u2019Alan\u00e7on, qui pr\u00e9voit d\u2019autres acquisitions.<\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019entrepreneur Vianney d\u2019Alan\u00e7on a finalis\u00e9, vendredi, le rachat du magazine VSD aupr\u00e8s du groupe Heroes Media. A 40&hellip;\n","protected":false},"author":2,"featured_media":204880,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[102],"tags":[729,12,13,18,17,129,128,419,96,95,438,273,109,5950],"class_list":["post-204879","post","type-post","status-publish","format-standard","has-post-thumbnail","category-people","tag-acquisition","tag-be","tag-be-fr","tag-belgique","tag-belgium","tag-celebrities","tag-celebrity","tag-culture","tag-divertissement","tag-entertainment","tag-magazine","tag-medias","tag-people","tag-presse"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be_fr\/117059585733010933","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/204879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=204879"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/204879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/204880"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=204879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=204879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=204879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}