{"id":226358,"date":"2026-08-25T21:20:15","date_gmt":"2026-08-25T21:20:15","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/226358\/"},"modified":"2026-08-25T21:20:15","modified_gmt":"2026-08-25T21:20:15","slug":"une-marque-francaise-opere-un-gros-changement-a-la-deception-des-clients-fideles","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/226358\/","title":{"rendered":"Une marque fran\u00e7aise op\u00e8re un gros changement &#8230; \u00e0 la d\u00e9ception des clients fid\u00e8les"},"content":{"rendered":"<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Pour une marque qui fonctionne et qui a su fid\u00e9liser une importante client\u00e8le en une vingtaine d&rsquo;ann\u00e9es, ce virage est cons\u00e9quent. Et \u00e9videmment, comme tout changement, il a du mal \u00e0 passer aupr\u00e8s de celles et ceux qui suivent la marque depuis ses d\u00e9buts. les clientes d\u00e9plorent principalement le passage \u00e0 des tons moins color\u00e9s et des lignes trop minimalistes.<\/p>\n<p><a href=\"https:\/\/www.lalibre.be\/lifestyle\/mode\/2026\/08\/20\/voici-les-couleurs-a-la-mode-pour-cette-rentree-celle-pour-les-hommes-est-assez-inattendue-ZNPJ3EJGH5G2DLLXEHWG377WX4\/\" target=\"_self\" class=\"ap-StoryInterstitialLink ap-StoryElement ap-StoryElement--mb\" rel=\"nofollow noopener\">Voici les couleurs \u00e0 la mode pour cette rentr\u00e9e : \u00ab\u00a0Celle pour les hommes est assez inattendue\u00a0\u00bb<\/a>Un nouveau style trop \u00ab\u00a0universel\u00a0\u00bb<\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Le site Fashion United, qui revient sur le d\u00e9veloppement de S\u00e9zane au fil des ann\u00e9es, a rassembl\u00e9 quelques critiques collect\u00e9es sur les r\u00e9seaux sociaux. \u00ab\u00a0D\u00e9sol\u00e9e, mais pour moi, votre plus grand atout r\u00e9sidait dans votre approche unique du design, des couleurs et des motifs, le tout avec un bon rapport qualit\u00e9-prix. Pourtant, tout cela a \u00e9t\u00e9 sacrifi\u00e9 pour augmenter les prix et adopter un style minimaliste \u2014 un cr\u00e9neau d\u00e9j\u00e0 occup\u00e9 par des marques qui le ma\u00eetrisent mieux\u00a0\u00bb, regrette notamment une adepte de la marque de Morgane S\u00e9zalory, avant d&rsquo;affirmer qu'\u00a0\u00bb apr\u00e8s cinq ann\u00e9es de fid\u00e9lit\u00e9\u00a0\u00bb, elle va \u00ab\u00a0dire adieu \u00e0 l&rsquo;une de (s)es marques pr\u00e9f\u00e9r\u00e9es\u00a0\u00bb. \u00ab\u00a0Tout ressemble \u00e0 Cos\u00a0\u00bb, \u00ab\u00a0Trop proche de Zara\u00a0\u00bb, \u00ab\u00a0plus assez joyeux\u00a0\u00bb, d\u00e9plorent d&rsquo;autres internautes. Certaines personnes nuancent cependant leurs critiques, comme ici : \u00ab\u00a0Je ne dirais pas que je d\u00e9teste \u00e7a, et je ne comparerais toujours pas S\u00e9zane aux enseignes de fast fashion en mati\u00e8re de qualit\u00e9, notamment au niveau des coutures et des finitions. Mais je dois avouer que je suis d\u00e9\u00e7ue. Je n&rsquo;aime pas du tout les styles scandinaves androgynes. J&rsquo;ai juste l&rsquo;impression qu&rsquo;on en trouve partout dans toutes les autres boutiques\u00a0\u00bb.<\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Si l&rsquo;on en croit sa communaut\u00e9 (parmi laquelle des clientes se r\u00e9jouissent aussi du renouveau de la marque), S\u00e9zane propose d\u00e9sormais un look trop \u00ab\u00a0universel\u00a0\u00bb. Et la hausse des prix inqui\u00e8te \u00e9galement, notamment par rapport aux \u00ab\u00a0essentiels\u00a0\u00bb de l&rsquo;enseigne, comme ses fameuses mailles. Les consommateurs craignent en effet que le rapport qualit\u00e9-prix p\u00e2tisse de ce revirement.<\/p>\n<p><a href=\"https:\/\/www.lalibre.be\/lifestyle\/mode\/2026\/08\/18\/un-createur-belge-se-cache-derriere-ces-chaussures-tendances-portees-par-des-vedettes-elles-suscitent-autant-de-moqueries-que-dadmiration-NIN5L24ZAJB7DC3KTKA3DM2EM4\/\" target=\"_self\" class=\"ap-StoryInterstitialLink ap-StoryElement ap-StoryElement--mb\" rel=\"nofollow noopener\">Un cr\u00e9ateur belge se cache derri\u00e8re ces chaussures tendances port\u00e9es par des vedettes : \u00ab\u00a0Elles suscitent autant de moqueries que d&rsquo;admiration\u00a0\u00bb<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Pour une marque qui fonctionne et qui a su fid\u00e9liser une importante client\u00e8le en une vingtaine d&rsquo;ann\u00e9es, ce&hellip;\n","protected":false},"author":2,"featured_media":226359,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[83],"tags":[10450,68806,18657,12484,12,13,18,17,66605,27344,11138,49200,25321,3026,5043,366,2629,7155,127,21981,51165,1498,96,3627,95,8048,9486,27350,27351,1967,25325,399,2317,5549,68807,213,29552,25328,68808,9354,1430,5093,34004,27649,27357,421,4067,6477,15877,27651,27653,19542,25339,1651,1652],"class_list":["post-226358","post","type-post","status-publish","format-standard","has-post-thumbnail","category-divertissement","tag-advertising","tag-aesthetic","tag-artistic","tag-audience","tag-be","tag-be-fr","tag-belgique","tag-belgium","tag-branding","tag-catwalk","tag-classic","tag-classy","tag-clothes","tag-clothing","tag-collection","tag-concert","tag-cool","tag-creative","tag-design","tag-designer","tag-designers","tag-display","tag-divertissement","tag-dress","tag-entertainment","tag-event","tag-fashion","tag-fashion-show","tag-fashionable","tag-female","tag-garment","tag-industry","tag-luxury","tag-model","tag-models","tag-modern","tag-on-stage","tag-outfit","tag-outfits","tag-performance","tag-person","tag-podium","tag-pose","tag-posing","tag-runway","tag-showcase","tag-stage","tag-style","tag-stylish","tag-trendy","tag-walk","tag-walking","tag-wardrobe","tag-week","tag-woman"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/226358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=226358"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/226358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/226359"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=226358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=226358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=226358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}