{"id":243339,"date":"2026-09-08T02:59:14","date_gmt":"2026-09-08T02:59:14","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/243339\/"},"modified":"2026-09-08T02:59:14","modified_gmt":"2026-09-08T02:59:14","slug":"automobile-le-chinois-xiaomi-va-defier-bmw-mercedes-et-audi-dans-leur-fief-europeen","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/243339\/","title":{"rendered":"Automobile\u00a0: le chinois Xiaomi va d\u00e9fier BMW, Mercedes et Audi dans leur fief europ\u00e9en"},"content":{"rendered":"<p>La d\u00e9ferlante chinoise dans l&rsquo;automobile se poursuit en Europe, o\u00f9 un nouvel acteur va prochainement avancer ses pions. A Berlin, o\u00f9 se tenait le Salon IFA consacr\u00e9 \u00e0 la tech et l&rsquo;\u00e9lectronique grand public, Xiaomi a confirm\u00e9 son arriv\u00e9e en\u00a02027 sur le Vieux Continent. Le lieu n&rsquo;a pas \u00e9t\u00e9 choisi au hasard, car l&rsquo;Allemagne &#8211; o\u00f9 il poss\u00e8de d\u00e9j\u00e0 un centre de R&amp;D &#8211; sera l&rsquo;un des premiers march\u00e9s vis\u00e9s par le groupe. C&rsquo;est aussi le terrain de jeu des marques\u00a0premium (Mercedes, Audi, BMW), un segment sur lequel il s&rsquo;est sp\u00e9cialis\u00e9 avec ses v\u00e9hicules bard\u00e9s de technologies.<\/p>\n<p>Pour parvenir \u00e0 ses fins, le constructeur chinois de voitures \u00e9lectriques a pris les devants, en se constituant un important r\u00e9seau de points de vente. Il a ainsi sign\u00e9 un protocole d&rsquo;accord avec huit grands groupes de distribution locaux, dont Lueg, l&rsquo;un des plus anciens partenaires de Mercedes, ou encore la filiale allemande du leader europ\u00e9en Emil Frey.<\/p>\n","protected":false},"excerpt":{"rendered":"La d\u00e9ferlante chinoise dans l&rsquo;automobile se poursuit en Europe, o\u00f9 un nouvel acteur va prochainement avancer ses pions.&hellip;\n","protected":false},"author":2,"featured_media":243340,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[35],"tags":[12,13,18,17,38,37,36],"class_list":["post-243339","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","tag-be","tag-be-fr","tag-belgique","tag-belgium","tag-business","tag-economie","tag-economy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be_fr\/117233186522836255","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/243339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=243339"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/243339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/243340"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=243339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=243339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=243339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}