{"id":26585,"date":"2026-03-03T16:48:07","date_gmt":"2026-03-03T16:48:07","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/26585\/"},"modified":"2026-03-03T16:48:07","modified_gmt":"2026-03-03T16:48:07","slug":"il-a-peur-parce-quil-sait-ce-quil-y-a-dedans-le-ceo-de-mcdonalds-tente-un-coup-de-marketing-mais-se-ridiculise-sur-les-reseaux-sociaux-video","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/26585\/","title":{"rendered":"\u00ab\u00a0Il a peur, parce qu&rsquo;il sait ce qu&rsquo;il y a dedans\u00a0\u00bb\u00a0: le CEO de McDonald&rsquo;s tente un coup de marketing mais se ridiculise sur les r\u00e9seaux sociaux (VID\u00c9O)"},"content":{"rendered":"<p><a href=\"https:\/\/www.dhnet.be\/regions\/brabant\/2025\/12\/12\/mcdonalds-revient-a-genappe-avec-une-version-modifiee-du-projet-ATFNSJASWRAPVHIJPNYM533WAY\/\" target=\"_self\" class=\"ap-StoryInterstitialLink ap-StoryElement ap-StoryElement--mb\" rel=\"nofollow noopener\">McDonald&rsquo;s revient \u00e0 Genappe avec une version modifi\u00e9e du projet<\/a><\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Chris Kempczinski d\u00e9taille ensuite la composition\u00a0: \u00ab\u00a0\u00c7a, c&rsquo;est un gros burger. Il est servi dans un pain unique au s\u00e9same et au pavot. Il contient deux steaks hach\u00e9s, une d\u00e9licieuse sauce g\u00e9n\u00e9reuse et, bien s\u00fbr, de la laitue. Il y a aussi des oignons frits dessus. Vous voyez, ils d\u00e9passent un peu.\u00a0\u00bb<\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Arrive enfin \u00ab\u00a0l&rsquo;heure de v\u00e9rit\u00e9\u00a0\u00bb\u00a0: \u00ab\u00a0C&rsquo;est tellement bon. C&rsquo;est une grosse bouch\u00e9e pour un Big Arch. Seul McDonald&rsquo;s peut faire ce genre de burger.\u00a0\u00bb<\/p>\n<p>\u00ab\u00a0Cet homme ne mange clairement jamais McDonald&rsquo;s\u00a0\u00bb<\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Mais c&rsquo;est pr\u00e9cis\u00e9ment sa bouch\u00e9e qui a fait tiquer les internautes. Sous la vid\u00e9o, les commentaires ironiques se multiplient\u00a0: \u00ab\u00a0C&rsquo;est la plus petite bouch\u00e9e que j&rsquo;ai jamais vue\u00a0\u00bb, \u00ab\u00a0Cet homme ne mange clairement jamais McDonald&rsquo;s\u00a0\u00bb, \u00ab\u00a0Il a peur, parce qu&rsquo;il sait ce qu&rsquo;il y a dedans\u00a0\u00bb. D&rsquo;autres ironisent encore\u00a0: \u00ab\u00a0Il fait comme s&rsquo;il n&rsquo;avait jamais vu un hamburger de sa vie. Impressionn\u00e9 par les graines de s\u00e9same\u00a0\u00bb, \u00ab\u00a0Moi, \u00e0 10 ans, quand mes parents me disaient de manger mes l\u00e9gumes\u00a0\u00bb, ou encore \u00ab\u00a0\u00c7a me fait peur quand il appelle la nourriture &lsquo;produit&rsquo;.\u00a0\u00bb<\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Une strat\u00e9gie de communication pour la marque am\u00e9ricaine qui n&rsquo;a pas l&rsquo;air d&rsquo;avoir fait l&rsquo;unanimit\u00e9\u2026 mais qui fait tout de m\u00eame parler d&rsquo;elle.<\/p>\n<p><a href=\"https:\/\/www.dhnet.be\/regions\/charleroi\/2025\/12\/02\/ouvert-depuis-quelques-jours-le-nouveau-mc-do-de-gilly-a-permis-dembaucher-une-soixantaine-de-personnes-LL2SC4P6L5DFZPW7PALRBSEGLQ\/\" target=\"_self\" class=\"ap-StoryInterstitialLink ap-StoryElement ap-StoryElement--mb\" rel=\"nofollow noopener\">Le nouveau McDo de Gilly a permis d&#8217;embaucher 60 personnes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"McDonald&rsquo;s revient \u00e0 Genappe avec une version modifi\u00e9e du projet Chris Kempczinski d\u00e9taille ensuite la composition\u00a0: \u00ab\u00a0\u00c7a, c&rsquo;est&hellip;\n","protected":false},"author":2,"featured_media":26586,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[3505,3500,41,3499,12,13,18,17,43,38,37,36,482,3501,3502,369,1547,3503,3504,1082],"class_list":{"0":"post-26585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-nico-vereecken-photo-news","9":"tag-nicovereeckenfoto","10":"tag-41","11":"tag-3499","12":"tag-be","13":"tag-be-fr","14":"tag-belgique","15":"tag-belgium","16":"tag-brussels","17":"tag-business","18":"tag-economie","19":"tag-economy","20":"tag-football","21":"tag-league-phase-draw","22":"tag-nico-vereecken","23":"tag-sport","24":"tag-uefa","25":"tag-uefa-congress","26":"tag-uefa-nations-league","27":"tag-voetbal"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be_fr\/116166270102438116","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/26585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=26585"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/26585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/26586"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=26585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=26585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=26585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}