{"id":29315,"date":"2026-03-05T19:45:11","date_gmt":"2026-03-05T19:45:11","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/29315\/"},"modified":"2026-03-05T19:45:11","modified_gmt":"2026-03-05T19:45:11","slug":"surprise-frederic-herbays-quitte-la-direction-des-radios-de-rtl-belgium","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/29315\/","title":{"rendered":"Surprise: Fr\u00e9d\u00e9ric Herbays quitte la direction des radios de RTL Belgium"},"content":{"rendered":"

Durant toutes ces ann\u00e9es, j’ai souvent privil\u00e9gi\u00e9 mon engagement professionnel au d\u00e9triment de ma vie familiale<\/p>\n

Fr\u00e9d\u00e9ric Herbays (56 ans) explique son d\u00e9part par un choix personnel : \u00ab\u00a0J’estime \u00eatre arriv\u00e9 au bout d’un cycle manag\u00e9rial et fais le choix de me retirer. Durant toutes ces ann\u00e9es, j’ai souvent privil\u00e9gi\u00e9 mon engagement professionnel au d\u00e9triment de ma vie familiale, il est temps aujourd’hui d’inverser cela.\u00a0\u00bb Il pr\u00e9cise n\u00e9anmoins vouloir rester \u00ab\u00a0radio-actif\u00a0\u00bb en se concentrant sur des missions et projets plus cibl\u00e9s.<\/p>\n

Lors de la derni\u00e8re vague du CIM, Radio Contact se classait \u00e0 la 3e place des radios les plus \u00e9cout\u00e9es en Belgique francophone avec 12,86% et Bel RTL 5e avec 8,58%. Les deux radios ont perdu du terrain.<\/p>\n

Un retour aux sources en 2022<\/p>\n

Ce d\u00e9part referme un chapitre ouvert \u00e0 l’automne 2022, lorsque RTL Belgium avait annonc\u00e9 le retour de Fr\u00e9d\u00e9ric Herbays comme Media Radio Director<\/a>, deux mois apr\u00e8s l’arriv\u00e9e du nouveau CEO Guillaume Collard.<\/p>\n

Fr\u00e9d\u00e9ric Herbays avait auparavant travaill\u00e9 24 ans chez RTL Belgium, sur Bel RTL et en t\u00e9l\u00e9vision, avant de rejoindre NGroup en 2016 comme Brand Manager et Directeur des Programmes de Nostalgie.<\/p>\n

Le CEO Guillaume Collard salue le travail accompli : \u00ab\u00a0Sa passion ind\u00e9fectible pour la radio, sa loyaut\u00e9 et ses nombreux accomplissements ont \u00e9t\u00e9 des atouts pr\u00e9cieux pour RTL Belgium\u00a0\u00bb, avant d’afficher ses ambitions pour la suite : Lloyd Byloos aura pour mission de \u00ab\u00a0renforcer le leadership de Radio Contact et de booster les performances de Bel RTL.\u00a0\u00bb<\/p>\n

Un d\u00e9fi que Fr\u00e9d\u00e9ric Herbays, malgr\u00e9 son investissement, n’a pas r\u00e9ussi \u00e0 relever. Radio Contact reste une marque forte du march\u00e9 francophone, mais depuis septembre 2022 – date de la prise de fonction de Fr\u00e9d\u00e9ric Herbays – son audience quotidienne a continu\u00e9 de s’\u00e9roder, passant d’un peu moins de 490 000 auditeurs \u00e0 un peu plus de 400 000 dans les vagues du CIM les plus r\u00e9centes. Le recul est encore plus marqu\u00e9 pour Bel RTL, qui est pass\u00e9e d’environ 440 000 auditeurs \u00e0 pr\u00e8s de 345 000, avec une part de march\u00e9 d\u00e9sormais inf\u00e9rieure \u00e0 9 %.<\/p>\n

Les raisons sont \u00e0 chercher du c\u00f4t\u00e9 d’une concurrence particuli\u00e8rement forte des radios de la RTBF et de Nostalgie et \u2013 plus sp\u00e9cifiquement pour Contact \u2013 d’une fragmentation croissante de l’\u00e9coute, notamment chez les publics plus jeunes.<\/p>\n","protected":false},"excerpt":{"rendered":"Durant toutes ces ann\u00e9es, j’ai souvent privil\u00e9gi\u00e9 mon engagement professionnel au d\u00e9triment de ma vie familiale Fr\u00e9d\u00e9ric Herbays…\n","protected":false},"author":2,"featured_media":29316,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[961,15884,1487,12,13,15676,18,17,13667,7178,7180,4760,15874,7470,127,204,96,95,1967,535,15876,1634,1974,964,1976,15879,2477,15882,15878,213,107,108,11,1430,11553,525,217,9688,2175,225,15883,230,15881,15877,2492,74,10456,15885,15880,15873,10795,8241,15875,2655,1652],"class_list":{"0":"post-29315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-musique","8":"tag-adult","9":"tag-audio","10":"tag-background","11":"tag-be","12":"tag-be-fr","13":"tag-beautiful","14":"tag-belgique","15":"tag-belgium","16":"tag-blurred","17":"tag-broadcast","18":"tag-channel","19":"tag-closeup","20":"tag-copy","21":"tag-cozy","22":"tag-design","23":"tag-device","24":"tag-divertissement","25":"tag-entertainment","26":"tag-female","27":"tag-fm","28":"tag-frequency","29":"tag-hand","30":"tag-home","31":"tag-indoors","32":"tag-kitchen","33":"tag-knob","34":"tag-lifestyle","35":"tag-listen","36":"tag-marble","37":"tag-modern","38":"tag-music","39":"tag-musique","40":"tag-news","41":"tag-person","42":"tag-portable","43":"tag-radio","44":"tag-receiver","45":"tag-retro","46":"tag-sound","47":"tag-space","48":"tag-speaker","49":"tag-station","50":"tag-stereo","51":"tag-stylish","52":"tag-table","53":"tag-technology","54":"tag-text","55":"tag-tune","56":"tag-tuner","57":"tag-turning","58":"tag-vintage","59":"tag-volume","60":"tag-wave","61":"tag-white","62":"tag-woman"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/29315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=29315"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/29315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/29316"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=29315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=29315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=29315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}