{"id":29457,"date":"2026-03-05T22:40:12","date_gmt":"2026-03-05T22:40:12","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/29457\/"},"modified":"2026-03-05T22:40:12","modified_gmt":"2026-03-05T22:40:12","slug":"en-10-ans-ces-deux-amies-ont-transforme-un-projet-decole-en-marque-a-100-millions-deuros-la-rosee","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/29457\/","title":{"rendered":"En 10 ans, ces deux amies ont transform\u00e9 un projet d\u2019\u00e9cole en marque \u00e0 100 millions d\u2019euros, La Ros\u00e9e"},"content":{"rendered":"<p>\n    Les deux pharmaciennes ont patiemment men\u00e9 leur barque sur le march\u00e9 convoit\u00e9 de la cosm\u00e9tique, en s\u2019appuyant sur leurs convictions, l\u2019\u00e9coute des consommateurs et une belle rentabilit\u00e9.<\/p>\n<p class=\"fig-paragraph\">Doubler le chiffre d\u2019affaires chaque ann\u00e9e jusqu\u2019en 2024 (100 millions d\u2019euros aujourd\u2019hui) et devenir, en un peu plus de dix ans, la quatri\u00e8me marque sur le march\u00e9 de la dermo-cosm\u00e9tique en pharmacie\u2026 C\u2019est ce qu\u2019ont r\u00e9ussi les deux fondatrices de\u00a0<a href=\"http:\/\/www.lefigaro.fr\/industrie-mode\/la-rosee-le-phenomene-qui-bouscule-la-pharmacie-20231108\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">La Ros\u00e9e<\/a>, Coline Bertrand et Mahault de Guibert, parties pourtant avec seulement 20\u00a0000 euros chacune en poche. De quoi financer leurs 15\u00a0000 premiers produits, qu\u2019elles sont all\u00e9es elles-m\u00eames proposer aux pharmaciens de France et de Navarre \u00ab pour s\u2019impr\u00e9gner du terrain, comprendre les codes de la pharmacie et les attentes des consommateurs\u00bb, pr\u00e9cise Coline Bertrand, aujourd\u2019hui PDG de l\u2019entreprise.<\/p>\n<p class=\"fig-paragraph\">L\u2019aventure avait d\u2019ailleurs d\u00e9marr\u00e9 presque comme un jeu pour ces deux pharmaciennes devenues amies sur les bancs de la facult\u00e9. Quand Mahault de Guibert, qui suit le Master Entrepreneuriat d\u2019HEC, doit imaginer la cr\u00e9ation d\u2019une entreprise, elle attire dans son projet Coline Bertrand, qui travaille d\u00e9j\u00e0 en pharmacie et a remarqu\u00e9 combien les consommateurs\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        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Sans engagement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fentrepreneur%2Fen-10-ans-ces-deux-amies-ont-transforme-un-projet-d-ecole-en-marque-a-100-millions-d-euros-20260304\" data-js-gtm=\"{&quot;event&quot;:&quot;customEventGA4&quot;,&quot;eventName&quot;:&quot;click_action&quot;,&quot;feature&quot;:&quot;paywall&quot;,&quot;location&quot;:&quot;paywall&quot;,&quot;button_action&quot;:&quot;connect&quot;,&quot;click_text&quot;:&quot;Connectez-vous&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"Les deux pharmaciennes ont patiemment men\u00e9 leur barque sur le march\u00e9 convoit\u00e9 de la cosm\u00e9tique, en s\u2019appuyant sur&hellip;\n","protected":false},"author":2,"featured_media":29458,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[35],"tags":[12,13,18,17,38,15923,37,36,15922],"class_list":["post-29457","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie","tag-be","tag-be-fr","tag-belgique","tag-belgium","tag-business","tag-cosmetique","tag-economie","tag-economy","tag-pme"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be_fr\/116178978294086823","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/29457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=29457"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/29457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/29458"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=29457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=29457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=29457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}