{"id":47749,"date":"2026-03-20T07:37:06","date_gmt":"2026-03-20T07:37:06","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/47749\/"},"modified":"2026-03-20T07:37:06","modified_gmt":"2026-03-20T07:37:06","slug":"pourquoi-larrivee-de-joybuy-en-belgique-est-une-attaque-frontale-envers-la-grande-distribution","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/47749\/","title":{"rendered":"Pourquoi l&rsquo;arriv\u00e9e de Joybuy en Belgique est une attaque frontale envers la grande distribution"},"content":{"rendered":"<p>Colruyt peine \u00e0 rivaliser<\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Pour son lancement, Joybuy frappe tr\u00e8s fort avec des offres que m\u00eame Colruyt peine \u00e0 rivaliser. Avec un pack de 50 pastilles Ariel Color all in One, Joybuy r\u00e9ussit la prouesse d&rsquo;afficher un prix de 7,99 \u20ac, l\u00e0 o\u00f9 Colruyt propose le prix le plus bas du march\u00e9 belge \u00e0 34,95 \u20ac. Le leader du march\u00e9 n&rsquo;est cependant pas battu dans tous les rayons. Ainsi, Joybuy affiche le flacon de Lenor Fresh Air \u00e0 6,99 \u20ac pour 50 doses tandis que Colruyt commercialise le flacon de 60 doses \u00e0 6,65 \u20ac.<\/p>\n<p><a href=\"https:\/\/www.dhnet.be\/conso\/consommation\/2026\/02\/03\/nouveaute-chez-colruyt-lenseigne-belge-va-bientot-deployer-un-nouveau-type-de-vehicules-pour-le-collect-go-SFO2IIAE5BDHXAAG7NWV34OWAU\/\" target=\"_self\" class=\"ap-StoryInterstitialLink ap-StoryElement ap-StoryElement--mb\" rel=\"nofollow noopener\">Nouveaut\u00e9 chez Colruyt: l&rsquo;enseigne belge va bient\u00f4t d\u00e9ployer un nouveau type de v\u00e9hicules pour le \u00ab\u00a0Collect &amp; Go\u00a0\u00bb<\/a><\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">C\u00f4t\u00e9 alimentaire, le paquet de bonbons grenouilles Haribo (400 gr) est vendu 2,59 \u20ac sur la plateforme chinoise et 3,03 \u20ac en rayon chez Colruyt. En revanche, le distributeur belge l&#8217;emporte au rayon chips avec un prix plus bas sur la majorit\u00e9 des r\u00e9f\u00e9rences ou encore sur les sauces froides avec, par exemple, un pot de ketchup Heinz de 875 ml \u00e0 3,75 \u20ac contre 4,29 \u20ac.<\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Rest \u00e0 voir comment Joybuy tiendra la distance et sera capable d&rsquo;\u00e9largir son offre pour mieux r\u00e9pondre aux attentes des consommateurs belges.<\/p>\n","protected":false},"excerpt":{"rendered":"Colruyt peine \u00e0 rivaliser Pour son lancement, Joybuy frappe tr\u00e8s fort avec des offres que m\u00eame Colruyt peine&hellip;\n","protected":false},"author":2,"featured_media":47750,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[22884,16580,7592,22885,1487,12,13,18,17,38,16582,16583,200,8543,205,7058,22886,15348,37,36,1499,852,928,2471,1501,209,4546,22887,22888,22889,211,1504,1541,22890,22891,22892,7596,1509,10491,1512,3868,951],"class_list":{"0":"post-47749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-360buy","9":"tag-asia","10":"tag-autonomous","11":"tag-b2c","12":"tag-background","13":"tag-be","14":"tag-be-fr","15":"tag-belgique","16":"tag-belgium","17":"tag-business","18":"tag-china","19":"tag-chinese","20":"tag-company","21":"tag-delivery","22":"tag-digital","23":"tag-drone","24":"tag-e-business","25":"tag-e-commerce","26":"tag-economie","27":"tag-economy","28":"tag-editorial","29":"tag-finance","30":"tag-flag","31":"tag-group","32":"tag-illustrative","33":"tag-internet","34":"tag-investment","35":"tag-jd","36":"tag-jd-com","37":"tag-jingdong","38":"tag-logo","39":"tag-online","40":"tag-red","41":"tag-red-background","42":"tag-reflection","43":"tag-retailer","44":"tag-robotic","45":"tag-screen","46":"tag-services","47":"tag-smartphone","48":"tag-stars","49":"tag-symbol"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be_fr\/116260362403165585","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/47749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=47749"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/47749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/47750"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=47749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=47749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=47749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}