{"id":56618,"date":"2026-03-27T11:26:07","date_gmt":"2026-03-27T11:26:07","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/56618\/"},"modified":"2026-03-27T11:26:07","modified_gmt":"2026-03-27T11:26:07","slug":"repetition-avant-juin-ou-pause-publicitaire-pourquoi-la-france-et-le-bresil-ont-fait-une-pause-fraicheur-sous-15","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/56618\/","title":{"rendered":"R\u00e9p\u00e9tition avant juin ou pause publicitaire : Pourquoi la France et le Br\u00e9sil ont fait une pause fraicheur&#8230; sous 15\u00b0 ?"},"content":{"rendered":"<p><a href=\"https:\/\/www.dhnet.be\/sports\/football\/coupe-du-monde\/2026\/03\/27\/a-peine-trois-equipes-aux-usa-tuchel-imite-martinez-et-martinez-imite-les-diables-comment-les-grandes-nations-preparent-leur-mondial-5EGAJJCJ7ZEN7FKPQFO2OHV3EA\/\" target=\"_self\" class=\"ap-StoryInterstitialLink ap-StoryElement ap-StoryElement--mb\" rel=\"nofollow noopener\">\u00c0 peine trois \u00e9quipes aux USA, Tuchel imite Martinez\u2026 et Martinez imite les Diables : comment les grandes nations pr\u00e9parent leur Mondial ?<\/a>\u00ab\u00a0\u00c7a coupe tout\u00a0\u00bb<\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Pendant deux fois trois minutes, Fran\u00e7ais et Br\u00e9siliens ont pu profiter de ce \u00ab\u00a0cooling break\u00a0\u00bb. L&rsquo;occasion aussi pour Carlo Ancelotti et Didier Deschamps de proc\u00e9der \u00e0 des r\u00e9ajustements tactiques. Et pour le s\u00e9lectionneur fran\u00e7ais, cela a port\u00e9 ses fruits : <a href=\"https:\/\/www.dhnet.be\/sports\/football\/europe\/championnatsetrangers\/2026\/03\/24\/incroyable-mais-vrai-le-real-madrid-aurait-ausculte-le-mauvais-genou-de-kylian-mbappe-YW7JMXS5VRFYDCCQO63RLVMRSU\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mbapp\u00e9<\/a> a ouvert le score 10 minutes apr\u00e8s la premi\u00e8re pause, Ekitike a fait le break juste apr\u00e8s la deuxi\u00e8me.<\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Pourtant, le coach fran\u00e7ais n&rsquo;\u00e9tait pas satisfait de ces pauses : \u00ab\u00a0\u00c7a coupe tout\u00a0\u00bb, a pest\u00e9 DD. \u00ab\u00a0Si vous \u00eates dans un temps fort, ou si l&rsquo;adversaire est dans un temps fort, \u00e7a coupe tout. Mais on s&rsquo;adapte. Les diffuseurs doivent \u00eatre contents\u00a0\u00bb.<\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Aux \u00c9tats-Unis, ces pauses sont monnaie courante. Et \u00e0 trois mois de la Coupe du monde, les arbitres ont \u00e9t\u00e9 contraints d&rsquo;imposer ces breaks, en guise \u00ab\u00a0d&rsquo;entra\u00eenement\u00a0\u00bb pour la FIFA. Chaque match de la comp\u00e9tition sera coup\u00e9 par une pause fra\u00eecheur, peu importe la temp\u00e9rature affich\u00e9e sur le thermom\u00e8tre.<\/p>\n<p class=\"ap-StoryElement ap-StoryElement--mb ap-StoryText\">Ces pauses sont \u00e9galement une bonne nouvelle pour les publicitaires. <a href=\"https:\/\/www.dhnet.be\/medias\/television\/2025\/12\/10\/encore-plus-de-pubs-pendant-les-matchs-de-la-coupe-du-monde-2026-la-rtbf-reagit-X65EJJTE25BDZKITYDOHZQ6ODM\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">La FIFA avait donn\u00e9 son accord aux diffuseurs pour la diffusion de spots de pubs<\/a> pendant les trois minutes de chaque pause boisson. Les Diables rouges y auront \u00e9galement droit ce samedi, face aux \u00c9tats-Unis.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00c0 peine trois \u00e9quipes aux USA, Tuchel imite Martinez\u2026 et Martinez imite les Diables : comment les grandes&hellip;\n","protected":false},"author":2,"featured_media":56619,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[961,12,13,6553,18,17,198,1422,6061,3855,1428,967,968,969,1430,901,491,84,443,4630],"class_list":{"0":"post-56618","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-adult","9":"tag-be","10":"tag-be-fr","11":"tag-belgatennium2020","12":"tag-belgique","13":"tag-belgium","14":"tag-communication","15":"tag-emotion","16":"tag-human-face","17":"tag-lifestyles","18":"tag-looking","19":"tag-mature-adult","20":"tag-men","21":"tag-one-person","22":"tag-person","23":"tag-player","24":"tag-portrait","25":"tag-sports","26":"tag-tennis","27":"tag-waist-up"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be_fr\/116300899752481646","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/56618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=56618"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/56618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/56619"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=56618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=56618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=56618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}