{"id":5803,"date":"2026-02-14T03:02:32","date_gmt":"2026-02-14T03:02:32","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/5803\/"},"modified":"2026-02-14T03:02:32","modified_gmt":"2026-02-14T03:02:32","slug":"the-mandalorian-grogu-un-spot-polemique-actualites-star-wars-stories-star-wars-universe","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/5803\/","title":{"rendered":"The Mandalorian & Grogu :\u00a0 Un spot pol\u00e9mique ? \u2022 Actualit\u00e9s Star Wars Stories \u2022 Star Wars Universe"},"content":{"rendered":"

Bonjour \u00e0 toutes et tous !\u00a0<\/p>\n

Bon … s’il est agr\u00e9able d’avoir des nouvelles du prochain film de notre galaxie lointaine pr\u00e9f\u00e9r\u00e9e, il semblerait que le spot diffus\u00e9 il y a deux jours<\/a> lors du gigantesque \u00e9v\u00e9nement qu’est le Superbowl aux USA fasse pol\u00e9mique. Et probablement \u00e0 raison tant la forme questionne ! Qu’avons-nous l\u00e0 ? Un extrait du film ? Un spot totalement original ? Un peu des deux ? Face \u00e0 la pol\u00e9mique le responsable marketing de Lucasfilm s’explique :<\/p>\n

<\/p>\n

Notre \u00e9quipe cr\u00e9ative et marketing a abouti \u00e0 un concept unique qui fait r\u00e9f\u00e9rence \u00e0 des spots publicitaires devenus des classiques du Superbowl. Il capture l’ambiance, l’humour et la connexion \u00e9motionnelle entre ces deux personnages que nous aimons (Din et Grogu<\/a>,\u00e0 moins que vous adoriez les tauntauns, ndlr) et c’\u00e9tait la parfaite continuit\u00e9 de notre campagne qui va nous mener jusqu’\u00e0 la sortie du film au d\u00e9but de l’\u00e9t\u00e9.<\/p>\n

<\/p>\n

En r\u00e9alit\u00e9, ce spot parodie\/r\u00e9f\u00e9rence une publicit\u00e9 effectivement culte aux USA de la marque de bi\u00e8re Budweiser. Une r\u00e9f\u00e9rence culturelle potentiellement assez obscure en dehors du continent am\u00e9ricain.<\/p>\n

\"\"<\/p>\n

Ainsi, nous apprenons \u00e9galement que ce spot a \u00e9t\u00e9 tourn\u00e9 par Jon Favreau lui-m\u00eame (r\u00e9alisateur du film \u00e0 venir et showrunner de la s\u00e9rie) et aurait co\u00fbt\u00e9 entre 8 et 10 millions de dollars pour la diffusion. Il ne s’agirait donc pas de sc\u00e8nes du film.<\/p>\n

Pour conclure, la strat\u00e9gie de communication de The Mandalorian<\/a> & Grogu peut l\u00e9gitimement poser question, surprendre et … inqui\u00e9ter. En effet, d\u00e9j\u00e0 que le responsable marketing soit dans l’obligation d’expliquer les intentions derri\u00e8re ces images peut repr\u00e9senter un aveu d’\u00e9chec. De plus, ce film porte n\u00e9cessairement sur ses \u00e9paules la pression quant \u00e0 la suite de la licence dans avenir proche sur grands \u00e9crans et, en dehors d’un trailer vieux de quelques mois maintenant, il se pourrait que le public ait encore besoin d’\u00eatre un peu rassur\u00e9 vis-\u00e0-vis de ce projet.\u00a0<\/p>\n

Comment va r\u00e9agir la campagne de communication suite \u00e0 ce spot somme toute particulier ? Nous le serons tr\u00e8s bient\u00f4t et vous invitons \u00e0 rester connect\u00e9s \u00e0 SWU pour le d\u00e9couvrir avec nous !\u00a0<\/p>\n

Le film sort le 20 mai en France et le 22 aux USA.<\/p>\n

PS : Petite info de derni\u00e8re minute, selon geektyrant repris par Star Wars Holocron (fiable), le film aurait co\u00fbt\u00e9 166.4 millions de dollars ce qui en ferait la production la moins ch\u00e8re pour un film sous l’\u00e8re Disney.<\/p>\n

Venez \u00e9galement discuter de tout cela avec nous sur le forum d\u00e9di\u00e9 et sur notre discord !<\/p>\n","protected":false},"excerpt":{"rendered":"Bonjour \u00e0 toutes et tous !\u00a0 Bon … s’il est agr\u00e9able d’avoir des nouvelles du prochain film de…\n","protected":false},"author":2,"featured_media":5804,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[2093,2038,2067,10,2077,2024,2020,2091,2064,12,13,18,17,2044,2016,2007,2042,2062,2043,2029,2030,96,2075,2094,2014,2015,2013,95,2084,2085,2086,2087,2088,2089,2078,2079,2080,2081,2082,2083,2019,106,2066,2057,2011,2006,2068,2063,2045,2051,2072,2039,2071,2027,2097,2096,2018,2022,2048,2012,2056,2050,2054,2052,2049,2060,2059,2053,2021,2036,2070,2031,105,2041,2069,2026,2023,2034,2037,2028,2076,2095,2092,2058,2047,2074,562,2073,2025,2055,155,1999,2061,4359,2000,2003,2005,2004,2040,2008,2009,4358,2017,2090,2010,2002,2033,2032,2001,2065,2046,2035],"class_list":{"0":"post-5803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-films","8":"tag-a-new-hope","9":"tag-ackbar","10":"tag-activision","11":"tag-actualites","12":"tag-alliance","13":"tag-amidala","14":"tag-anakin","15":"tag-attack-of-the-clones","16":"tag-attakus","17":"tag-be","18":"tag-be-fr","19":"tag-belgique","20":"tag-belgium","21":"tag-bespin","22":"tag-chronologie","23":"tag-clone-wars","24":"tag-coruscant","25":"tag-courleciel","26":"tag-dagobah","27":"tag-dark","28":"tag-darth","29":"tag-divertissement","30":"tag-empire","31":"tag-empire-strikes-back","32":"tag-encyclopaedia","33":"tag-encyclopedia","34":"tag-encyclopedie","35":"tag-entertainment","36":"tag-episode-1","37":"tag-episode-2","38":"tag-episode-3","39":"tag-episode-4","40":"tag-episode-5","41":"tag-episode-6","42":"tag-episode-i","43":"tag-episode-ii","44":"tag-episode-iii","45":"tag-episode-iv","46":"tag-episode-v","47":"tag-episode-vi","48":"tag-fate-of-the-jedi","49":"tag-films","50":"tag-fleuve-noir","51":"tag-george","52":"tag-guerre-des-clones","53":"tag-guerre-des-etoiles","54":"tag-harisson-ford","55":"tag-hasbro","56":"tag-hoth","57":"tag-ilm","58":"tag-jedi","59":"tag-kamino","60":"tag-kenny-baker","61":"tag-kenobi","62":"tag-l","63":"tag-la-menace-fantome","64":"tag-legacy-of-the-force","65":"tag-leia","66":"tag-lightsaber","67":"tag-live-serie","68":"tag-lucas","69":"tag-lucasarts","70":"tag-lucasbooks","71":"tag-lucasdigital","72":"tag-lucasfilm","73":"tag-lucasfilm-magazine","74":"tag-lucasmag","75":"tag-lucasonline","76":"tag-luke","77":"tag-mace-windu","78":"tag-mark-hamill","79":"tag-maul","80":"tag-movies","81":"tag-naboo","82":"tag-natalie-portman","83":"tag-obi-wan","84":"tag-padme","85":"tag-palpatine","86":"tag-piett","87":"tag-qui-gon-jinn","88":"tag-rebellion","89":"tag-return-of-the-jedi","90":"tag-revenge-of-the-sith","91":"tag-rick-mc-callum","92":"tag-sabre-laser","93":"tag-senat","94":"tag-serie","95":"tag-sith","96":"tag-skywalker","97":"tag-skywalker-ranch","98":"tag-star","99":"tag-star-wars","100":"tag-star-wars-magazine","101":"tag-star-wars-stories","102":"tag-starwars","103":"tag-starwars-universe","104":"tag-swoo","105":"tag-swu","106":"tag-tatooine","107":"tag-the-clone-wars","108":"tag-the-force-unleashed","109":"tag-the-mandalorian-grogu-un-spot-polmique","110":"tag-the-old-republic","111":"tag-the-phantom-menace","112":"tag-univers-etendu","113":"tag-universe","114":"tag-vader","115":"tag-vador","116":"tag-wars","117":"tag-wizard","118":"tag-yavin","119":"tag-yoda"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/5803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=5803"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/5803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/5804"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=5803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=5803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=5803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}