Dans une soci\u00e9t\u00e9 o\u00f9 l\u2019achat est un moyen d\u2019affirmer son identit\u00e9 et de communiquer socialement, le \u201clow cost\u201d permet d\u2019acqu\u00e9rir une plus grande quantit\u00e9 de biens ou des biens inaccessibles autrement, explique Alexandra Balikdjian, psychologue de la consommation \u00e0 l\u2019ULB. Des magasins comme Action exploitent ce m\u00e9canisme en proposant des produits essentiels \u00e0 un prix beaucoup plus bas que la normale, lib\u00e9rant ainsi du budget pour d\u2019autres achats.<\/p>\n
\u201cCes magasins low cost favorisent les achats impulsifs en rendant le prix tr\u00e8s visible. La conception labyrinthique des magasins force les clients \u00e0 passer par diff\u00e9rents rayons, augmentant la probabilit\u00e9 de d\u00e9couvertes d\u2019articles inattendus et d\u00e9sirables. On finit par exemple, par acheter une pelote de laine bon march\u00e9 alors qu\u2019on ne sait m\u00eame pas tricoter\u201d, sourit Alexandra Balikdjian. L\u2019exp\u00e9rience du magasin low cost se solde g\u00e9n\u00e9ralement par un panier compos\u00e9 d\u2019un grand nombre d\u2019articles, d\u00e9passant le besoin initial. Le \u201clow cost\u201d cr\u00e9e une illusion d\u2019opportunit\u00e9 d\u2019achat, jouant sur l\u2019impulsivit\u00e9, la perception de stocks limit\u00e9s et une mise en sc\u00e8ne qui pousse \u00e0 l\u2019achat rapide et sans trop de r\u00e9flexion sur l\u2019origine ou l\u2019impact des produits.<\/p>\n
Pour acc\u00e9der \u00e0 cet article, veuillez vous connecter au r\u00e9seau internet.<\/p>\n","protected":false},"excerpt":{"rendered":"Dans une soci\u00e9t\u00e9 o\u00f9 l\u2019achat est un moyen d\u2019affirmer son identit\u00e9 et de communiquer socialement, le \u201clow cost\u201d…\n","protected":false},"author":2,"featured_media":61510,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[70],"tags":[2624,9732,673,12,13,18,17,23153,23154,151,15322,211,12622,73,71,75,72,19110,76,74],"class_list":["post-61509","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sciences-et-technologies","tag-action","tag-assortment","tag-basket","tag-be","tag-be-fr","tag-belgique","tag-belgium","tag-br","tag-branch","tag-france","tag-goods","tag-logo","tag-price","tag-science","tag-science-and-technology","tag-sciences","tag-sciences-et-technologies","tag-stock","tag-technologies","tag-technology"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/61509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=61509"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/61509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/61510"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=61509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=61509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=61509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}