{"id":88475,"date":"2026-04-27T17:26:10","date_gmt":"2026-04-27T17:26:10","guid":{"rendered":"https:\/\/www.europesays.com\/be-fr\/88475\/"},"modified":"2026-04-27T17:26:10","modified_gmt":"2026-04-27T17:26:10","slug":"une-celebre-chaine-de-fast-food-cree-un-hamburger-en-sinspirant-de-la-coupe-mulet","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/be-fr\/88475\/","title":{"rendered":"Une c\u00e9l\u00e8bre cha\u00eene de fast-food cr\u00e9e un hamburger en s’inspirant de… la coupe mulet !"},"content":{"rendered":"

S\u00e9duire la g\u00e9n\u00e9ration Z<\/p>\n

L’enseigne en Nouvelle-Z\u00e9lande propose un effet une nouvelle \u00e9dition de cheeseburger pour s\u00e9duire la g\u00e9n\u00e9ration Z (personnes n\u00e9es entre 1997 et 2012) : le McMullet, soit un cheeseburger mulet.<\/p>\n

McDonald’s veut s’installer au zoning Nord de Wavre<\/a>Le mulet, une coupe qui fait de l’oeil \u00e0 la Gen Z<\/p>\n

L’objectif est d’\u00e9voquer via un burger cette c\u00e9l\u00e8bre coupe de cheveux des ann\u00e9es 80, qui revient sur le devant de la sc\u00e8ne ces derniers temps, et est \u00e9galement populaire aupr\u00e8s des jeunes n\u00e9o-z\u00e9landais, qui donnent une nouvelle vie au mulet.<\/p>\n

La cha\u00eene de fast-food propose donc un cheeseburger avec simplement une tranche de fromage suppl\u00e9mentaire, qui d\u00e9passe du burger, afin de donner l’effet de cheveux qui tombent en arri\u00e8re, comme la coupe mulet.<\/p>\n

\u00ab\u00a0Il a peur, parce qu’il sait ce qu’il y a dedans\u00a0\u00bb : le CEO de McDonald’s tente un coup de marketing mais se ridiculise sur les r\u00e9seaux sociaux (VID\u00c9O)<\/a><\/p>\n

Cette nouveaut\u00e9 a suscit\u00e9 de nombreuses r\u00e9actions. Et le g\u00e9ant du burger est m\u00eame all\u00e9 plus loin. Le 18 avril dernier, les clients ayant une coupe mulet, qui se rendaient au McDonald’s de Penrose, recevaient un cheeseburger gratuit.<\/p>\n","protected":false},"excerpt":{"rendered":"S\u00e9duire la g\u00e9n\u00e9ration Z L’enseigne en Nouvelle-Z\u00e9lande propose un effet une nouvelle \u00e9dition de cheeseburger pour s\u00e9duire la…\n","protected":false},"author":2,"featured_media":88476,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[34712,12,13,18,17,2457,20242,34713,38,15343,6441,34653,34714,9006,34715,7260,2628,34716,15233,34717,7262,325,2464,34718,37,36,7264,34719,20946,1562,5315,27667,7014,23830,17204,109,1505,1985,2485,34720,7021,34721,29435,2487,34722,7268,34723,19631,7024,7084,34724,9479,34725,1652],"class_list":{"0":"post-88475","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-aisle","9":"tag-be","10":"tag-be-fr","11":"tag-belgique","12":"tag-belgium","13":"tag-beverage","14":"tag-bottle","15":"tag-bottled","16":"tag-business","17":"tag-buy","18":"tag-casual","19":"tag-checking","20":"tag-chilled","21":"tag-choice","22":"tag-choose","23":"tag-choosing","24":"tag-cold","25":"tag-comparison","26":"tag-convenience","27":"tag-cooler","28":"tag-customer","29":"tag-decision","30":"tag-drink","31":"tag-drinkware","32":"tag-economie","33":"tag-economy","34":"tag-freshness","35":"tag-fridge","36":"tag-grocery","37":"tag-healthy","38":"tag-holding","39":"tag-hydration","40":"tag-label","41":"tag-mature","42":"tag-packaging","43":"tag-people","44":"tag-product","45":"tag-reading","46":"tag-refreshment","47":"tag-refrigerator","48":"tag-retail","49":"tag-select","50":"tag-selling","51":"tag-senior","52":"tag-shopper","53":"tag-shopping","54":"tag-shopping-beverage","55":"tag-soda","56":"tag-store","57":"tag-supermarket","58":"tag-thirsty","59":"tag-water","60":"tag-water-bottle","61":"tag-woman"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/88475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/comments?post=88475"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/posts\/88475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media\/88476"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/media?parent=88475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/categories?post=88475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be-fr\/wp-json\/wp\/v2\/tags?post=88475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}