711 is set to launch an online sportsbook in Belgium having partnered with Bragg Gaming Group for its online casino in the market.
The expansion of the partnership between Bragg and 711 will see the sportsbook, powered by Kambi, integrate into Bragg’s player account management software.
The result, Bragg said, will be a “unified” user experience where players will be able to choose between the casino and the sportsbook. The sportsbook is set to launch ahead of the World Cup.
Bragg will also supply its Fuze player engagement suite to 711 in Belgium having provided the tools to the operator in the Netherlands.
New competition
“By supporting their entry into the Belgian sports betting market with our flexible PAM platform, Kambi’s world-class sportsbook and our proprietary Fuze engagement tools, we are providing 711 with a powerful, comprehensive solution to compete at the highest level,” said Bragg’s CEO Matevž Mazij.
“We look forward to going live just in time for the excitement of the World Cup.”
‘Natural choice’
“Having already seen great success with our casino offering via Bragg’s platform, it was a natural choice to extend our partnership for the sportsbook,” said Gilles de Backer, chief operating officer at 711.
“The addition of Kambi’s leading sportsbook technology and Bragg’s Fuze tools ensures that 711 will be well positioned to execute its core identity and strategy in the Belgian sports betting market by aiming to provide the best user experience, competitive odds and strong player-focused features.
“The launch is also perfectly positioned for the increased sportsbook momentum we expect during the World Cup.”