Willebroek is strategically located between Antwerp and Brussels. The warehouse was built in 2017 for Decathlon. The French sports retailer moved out two years ago.
According to Montea, the Chinese company is leasing the building to further develop its e-commerce activities in Belgium and Luxembourg. “The warehouse will be equipped with a high degree of automation,” it states.
Earlier this year, JD.com launched its online store Joybuy in Belgium and other European countries. This marks a second attempt by the Chinese group, which previously launched the online supermarket Ochama. Ochama has now been integrated into Joybuy.
The Chinese also own the electronics retailer MediaMarkt.
The initial translation of this content was generated by AI. All facts, context, and language have subsequently been verified and validated by a human editorial team.
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