![\"Belgium](\"https:\/\/www.europesays.com\/be\/wp-content\/uploads\/2026\/04\/76e82231d1c3fb094ddcda1c55834d2d.jpeg\")
Belgium ranks among the top global exporters of potato products <\/p>\nSINGAPORE and KUALA LUMPUR, Malaysia, April 14, 2026 \/PRNewswire\/ — Belgium, a global leader in premium frozen potato products, will exhibit their premium offerings at Food & Hotel Asia (FHA) from April 21-24, 2026, at the Singapore Expo, Booth 7G4-01. The event serves as a key platform to strengthen trade ties in Asia, with a particular focus on Singapore and Malaysia, two markets that consistently show a strong appetite for quality processed potato products. Coordinating Belgium’s presence is VLAM (Flanders’ Agricultural Marketing Board), which supports the international promotion of Flemish agri-food products. Five leading exporters, Agristo, Clarebout Potatoes, Ecofrost, Global Fries and Pomuni, will present a broad portfolio tailored to foodservice and hospitality. Visitors can discover a wide range of frozen potato products, including flakes, pellets, and granules. Tastings at the Belgium pavilion will highlight the versatility, consistency, and flavour of these products.<\/p>\n
Belgium ranks among the top global exporters of potato products <\/p>\n
Belgium ranks among the top global exporters of potato products. Its success is driven by a strong culinary heritage, strict quality standards, and advanced processing technologies. The iconic Belgian fry and the recognised Frietkot culture reinforce Belgium’s reputation as a trusted partner.<\/p>\n
Asia is a major growth driver for Belgian exports. At present, 45% of Belgium’s processed potatoes are destined for markets outside Europe, with East and Southeast Asia accounting for 8% of global exports. Belgium has established strong distribution channels across the region to meet increasing demand for high-quality, Western-style potato products.<\/p>\n
Market data confirms this potential. In 2025, Malaysia’s imported volume of potato products exceeded 166,000 tonnes, valued at more than \u20ac243 million. Belgium retains 7% of Malaysia’s imports, with a focus on reinforcing its value proposition through quality differentiation and supply chain reliability. In 2025, Singapore imported nearly \u20ac6.5 million worth of Belgian potato products, giving Belgium a 7% share of Singapore’s total potato imports. Belgium’s participation at FHA 2026 underlines its ambition to further expand in Asia and to support regional partners with high-quality potato solutions for foodservice and hospitality.<\/p>\n
About VLAM<\/p>\n
VLAM, Flanders’ Agricultural Marketing Board, is a non-profit organisation promoting the sale, added value, consumption and image of products and services from Flemish agriculture, horticulture, fishery and agro-alimentary sectors in Belgium and abroad. Commissioned by the business community and the Flemish government, VLAM collaborates actively across the food chain.<\/p>\n","protected":false},"excerpt":{"rendered":"SINGAPORE and KUALA LUMPUR, Malaysia, April 14, 2026 \/PRNewswire\/ — Belgium, a global leader in premium frozen potato…\n","protected":false},"author":2,"featured_media":11359,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[7772,7,7767,7771,7760,7769,7770,7768,7766,7755],"class_list":{"0":"post-11358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-belgium","8":"tag-agricultural-marketing","9":"tag-belgium","10":"tag-fha","11":"tag-food-hotel-asia","12":"tag-frozen-potato-products","13":"tag-kuala-lumpur","14":"tag-malaysia","15":"tag-potato-products","16":"tag-singapore-expo","17":"tag-vlam"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@be\/116400260679795776","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/posts\/11358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/comments?post=11358"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/posts\/11358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/media\/11359"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/media?parent=11358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/categories?post=11358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/be\/wp-json\/wp\/v2\/tags?post=11358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}