![\"Sheridan's\"](\"https:\/\/www.europesays.com\/be\/wp-content\/uploads\/2026\/04\/Sheridans.jpg\")
Sheridan\u2019s has joined Alcobrands\u2019 portfolio in Belgium and Luxembourg<\/p>\nPortuguese spirits company Casa Redondo has appointed Alcobrands as the exclusive distributor of Sheridan\u2019s in Belgium and Luxembourg (Belux).<\/p>\n
Sheridan\u2019s has joined Alcobrands\u2019 portfolio in Belgium and Luxembourg<\/p>\n
The partnership builds on the company\u2019s existing distribution agreement of Licor Beir\u00e3o and Safari in both countries.<\/p>\n
Sheridan\u2019s is globally recognised for its dual-chamber bottle, which combines two distinct liqueur styles: a coffee liqueur infused with whiskey, and white chocolate cream, poured simultaneously.<\/p>\n
The brand is present in more than 50 markets worldwide, with a strong presence in global travel retail and Europe, including the Netherlands<\/a>, Germany<\/a>, the UK<\/a>, Poland, and Romania<\/a>.<\/p>\n Following Casa Redondo\u2019s acquisition of the brand from Diageo<\/a>, Sheridan\u2019s is committed to increasing its international momentum, with Belgium said to represent a key market in the brand\u2019s next phase of growth.<\/p>\n The appointment of Alcobrandsis said to demonstrate Casa Redondo\u2019s commitment to enhancing Sheridan\u2019s performance in Belgium and Luxembourg by collaborating with a reliable local partner experienced in developing premium spirits brands across key trade channels.<\/p>\n Daniel Redondo, CEO of Casa Redondo, said: \u201cBelgium is an important market for Sheridan\u2019s and a clear priority for our growth ambitions in Europe. Alcobrands has delivered strong results with both Licor Beir\u00e3o and Safari, combining excellent market knowledge with an agile and ambitious approach.<\/p>\n \u201cWe are confident this partnership will help unlock Sheridan\u2019s full potential across Belgium and also Luxembourg.\u201d<\/p>\n Founded in 2008, Alcobrands is an independent premium drinks company recognised for its professional and impact-focused approach to brand development, supported by a robust commercial structure and expertise in local markets.<\/p>\n Pascal Merchiers, managing director of Alcobrands, commented: \u201cWe\u2019re delighted to take on Sheridan\u2019s in Belgium and Luxembourg as exclusive distributor. It\u2019s a globally established brand with a unique proposition and exciting growth potential.<\/p>\n \u201cTogether with Casa Redondo, we\u2019re looking forward to delivering strong commercial momentum and increasing the brand\u2019s presence across the market.\u201d<\/p>\n Related news<\/p>\n \n \n
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